March 15, 2017

Zenbivy Teams-Up with Verde Brand Communications for Integrated PR, Social Media, and Crowdfunding Partnership

SPOKANE, Wash. (March 15, 2017) – Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, has partnered with leading active lifestyle, integrated communications agency Verde Brand Communications for PR, social media management, and crowdfunding services. Zenbivy is disrupting the conventional way of sleeping outdoors with its new Zenbivy...

March 15, 2017

Implus Announces Acquisition of Global Leisure Concepts

(DURHAM, N.C.) – March 15, 2017 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of Global Leisure Concepts Pty Ltd. (GLC). Based just outside of Melbourne, Australia, GLC previously operated as a distributor of Implus and other branded sporting goods products in the region. GLC’s...

March 14, 2017

Beeline Bikes Works with Amazon To Offer Free Bicycle Assembly

SAN FRANCISCO, Calif. (March 14, 2017) – Beeline Bikes, the mobile bike shop that comes to you, is working with Amazon to provide on-site bicycle assembly and set-up for customers in eligible areas. Offering seamless convenience and all the amenities of a traditional brick-and-mortar bike shop, Beeline’s mobile platform brings...

March 13, 2017

GU Welcomes New Athletes to the 2017 GU Crew

Berkeley, Calif. (March 13, 2017) – GU Energy Labs announces 13 new athletes to the GU Crew in the run, bike, triathlon, field and ski categories. These new additions round out an amazing group of athletes including triathletes Mirinda Carfrae, Rob Krar, climber and mountaineer Steve House, and adventure cyclist...

March 8, 2017

Under Armour Announces UA Mountain Running Series Set to Kick Off Summer 2017

Baltimore, MD (March 8, 2017) — Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail running enthusiasts and professionals, this North American trail running series provides unmatched racing...

March 8, 2017

Setton Farms Unveils New Pistachio Chewy Bites Variety at Expo West

Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new flavor of their iconic Pistachio Chewy Bites...

March 7, 2017

Upslope Releases 12 oz Imperial IPA and New Tap Room Series, Strawberry Mint IPA

Boulder, Colo. (March 7, 2017) — Upslope Brewing Company, the #AprésEverything Boulder-based brewery, is pleased to announce its Imperial IPA is now available in 12-ounce four packs for a limited time. Also, Upslope is excited to reveal its second Tap Room Series beer of the year, a Strawberry Mint IPA. Typically available...

March 6, 2017

GU Energy Labs Appoints Roxanne Vogel as Sports Nutritionist

Berkeley, Calif. (March 6, 2017) – GU Energy Labs announces the addition of Roxanne Vogel, MS, EP-C, CSCS, CES, CISSN, as sports nutritionist, a new role on the GU team. Vogel will be the in-house nutrition expert, responsible for the development and implementation of a sports nutrition service program at GU, and will report...

March 2, 2017

Kelty® Introduces Exclusive “Discovery Line” of Products for Everyday Adventure March 2017

BOULDER, COLO. – Kelty®, a leader in providing innovative adventure gear that is built to last, introduces The Discovery Line for everyday outdoor pursuits and the evolving outdoor consumer, arriving at retail this March. The Discovery Line features grab-and-go outdoor furniture, tents and sleeping bags that are easy-to-use, have subtle technical features...

March 1, 2017

Implus® Builds for the Future with Expansion of Balega’s Sales Team

Durham, N.C. (March 1, 2017) – Continuing its investment in brand and company growth, Balega, a leading performance sock brand in the run specialty market, is expanding its fast-growing sales support team with the announcement of new sales leaders. The company welcomes five new sales representatives to its domestic sales team. Known...