February 19, 2026

The American Serengeti Emerges: American Prairie Surpasses Size of Great Smoky Mountains National Park

Lewistown, Montana (February 19, 2026) /OUTDOOR SPORTSWIRE/ – American Prairie is pleased to announce a landmark year that has transformed more than 600,000 acres of Montana’s Northern Great Plains into one of the largest wild landscapes in the United States. Defined by strategic land acquisitions and the 20th anniversary of...

February 19, 2026

Yeti’s Q4 Tops Guidance, Outlook Disappoints

Yeti Holdings, Inc. reported fourth-quarter earnings slipped due to tariff pressures, while sales on an adjusted basis grew 5 percent as strength in soft coolers and bags offset flat drinkware sales in the U.S. amid promotional pressures. Quarterly results topped guidance; however, the 2026 outlook fell short of analyst targets....

February 19, 2026

Popfly Launches Storefronts, Empowering Outdoor Creators to Monetize Gear Recommendations

COSTA MESA, Calif. (February 19, 2026) /OUTDOOR SPORTSWIRE/ — Popfly, the platform purpose-built to connect brands with adventure creators, has launched Storefronts, a new way for outdoor and travel influencers to turn their hard-earned expertise into revenue. Storefronts allows creators to build curated visual gear guides by category (ex: Trail...

February 19, 2026

The Landmark Project Announces Partnership with the National Parks Conservation Association

Greenville, SC (February 19, 2026) /OUTDOOR SPORTSWIRE/ — The Landmark Project, a brand known for its park‑inspired artwork and deep connection to America’s public lands, announced a new partnership with the National Parks Conservation Association (NPCA), a century‑old nonprofit organization dedicated to protecting and strengthening the National Park System. This...

February 19, 2026

Free Fly Welcomes Brandon Cyr to Ambassador Team

CHARLESTON, South Carolina (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the Charleston-based outdoor brand specializing in performance and lifestyle apparel made of viscose from bamboo, today announced its latest athlete partnership with well-respected Florida fishing guide, Capt. Brandon Cyr. Born and raised in Key West, Florida, Cyr grew...

February 19, 2026

Minimal Gear Launches New Brand, Cowboy Camping, in Partnership with Whitney “Allgood” La Ruffa

Portland, OR (February 19, 2026) /OUTDOOR SPORTSWIRE/ — Minimal Gear announces the launch of Cowboy Camping, its third brand, created in partnership with outdoor industry veteran Whitney La Ruffa. Cowboy Camping joins Cnoc Outdoors and Diorite Gear in the Minimal Gear family of brands and will offer ultralight backpacking accessories...

February 18, 2026

First Descents Announces New CEO and 25th Anniversary of Healing Adventures

DENVER – FEBRUARY 18, 2026  /OUTDOOR SPORTSWIRE/ - First Descents, the nationwide nonprofit known for providing free outdoor adventure programs for young adults impacted by cancer and multiple sclerosis, today announced Alex Accetta as its new Chief Executive Officer. This leadership transition occurs just as First Descents enters its 25th...

February 18, 2026

Garmin posts record revenue for 2025 and 17% growth in Q4

Garmin reported record consolidated revenue for 2025, a 15% increase over the previous year, with all segments posting full-year all-time gains. For the fourth quarter, Garmin's revenue increased 17%. For the year, revenue was $7.25 billion, compared with $6.29 billion in 2024. For the quarter, revenue was $2.12 billion, compared...

February 18, 2026

Switchback and Outdoor Market Alliance Announce Strategic Partnership to Strengthen Outdoor Industry Connections

NEW ORLEANS, LA. (FEBRUARY 18, 2026) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry, and the Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 194 brands in the outdoor and active lifestyle markets, have entered into a strategic...

February 18, 2026

Gerber Gear Unveils Early 2026 Lineup

PORTLAND, Ore. (February 18, 2026) /OUTDOOR SPORTSWIRE/ – Gerber Gear, a leading knife, tool and gear brand dedicated to crafting problem-solving tools, announced today the first wave of its new 2026 product lineup. From elevated camp kitchen solutions to dependable everyday carry knives and compact campsite tools, Gerber’s latest offerings deliver...