August 3, 2021

Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN

August 3, 2021

How outdoor sales reps are reinventing their businesses

As sales reps return to in-person work, bespoke, private showrooms have become the new norm. People want to be able to see and feel the product, things buyers just can’t do virtually or through a catalog, so sales reps are drumming up ways to virtually present their products for a...

August 3, 2021

BUFF® Launches Digital Series “Anglers Driving Change”

SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...

August 3, 2021

Ionic+™ Antimicrobial Treatment to Feature Exclusively in Flylow Gear Apparel

SCRANTON, PA. (August 3, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that the Ionic+™ fabric treatment is now the sole antimicrobial for Flylow Gear, the independent, homegrown and mountain-raised creators of outerwear and apparel. Ionic+ is uniquely positioned in the marketplace with antimicrobial treatments in both...

August 3, 2021

Headsweats Names Jim Heese as Chief Executive Officer

BOULDER, Colo. (Aug. 3, 2021) – Headsweats, the leader in high performance headwear, today announces the hiring of industry veteran, Jim Heese, as Chief Executive Officer. In this role, Heese will provide strategic development and guidance to sales and marketing initiatives including factory production, product development, brand positioning and more....

August 3, 2021

DPS Skis Partners With Integrated Marketing Agency rygr for Public Relations

CARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts. “When we think about the most innovative...

August 3, 2021

Downlite Outdoor Announces Made and Sourced in the USA 800 FP Down Fill

Mason, OH, August 3, 2021 —  Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills to the outdoor, home furnishings, and hospitality markets, announces a major breakthrough in USA down processing with brand partner FORLOH. The only...

August 3, 2021

From the future of retail to the future of the planet and an outdoors for all, the Outdoor Industry Association (OIA) Outdoor University Program will deliver robust education at Outdoor Retailer Summer

BOULDER, Colo. (August 3, 2021) — Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, will again deliver a full lineup of live keynote and education sessions at Outdoor Retailer Summer in Denver, August 10–12, 2021. Education will kick off with a keynote from bestselling author and founder of the...

August 2, 2021

Columbia Sportswear Raises Outlook On Strong First Quarter Profits

Columbia Sportswear Company’s second-quarter 2021 net sales increased 79% to $566.4 million, compared to second quarter 2020. Second-quarter 2021 operating income of $35.0 million, or 6.2% of net sales, compared to a second-quarter 2020 operating loss of $70.3 million. SGB Media

August 2, 2021

prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch

Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary...