ESW Syndicated
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August 18, 2016
Electric Kicks Off Legends of the Volt Tour
Electric announces that its coast-to-coast Legends of the Volt Tour is under way. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence. The Legends of the Volt Tour will offer coastal communities the opportunity to engage with...
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August 16, 2016
Adaptive Athletes to Compete in World T.E.A.M. Sports’ Adventure Team Challenge New York
Harris, New York – National non-profit World T.E.A.M. Sports’ popular Adventure Team Challenge New York returns to Harris and the grounds of The Center for Discovery September 8-9. Bringing together teams of developmentally-disabled athletes and able-bodied coaches, the annual outdoor sporting event features bicycling, water sports, mountain climbing, geocaching, and a multi-activity obstacle course. “World...
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August 15, 2016
MUNK PACK®, Growth Leader in Cereal Category, Announces Momentum and New OATMEAL FRUIT SQUEEZE™ Flavor—Maple Pear Quinoa
(Greenwich, CT – August 15, 2016) – Driving growth in the cereal aisle, MUNK PACK® is excited to introduce a new flavor—Maple Pear Quinoa—to its popular line of Patent Pending, ready-to-eat OATMEAL FRUIT SQUEEZE™ snacks. Introducing New Flavor—Maple Pear Quinoa Packed with wholesome superfoods, like omega-3 rich flax and fiber and protein rich...
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August 15, 2016
Feetures! “Pair Up” Sales Contest Returns with Exciting New Incentives for Retailers
Charlotte, NC - Feetures!, a leader in the performance sock category, is excited to be re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store...
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August 4, 2016
KEEN, Inc., Hires Footwear Industry Veteran John Eberle as GM of Outdoor, Lifestyle, and Kids
PORTLAND, Ore. (August 4, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, expands its depth of footwear industry experience and knowledge with the hire of John Eberle as the brand’s first-ever GM, Outdoor. With a decorated career in the industry for...
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August 1, 2016
All Good Introduces Natural Deodorant Line & 2017 Sunscreen Formulas at Summer Outdoor Retailer 2016
Morro Bay, CA (August 1, 2016)— All Good, makers of organic skincare and healing products, will introduce their new natural deodorant line at Summer Outdoor Retailer Show, August 3 – 6, in booth # BR 414. Natural deodorants don’t typically have a reputation for being effective, but after months of testing, All...
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July 29, 2016
OMEALS Picks Up Momentum Media PR as Agency of Record
Boulder, Co. (August 1, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum Media PR as its public relations agency of record. Starting immediately, Momentum will work with the OMEALS team to build brand awareness and strengthen media presence across traditional, digital and social channels....
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July 28, 2016
AlpineAire Debuts New, Unique Snack Line for 2017
Minneapolis, Minn. (July 28, 2016) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, announced today their new Snack Line collection of sweet and savory snack mixes, fruit blends and first to market instant, just-add-water dips and super smoothies. "Our newly developed AlpineAire Snack Line includes unique first-to-market instant...
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July 28, 2016
Aventuron to Distribute Orange Mountain Bikes in North America
Aventuron, a distributor in the bicycle and outdoor industries, is pleased to announce that Orange Bikes has formally returned to the U.S. and Canadian markets by being available exclusively through the company. With a rich history in producing hand-built frames in small batches, each Orange Bike is skillfully crafted to...
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July 28, 2016
Club Ride Apparel Lands Big Hit with New Spring 2017 Collection
Sun Valley, Id. (July 26, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, debuts their spring 2017 collection at the upcoming Summer Market Outdoor Retailer show (PV 2019) in Salt Lake City, UT, August 3 – 6, 2016. All tops, bottoms...
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July 27, 2016
COBI “Connected Biking” System Proudly Announces Global Launch
FRANKFURT, Germany (July 27, 2016) – COBI, the first integrated system to transform your ride into a smart cycling experience, is now available for purchase in 34 countries and five different languages around the world. Designed and engineered in Germany, unveiled with a wildly successful Kickstarter campaign in 2014, and backed with...
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July 20, 2016
New Video Series Celebrates Devoted Local Bike Communities
JACKSON, Wyo. (July 20, 2016) Teton Gravity Research (TGR), the global leader in youth-culture media, is pleased to announce Next Exit, a new video series celebrating devoted local bike communities by documenting the people that make these places special. Next Exit is a joint production of TGR and the acclaimed, community-driven mountain-bike journal, Freehub...
