September 16, 2021

Big City Mountaineers Partners with Startup Apparel Company Rugged Range to Produce Limited Apparel Run

GOLDEN, Colo. (September 16, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that the organization has partnered with Rugged Range to release a limited run of apparel and accessories that will feature and...

September 16, 2021

prAna Welcomes Monica Mirro as New President

CARLSBAD, Calif. – September 16, 2021 – prAna, a leader in sustainable, outdoor fashion, has appointed Monica Mirro as its new president. She brings extensive experience in leadership roles with omni-channel brands, including Under Armour and SPANX. Mirro will focus on attracting more customers to prAna by increasing awareness for...

September 16, 2021

Outside TV Expands Reach Joining YouTube TV’s Sports Plus Add-on Package Offering

BOULDER, Colo., September 16, 2021 – Outside Inc.––the world's leading creator of active lifestyle content, services, events, and experiences––today announced its television service, Outside TV, is now available on YouTube TV as part of its optional sports add-on package offering: YouTube TV Sports Plus. Outside TV joins the likes of...

September 15, 2021

Snowsports Industries America Outlines Upcoming Education Initiatives

Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization's Education platform. With the aim of providing critical tools and information necessary to drive and grow businesses, SIA provides year-round, curated education...

September 15, 2021

Jack Wolfskin Partners with Public Lands, DICK’S Sporting Goods’ New Outdoor Store Concept

Park City, UT /OUTDOOR SPORTSWIRE/ — Jack Wolfskin, a globally recognized outdoor brand centered on sustainability, environmental protection, and inclusivity, is proud to announce a partnership with Public Lands, a new outdoor specialty store concept from DICK’S Sporting Goods. The new retail locations are designed to provide consumers with an immersive...

September 15, 2021

Salt Life Launches Extensive Charter Captains Directory

Columbus, Ga. /OUTDOOR SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, launches its Charter Captains Directory featuring over 100 captains across the globe. The Charter Captains Directory connects individuals and groups looking to plan their dream day on the water with saltwater captains...

September 15, 2021

REVEAL Global Media Conference to Connect Brands and Media from Sea Otter Classic

BOULDER, Colo. /OUTDOOR SPORTSWIRE/ REVEAL Global Media Conference, an event series designed to connect the media and a select group of the most innovative brands in the active lifestyle, outdoor and cycling industries, today announces that REVEAL BIKE will be held at The Sea Otter Classic 2021, the leading bike...

September 14, 2021

Supply Side, Shipping And SUP Sales Soar But Inventory Low

With the pandemic leading to growth in participation in paddlesports, no category has seen more uptick than stand-up paddleboards (SUP), especially inflatables. But while they require a modicum of balance to use, those in the business are also trying to find their footing dealing with complications in production, distribution and...

September 14, 2021

Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes

PHOENIX /OUTDOOR SPORTSWIRE/ Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group and Dorel Sports, joins co-founders Levi Conlow and Robby Deziel in their mission to...

September 13, 2021

Retiring its racist name, historic Squaw Valley resort will become Palisades Tahoe

The historic Squaw Valley ski resort near Lake Tahoe will be renamed Palisades Tahoe after its owners determined that the term “squaw” was offensive to Indigenous women. The new name — meaning steep, high cliffs — is a reference to the sheer granite faces and chutes around the resort. The...