May 9, 2022

BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach

Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...

May 8, 2022

OROS Names Purple Orange Digital Communications as PR Agency of Record

Portland, OR (April 8, 2022)/OUTDOOR SPORTSWIRE/ – OROS, the innovator of next-generation thermal apparel, is pleased to partner with Purple Orange Digital Communications to manage digital PR strategy and execution on behalf of the brand. Launched in 2013 by co-founders Michael Markesbery and Rithvik Venna, OROS develops and manufactures new technologies...

May 6, 2022

Led by online sales, GoPro revenue rises 71% in Q1

GoPro Inc. revenue grew 71% year-over-year in the first quarter buoyed by online sales that jumped 224% in the same period. Revenue was $204 million for the three months ending March 31, compared with $119 million in Q1 2020. GoPro.com revenue increased to $82 million, which was 40% of the...

May 5, 2022

Vista Outdoor Announces Plan to Separate its Outdoor Products and Sporting Products Segments Into Two Independent, Publicly-Traded Companies

ANOKA, Minn., May 5, 2022 - Vista Outdoor Inc. ("Vista", the "Company" or "we") (NYSE: VSTO) today announced that its Board of Directors has unanimously approved a plan to separate its Outdoor Products and Sporting Products segments into two independent, publicly-traded companies. The Company expects to create these companies through a tax-free...

May 5, 2022

United Sports Brands Acquires Iconic Cycling Brand PEARL iZUMi

FOUNTAIN VALLEY, CA and LOUISVILLE, CO (May 5, 2022) — United Sports Brands (“USB”), a global leader in sports performance and protective products, today announced that it has acquired PEARL iZUMi USA (“PEARL iZUMi”), an iconic manufacturer and retailer of cycling apparel and accessories. PEARL iZUMi will join USB’s portfolio...

May 5, 2022

SOREL and prAna Release Limited-Edition Collab Inspired By Movement

PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /OUTDOOR SPORTSWIRE/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product names...

May 5, 2022

Modern Pentathlon Obstacle Discipline for LA 2028

  BUDAPEST, HUNGARY: May 2, 2022 /OUTDOOR SPORTSWIRE/ - Two obstacle sport disciplines have been selected for testing to replace riding in Modern Pentathlon. Modern Pentathlon was introduced at the 1912 Olympic Games by the founder of the Modern Olympic Games, Pierre de Coubertin to identify the best all-around athlete....

May 5, 2022

Matador Encourages Adventurers to “Travel Hard” with Thousand Dollar Gear Giveaway

BOULDER, Colo. (May 5, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, has revealed its new “Travel Hard” campaign. Anchored by a $1,000 gear giveaway for one lucky winner, the campaign builds on the spirit of travel returning for many, post-pandemic. “We engineer purpose-built equipment for...

May 4, 2022

Buddy Debuts Affordable Accidental Death and Dismemberment Insurance Coverage for American Alpine Club Members

RICHMOND, VA  (May 4, 2022)/OUTDOOR SPORTSWIRE/ – The American Alpine Club (AAC) and Buddy today announced the rollout of a new member benefit: Accidental Death and Dismemberment (AD&D) insurance program, underwritten by Starr Indemnity & Liability Company. AAC members and their dependents can now purchase affordable AD&D coverage with limits from $50,000...

May 3, 2022

GSM Outdoors continues foray into fishing sector

GSM Outdoors has taken over the Bill Lewis Rat L-Trap brand of baits. It follows its first acquisition in the sector of Gary Yamamoto Custom Baits late last year. At the time its Vice President of Sales, Zach Henderson, told Angling International it was working on several additional acquisitions. Angling...