April 5, 2021

Midland Radio Expands MicroMobile Line with MXT275VP4 Bundle

KANSAS CITY, Mo. (April 5, 2021) – Leading two-way communications manufacturer, Midland Radio Corporation, today introduced the MicroMobile MXT275VP4 Bundle to consumers. The new bundle combines the features and benefits of the popular MicroMobile MXT115 GMRS Radio into an even more versatile package with all unit controls fully integrated into...

April 5, 2021

Astral Signs Kayaker Nouria Newman to Expanded Contract

Asheville, NC – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will now wear their industry-leading PFDs as well. Hailing from Chambéry, France, Newman has spent the...

April 5, 2021

Outside Business Journal Introduces New Index to Measure Health of Outdoor Industry

New index provides a snapshot of public companies’ financial picture and measures the health of the outdoor industry. OBJ

April 5, 2021

Garden of the Gods Park Bans All Kinds of Climbing Chalk as Crowds Boom

The Garden of the Gods park in Colorado Springs, Colorado, is a popular climbing destination. Big red rock walls are the attraction. Those red rock walls though are increasingly blotched with climbing chalk. So, Colorado Springs has banned the use of all chalk and chalk substitutes in the park. Adventure...

April 5, 2021

Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality

New Smyrna Beach, FL (April 5, 2021) - Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked...

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...

April 5, 2021

Saucony® Appoints Fábio Tambosi as Chief Marketing Officer

WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development...

April 3, 2021

Costa Sunglasses releases first-ever Protect Report – 38 years of protecting the watery world it calls home

DAYTONA BEACH, Fla. – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more....

March 31, 2021

Columbia Sportswear Company Appoints Craig Zanon as Senior Vice President, Emerging Brands

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the impending retirement of Doug Morse, Senior Vice President, Emerging Brands, in the summer of 2021, and the hiring of Craig Zanon to fill the vacancy created by Morse’s retirement. Prior to...

March 31, 2021

5 marketing hacks for small outdoor businesses and startups

A limited budget doesn’t have to get in the way of successfully marketing your outdoor business. Here are five low-cost ideas to market your small outdoor business for success. Outside Business Journal