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July 19, 2016
Face of America Allows Injured Marine to Find Herself through Exercise
TROY, NY - United States Marine Corps veteran Rachel Fredericks had never ridden her hand cycle more than 38 miles in a single day. During national non-profit World T.E.A.M. Sports’ April 23-24 Face of America bicycle and hand cycle ride from the Pentagon to historic Gettysburg, Fredericks rode 110 miles...
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July 19, 2016
Darn Tough Vermont Introduces New Spring 2017 Collection
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, introduces new constructions, yarns, styles and designs in its fresh, new spring 2017 offering. From redefining the bike category with innovative contructions to infusing luxurious, light-weight yarns into their lifestyle collections, Darn Tough...
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July 18, 2016
Icebug Debuts New Trail Collection for Spring 2017
Bellingham, WA (July 18th, 2016)- Icebug is proud to debut their new Trail collection for spring 2017. Designed for those who love the outdoors and are looking for shoes to help them explore it. With new lightweight upper materials, low drop heights, and cushioned midsoles, the Trail collection features a range...
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July 14, 2016
Darn Tough Vermont Continues to Inhale Market Share
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce it has again achieved high double-digit growth, this time during the second quarter of 2016. Darn Tough points to increases across all categories and strong international sales, each contributing...
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July 13, 2016
Vapur Packaging Gets a Sleek New Facelift
Oxnard, Calif. (July 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, releases new, stylish and equally functional packaging for all Vapur water bottles. The sharp-looking new design takes on the shape of a Vapur bottle when filled with water, showcasing its flexibility, and includes graphics detailing product features -...
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July 13, 2016
KEEN, Inc. Welcomes Industry Veteran Tyler LaMotte as VP of Brand Marketing
PORTLAND, Ore. (July 13, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tyler LaMotte as the company’s first-ever global Vice President of Brand Marketing. Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte will lead...
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July 13, 2016
Icebug Debuts New Everyday Collection for Spring 2017
Bellingham, WA (July 13, 2016 )- Icebug is proud to debut their new Everyday footwear collection for spring 2017. Focusing on comfort and style with great lifestyle wearability, this collection is designed to handle everything from light day hikes to the walking the city streets. Fun, fashionable designs paired with premium...
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July 12, 2016
Setton Farms Premium Quality Pistachio Berry Blend Nominated for New Product Award
Terra Bella, CA (July 12, 2016) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley, is excited to announce its new, premium quality Pistachio Berry Blend has been nominated for the New...
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July 11, 2016
Bigfoot’s Back with Headsweats’ Expanded Bigfoot Performance Trucker Collection
Cincinnati, OH - If Bigfoot wants to protect his elusive reputation, he’ll have to watch his hairy back. Headsweats, the leading manufacturer of performance headwear for runners and athletes is letting fans take their hunt for Sasquatch from the trails to town with an expanded collection of performance truckers featuring...
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July 7, 2016
Valley Forge Face of America Route Inspires Disabled Military Veterans
San Antonio, TX – The popularity of national non-profit World T.E.A.M. Sports’ annual Face of America bicycle and hand cycle ride from the Pentagon to the historic Civil War battlefields at Gettysburg, Pennsylvania encouraged launching of a companion route in 2016. This new route, beginning at George Washington’s Revolutionary War winter camp at Valley Forge,...
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July 5, 2016
Niner Bikes Hires New Inside Sales Manager and Independent Midwest Sales Representative
July 5, 2016 (Fort Collins, CO) – Niner Bikes has hired Linda Travis as Inside Sales Manager along with Scott Sherman as the company’s newest Independent Midwest Sales Representative. Linda Travis makes the move from Sierra Trading Post, where she handled website planning for the immense retailer. “Linda brings a lot...
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June 30, 2016
ElliptiGO, Inc. joins MetroConnect Program to expand international growth
SAN DIEGO, Calif. (June 30, 2016)– ElliptiGO is pleased to announce it has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to help San Diego companies accelerate their global growth. The announcement will be made later today...
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June 29, 2016
Vibram USA Launches FiveFingers Brand Ambassador Program
June 29, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program. “From adventurists to photographers, from powerlifters to authors, the Vibram FiveFingers community of brand ambassadors challenges the norm...