June 2, 2021

HOKA ONE ONE® Strengthens Leadership Team with New Hires

(Goleta, Calif.) June 2, 2021– HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in crucial...

June 2, 2021

Salomon Announces Partnership with Rich Roll

OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...

June 2, 2021

LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In

Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15 years, and this new subsidiary aims to disrupt the #vanlife industry with a highly configurable...

June 2, 2021

woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork,...

June 2, 2021

Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division

New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing. Prior to...

June 1, 2021

ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology

BOULDER, Colo. - June 1, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company behind Nuyarn, a performance merino wool spinning technology. Unlike traditional core spun or rung spun...

June 1, 2021

Alterra Mountain Company Names Jared Smith as President

DENVER--(BUSINESS WIRE)--Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations. Smith’s team will focus on the delivery of high-quality guest...

June 1, 2021

Clarus to Buy Australia’s Rhino-Rack for $198 Million

Clarus Corp. on Tuesday said it agreed to buy Rhino-Rack Pty. Ltd., an Australia-based maker of automotive roof racks and other accessories, for about $198 million in cash and stock. The Salt Lake City, Utah, maker of outdoor equipment and lifestyle products said the consideration includes $150 million in cash and...

June 1, 2021

Introducing: Outsiders Network, North America’s Outdoor Talent Marketplace

WHISTLER, B.C., June 1, 2021 - Outsiders Network, a first-of-its-kind online talent marketplace, aims to make it easy for brands and content producers to hire talent who have specific outdoor activity skills, but who also represent a range of ethnicities, gender identities, and adaptive abilities. The Network is designed to take...

June 1, 2021

onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June

Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to onX Backcountry–its newest navigation app–on the onX website for the discounted price of $10 (a...