ESW Syndicated
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April 5, 2019
Dogfish Head Sprints into the Summer Season with its Off-Centered Activity Box
(Milton, Del., April 5, 2019) – As the warm weather rolls in, Dogfish Head raises a can to toast the upcoming season’s SWEAT-sational activities with its Off-Centered Activity Box. A summer-centric variety 12pk of cans perfect for beer drinkers with active lifestyles and conscience consumption mindsets, the Off-Centered Activity Box...
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April 2, 2019
Liv Cycling Unveils Global Brand Campaign Liv Forward
April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling. The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...
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April 1, 2019
Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available...
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March 28, 2019
FITS® Launches New 2019 Spring Performance Sock Collection
CHATTANOOGA, TN — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 spring collection featuring eleven new running, hiking and compression sock styles. These new styles offer breathability, moisture-wicking properties and lower profile designs to keep feet cool even in...
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March 26, 2019
Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX
Red Wing, MN – March 26, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part of its Spring 19 line of trail footwear, available at www.vasque.com and retailers nationwide. Available...
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March 22, 2019
It’s Super, It’s Sessionable, It’s SuperEIGHT from Dogfish Head!
Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in their beer choices – because that’s a thing they take seriously. Meet SuperEIGHT – a super-refreshing,...
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March 21, 2019
MODe Sports Nutrition Introduces New Single Serve Energy Blocks
Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows brick-and-mortar retailers more and better merchandising options,” says JJ Rudman, MODe’s Director of Category Sales. “Single...
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March 21, 2019
LEM Helmets Partners with Italian UCI Pro Women’s Cycling Team BePink for 2019 Season
MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink. The Italian-based cycling team will exclusively wear LEM’s Gavia and Volata road performance helmets, providing a...
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March 20, 2019
Dogfish Head Craft Brewery teams up with Pale Morning Media public relations for active & outdoorsy outreach
Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing in the active outdoor lifestyle. “Dogfish has been a pioneer in the category of active...
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March 20, 2019
GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events
Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events. GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes...
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March 19, 2019
2019 Ninja World Series Finals Announced
Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World Series Finals. UNAA CEO Mr. Bob Clark (USA) announced, “We are thrilled to be partnering with...
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March 18, 2019
In response to high demand, Nester Hosiery adds Matt Brucker as VP of Sales
Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners it serves. To further grow and manage this demand Nester Hosiery has hired Matt Brucker as...
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March 18, 2019
PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission
LATHAM, N.Y. (March 18, 2019) -- PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have proven capable of being chemically recycled. This process breaks down polyester to its basic components...
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March 15, 2019
Eco-conscious Consumers Have Spoken: the Environmentally Friendly Shoe from SOLETM and United By BlueTM Gets Fully Funded in Less than 90 Minutes, Leading as One of the Top Sustainability Campaigns on Kickstarter.
Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco Chukka. It took just 84 minutes for the campaign to reach its funding goal, which had...
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March 14, 2019
LEM Helmets Welcomes Ultra-Endurance & Adventure Cyclist Jay Petervary To Ambassador Team
MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and driven, Petervary – AKA JayP – is no stranger to finding success through overcoming challenges in...
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March 7, 2019
Christopher and Dana Reeve Foundation Grant Supports World T.E.A.M. Face of America Program
Gettysburg, Pennsylvania – Thanks to a generous grant from the Christopher & Dana Reeve Foundation, four adaptive military veterans living with paralysis will enjoy riding new hand cycles at national non-profit World T.E.A.M. Sports’ May 3-5 Face of America inclusive cycling challenge to Gettysburg. The Direct Effect Quality of Life...
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March 7, 2019
2019 Copp-Dash Inspire Award Grant Recipients Announced
March 7, 2019 (Salt Lake City, Utah) - The Copp-Dash Inspire Award, sponsored by Black Diamond Equipment, La Sportiva, Mountain Hardwear and Patagonia (with additional in-kind support from Adventure Film Festival, the American Alpine Club, Jonny Copp Foundation and Sender Films), announced the 2019 winners of the climbing grant established...
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March 6, 2019
REGGIE Cycling Apparel Hires SIMBOL Communications as PR Agency of Record
Port Hope ON, Canada — Whether it’s classy camo, sleek debossing, awesome pattern mashups, or any of their other standout designs, REGGIE cycling apparel is aiming for substantial growth south of the border to add to its widespread Canadian fanbase. To that effect, they’ve hired the industry veterans at Park...
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March 5, 2019
TIME Sport Releases New Line of Road Cycling Shoes
Rancho Santa Margarita, California (March 5, 2019) – TIME Sport, the iconic French cycling brand, is proud to announce the return of TIME cycling shoes with the launch of their new OSMOS line of performance road shoes. The three new models cover everyone from enthusiasts to top-end racers and offer...
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March 5, 2019
Liv Cycling Introduces Liv Racing
NEWBURY PARK, Calif. (March 5, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today revealed its 2019 athletes under the newly formed Liv Racing program. Liv Racing consists of a global team of 14 women hailing from six countries around the world. New to its...
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March 1, 2019
LifeStraw Tackles Tap Water Contamination Woes in Homes
WASHINGTON, D.C. (March 1, 2019) – As the world’s water supply becomes more compromised with surging plastic pollution (microplastics), chemical contaminants, chlorine, and lead, LifeStraw®, a pioneer in global water filtration and purification systems, expands its suite of next-level water filtration products with the debut of the LifeStraw® Home Water...
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March 1, 2019
TIME Releases Second Model in Enduro-Focused Speciale Line of Clipless, Platform Pedals
A year ago, TIME launched its first Enduro pedal in aluminum, the Speciale 12, today, TIME launches its little sister, the Speciale 8. The Speciale 8 is still as reliable but more compact, lighter and more affordable with a price of 149€ The Speciale 8 is made with an aluminum...
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March 1, 2019
Burley Set to Launch New and Improved Child Bike Trailer Collection
Eugene, OR (March 1, 2019) - Burley Design – known for its award-winning outdoor recreational transport gear, trusted by generations of families since 1978 – is celebrating, and kicking off, their 40th anniversary in 2019 by launching a new collection of redesigned and updated kids bike trailers. The new line...
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March 1, 2019
Wūru Wool Gaining a Foothold in Long-distance Running Circles
SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and other North American athletes are discovering the benefits and comfort of loose lanolin-rich wool. “I...
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March 1, 2019
Hit the Trails With GU Energy Labs’ Newest Gel Flavor, Hoppy Trails
Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training session or race, this latest flavor provides athletes with an Energy Gel that delivers perfectly...