April 27, 2023

The DNA of discovery – Jack Wolfskin and Bear Grylls join forces

IDSTEIN, Germany (April 27, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor apparel, footwear and equipment specialist Jack Wolfskin, based in Idstein, Germany, in March announced a new apparel partnership with global adventurer, bestselling Author and double BAFTA and Emmy Award-winner Bear Grylls. Bear joins the Jack Wolfskin Discovery Team of explorers, researchers, educators and creatives....

April 27, 2023

The Rossignol Group passes the milestone of €400 million in revenue with 28% growth and continues its all-season diversification and its commitment to a more responsible economic model

St-Jean-de-Moirans, France (April 27, 2023)/OUTDOOR SPORTSWIRE/ – After a strong rebound in the 2021-2022 financial year (€313 million in revenue), the Rossignol Group recorded very strong growth in its activities for the 2022-2023 financial year, up 28%, with €401 million in revenue (as of March 31st, 2023). Founded 116 years ago...

April 27, 2023

Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record

Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for Utu, including media relations, gifting, and brand partnerships. Utu’s mission to protect, nourish and rejuvenate...

April 26, 2023

SCARPA Adds New Sales Team in Mid-Atlantic

BOULDER, Colo. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance outdoor and mountain footwear, announced a new partnership this month with well-known outdoor industry sales group Alpin Sports Group, which will direct sales for SCARPA in the Mid-Atlantic territory. Agency Principal Rand Whitney and his team have worked with numerous outdoor...

April 26, 2023

Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity

GUNNISON, COLORADO /OUTDOOR SPORTSWIRE/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...

April 25, 2023

CAKE launches the Bukk platform in full production

  /OUTDOOR SPORTSWIRE/ - CAKE, the Swedish maker of premium lightweight electric motorcycles, unveils the Bukk platform, a highly customizable version of the Limited Edition Bukk electric off-road performance motorcycle that was launched in November of 2022. CAKE continues to deliver a category-leading power-to-weight ratio with its electric drivetrain, forged...

April 25, 2023

Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear

OAKHAM, United Kingdom /OUTDOOR SPORTSWIRE/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...

April 25, 2023

Black Diamond Equipment Appoints Heath Christensen as Vice President of North American Sales

SALT LAKE CITY, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Heath Christensen as vice president of North American sales. “It’s a big win to have Heath returning to Black Diamond to lead...

April 25, 2023

Mountain Trip Celebrates 50 Years of Guiding Excellence

Telluride, Colo. -- (April 25, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Trip, one of the most experienced and professional guide services in North America, celebrates 50 years of progression, from exploring big walls in Alaska and guiding all Seven Summits to establishing a base in Southwest Colorado. Over the last 50 years, Mountain...

April 25, 2023

Chums Celebrates 40 Years of Innovation in Eyewear Retainers, Outdoor Accessories and Water-Focused Gear Protection with Limited-Edition Anniversary Collection

Salt Lake City, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Sometimes age is more than just a number, and that holds true as Chums enters its 40th year as the most recognizable name in eyewear retainers and outdoor accessories for both dry-land and water-based activities. Born on the river but made for...