ESW Syndicated
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May 20, 2019
Dynafit Sponsors the Vail Trail Running Series
Colorado’s longest-tenured trail running series will serve as the unofficial summer kick off for mountain racers when it opens on Saturday, backed by a new title sponsor and boasting ambitions to reach a wider audience well beyond Eagle County. The 2019 Dynafit Vail Trail Running Series will open with the...
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May 20, 2019
BRIKO USA Partners with Quality Bicycle Products for Bike Helmet Distribution
ASPEN, Colo. (May 20, 2019) -- Briko USA announces a partnership with Quality Bicycle Products (QBP) to distribute Briko road helmets to bicycle retailers in North America. Renowned for its helmets, protection and eyewear, Briko is now being distributed in the U.S. under ZG Holdings and headquartered in Aspen, Co....
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May 14, 2019
Honey Stinger Announces Sponsorship of Marine Corps Marathon and Historic Half
STEAMBOAT SPRINGS, Colo. —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon. As the proud energy gel partner of the events, products across Honey Stinger’s full lineup of Organic Energy Gels will be featured at...
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May 14, 2019
Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model
NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The new Liv Intrigue is designed with the specific ability to charge down technical descents, up...
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May 14, 2019
LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM Helmets, manufacturer of performance-driven cycling helmets for road, mountain, commute, and kids, will race exclusively...
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May 9, 2019
REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative pink jersey called the Rosa REGGIE, a nod to the Giro’s coveted Maglia Rosa leader’s...
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May 8, 2019
LEM Helmets Welcomes Pro Cyclocross & Mountain Bike Racer Rebecca Gross to Ambassador Team
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and passionate cyclists. “Beyond her talent on two wheels, Rebecca is an amazing, dynamic individual who’s...
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May 7, 2019
Midland Radio Expands Business Communications Line with BizTalk MB400
KANSAS CITY, Mo. (May 7, 2019) – Midland Radio, leading two-way communications and weather radio manufacturer, is expanding the company’s presence in the business communications space with its new professional-grade radio, the BizTalk MB400. Utilizing 16 business channels across 99 frequencies, the BizTalk MB400 was designed to meet and exceed...
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April 30, 2019
Tailwind Nutrition On-Course at 2019 Sinister Sports Race Series
Durango, CO – Tailwind Nutrition is proud to announce a partnership in 2019 with Sinister Sports, organizers of premiere endurance racing events in Alberta and British Columbia. With distances ranging from 5K to 100 miles, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all aid stations. Sinister...
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April 30, 2019
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019 Gear of the Year Award for its new Spin Ultra, a highly cushioned yet ultralight...
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April 29, 2019
Honey Stinger Launches “Hive Life” Podcast Featuring Host David Willey
STEAMBOAT SPRINGS, Colo. (April 29, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today introduces “Hive Life,” a new podcast hosted by former Runner’s World editor-in-chief, David Willey. “Hive Life” will tell stories of triumph, adversity and growth through insightful interviews with athletes ranging from top-tier cyclists and...
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April 25, 2019
REGGIE Ramble Gravel Grinder Cycling Event Coming To Toronto Area
Port Hope ON, Canada (April 25, 2019) — Hoping to build on the momentum of the gravel cycling craze in North America, REGGIE – the upstart Canadian apparel brand renowned for its bold designs and top-notch craftsmanship – is launching a new gravel event that will challenge riders with three...
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April 25, 2019
World T.E.A.M.’s Face of America Rolls through Rural Maryland this May
Gettysburg, Pennsylvania, April 25, 2019 – America’s most inspiring cycling challenge, Face of America, brings together adaptive and able-bodied athletes from across North America and Europe. Non-profit World T.E.A.M.’s May 3-5 cycling challenge begins in Arlington, Virginia’s Crystal City, and concludes in the historic Civil War community of Gettysburg, Pennsylvania....
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April 25, 2019
Act Fast! Help GO Comfort Recognize Educators Nationwide on Teacher Appreciation Day
FERNDALE, Wash. (April 25, 2019) – After outfitting over 2,000 teachers and school staff members in their hometown last year in honor of Teacher Appreciation Day, GO Comfort is taking their mission to celebrate these everyday heroes nationwide. Open now, students, colleagues, and parents can head to GOComfort.com to nominate...
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April 24, 2019
CTS Announces A Partnership With Muir Energy That Will Propel Athletes Further
(April 24, 2019) — CTS announced Muir Energy, a San Diego real food and plant-based nutrition company, as the new Official Energy Gel Partner for all CTS Training Camps and Bucket List Events. The two companies both share in the value of creating the highest-quality products, without compromise, that empowers...
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April 23, 2019
One Up Your Recovery Game with New Superfeet Aftersport Slides, Available Now
FERNDALE, Wash. (April 23, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, announces the debut of the Superfeet® Aftersport™ slides available now at 140 retail locations nationwide and online at superfeet.com. Say goodbye to static recovery - the new Aftersport slide is...
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April 23, 2019
Powered by HeiQ Technology, Speedo Launches its New Elite Swimwear
(Zurich/Switzerland, April 23, 2019) — Swiss textile innovator HeiQ partners with Speedo on their new Fastskin line of suits with a drag reduction technology by modifying the surface of the fabric at a microscopic level. Founded in 1914, Speedo, the world’s leading swimwear brand, has a long heritage and dominance...
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April 18, 2019
Darn Tough Vermont Earning its Name with Best in VT Award
Northfield, VT (April 18, 2019) – The Green Mountain state will soon become synonymous with socks, along with cheese or ice cream, as Darn Tough Vermont is again recognized by the Vermont Business Magazine (VBM) as a recipient of a 2019 Best of Business Award. Located in the Sock Capital...
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April 18, 2019
IMBA Announces Fourth Trail Labs Event in Bentonville, AR
(BOULDER, Colo., April 18, 2019) — The International Mountain Biking Association will host its fourth Trail Lab in Bentonville, Arkansas on June 10-12, 2019. Trail Labs are intensive two-day workshops designed to catalyze the next generation of great places to ride mountain bikes. Community stakeholders are encouraged to attend to...
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April 15, 2019
Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks
Sheboygan, WI. (April 15, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit, a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs...
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April 15, 2019
A Superior Ride With Stromer Bikes
Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today's generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily commute. Why? Because it offers just the...
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April 12, 2019
Toray Targets Athleisure Market With Newest Primeflex
Friday, April 12, 2019 — Toray has added a new, innovative iteration to its PRIMEFLEX family of stretch textiles. By employing "Nanodesign" to control the cross-sectional shape of the composite fiber, Toray has succeeded in creating a microfiber PRIMEFLEX polyester. The result is a thin core-sheath structure and a fine comosite yarn with...
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April 9, 2019
Sparc Retail launches first retailer-based employee training platform for ERIK’S Bike, Board and Ski
Laguna Beach, CA - Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski (www.eriksbikeshop.com). The new retailer-based solution is a single, powerful and immersive platform which allows store...
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April 8, 2019
inov-8 Athlete Dani Speegle Finishes USA CrossFit Games Open Ranked #1
inov-8 athlete Dani Speegle has finished the 2019 CrossFit Games Open series ranked #1 in the USA, just four years after starting in the sport. The result has earned her a spot at the CrossFit Games – the sport’s marquis event – later this summer. The 26-year-old, who hails from...
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April 5, 2019
PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills. CircleBack is the first...