ESW Syndicated
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February 15, 2018
Balega Launches Redesigned Blister Resist Line for Spring 2018
Durham, N.C. – Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer friction blisters without sacrificing breathability, comfort or strength. Unlike merino wool, which has slight barbs...
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February 14, 2018
Katadyn Partners with World Hope International
MINNEAPOLIS, Minn. (February 14, 2018) — Katadyn, a global manufacturer of industry-leading water treatment systems, is proud to announce a partnership with World Hope International (WHI), a Christian relief and development non-profit organization working with vulnerable and exploited communities worldwide. Through this partnership, World Hope International will provide Katadyn water...
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February 13, 2018
Orange Mud Expands Distribution in Canada with Swim Bike Run Distribution
Castle Rock, CO (February 13, 2018) – Orange Mud is adding Canadian Distribution to the international family. John and Maria of Swim Bike Run Distribution will be joining the family out of Kelowna, BC and Orange Mud is extremely happy to be working with them to bring great products north...
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February 12, 2018
Setton Farms Pistachios Integral to Chinese New Year Celebrations
Terra Bella, CA (February 12, 2018) - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to celebrate the Chinese New Year with the luckiest nut, the pistachio. The company is...
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February 12, 2018
Honey Stinger Introduces New Organic Waffle Variety Pack
STEAMBOAT SPRINGS, Colo. (Feb. 12, 2018) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced a new variety pack of its Organic Waffles. The new Organic Waffle Variety Pack features three of Honey Stinger’s top-selling flavors: Chocolate, Vanilla, and Honey, in boxes of 15. With five waffles of...
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February 9, 2018
Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018
Durham, N.C. (Feb. 8, 2018) – Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new colorways for Spring 2018. All updated styles will be available in stores in mid February...
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February 8, 2018
Tailwind Nutrition is Taking it Off-Road with Epic Rides Race Series in 2018
Durango, CO – February 8, 2018 – Tailwind Nutrition is proud to announce a partnership in 2018 with the Epic Rides Off-Road series, mountain biking’s most celebrated endurance events. With off-road competitions in 4 states across the country, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all...
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February 8, 2018
BONX and Team LottoNL-Jumbo enter into official sponsorship agreement
TOKYO, JAPAN (Feb. 8, 2018) — BONX Inc., the Japanese technology company and leader in hands-free group-talk technology, is proud to announce their official sponsorship of Team LottoNL-Jumbo, a European road-cycling team. BONX Grip, the company’s premiere product, is a state-of-the-art Bluetooth earpiece that enables cellular-network-based group communication with up...
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February 6, 2018
Orange Mud welcomes ZeroTwenty2 SportsCo to the International Distribution Team
Castle Rock, CO (February 6, 2018) – Orange Mud is excited to welcome the addition of New Zealand to the countries supporting their international product distribution. Mark and Fibi of ZeroTewnty2SportsCo have joined the Orange Mud family after years of working with Tailwind Nutrition in NZ. Given the existing relationship...
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February 5, 2018
Meteorite PR Names Hunter Marvel Vice President of Marketing and Operations
BOULDER, CO – (February 5th, 2018) Meteorite PR, the Boulder-based leader in small-batch outdoor focused public relations, has named Hunter Marvel Vice President of Marketing & Operations. Marvel will contribute to Meteorite’s roster of clients which includes DYNAFIT, Melvin Brewing, SALEWA, Sego Ski Co, Teton Gravity Research, National Down Syndrome Society...
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February 2, 2018
Native Eyewear Releases Three New Styles in 2018 Sunglass Collection
LONGMONT, Colo. (February 2, 2018) — Native Eyewear’s second installment of sunglasses from its 2018 collection continues the company’s momentum of fusing function and fashion. The new Sixty-Six, El Jefe and Catamount styles are now available and complete the 2018 Native line along with two styles launched at the end...
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February 1, 2018
Under Armour Launches UA HOVR, a Next Generation Cushioning Platform Built to Make You Better
BALTIMORE, MD (Feb. 1, 2018) — Today, Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is launching with two running styles — the UA HOVR Sonic and UA HOVR Phantom —...
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February 1, 2018
Orange Mud Adds Southeast US Representation
Castle Rock, CO – Orange Mud is excited to announce the addition of product representation in the Southeast United Sates. Nate Price of Endurance Sporting, LLC will be joining the Orange Mud family and covering the South East including; North Carolina, South Carolina, Georgia, Alabama, Tennessee, and Mississippi. Nate can...
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February 1, 2018
TIME Sport launches new Altitude frame series in partnership with the village of Alpe d’Huez
TIME is excited to introduce a new frame project to the cycling community, continuing in the TIME tradition of innovation and competitive excellence. The new Alpe d'Huez range symbols a turning point in TIME's history. After a period of transition into the Rossignol Group, we are proud to launch a...
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January 31, 2018
Honey Stinger Introduces New Line of Organic Cracker N’ Nut Butter Snack Bars
STEAMBOAT SPRINGS, Colo. (Jan. 31, 2018)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced an all-new line of indulgent snack bars to its growing product line. As a new category for the brand, these unique snack bars are the perfect post-workout reward, summit snack, or guilt-free dessert. The...
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January 30, 2018
Orange Mud Celebrates The Growth of Its Ambassador Program
Castle Rock, CO – Orange Mud, an athletic goods company which creates hydration packs for running, biking, and a range of other sports, is today celebrating the success of its ambassador program, which recruits dedicated customers to help promote the brand online. Founded in April 2014, the ambassador program is...
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January 29, 2018
Thomson Bike Tours Offers First-Ever Scenic Gravel Trip from Barcelona to Girona
GUILFORD, Conn. – Thomson Bike Tours, the leading operator of premier cycling tours around the world for more than 15 years, announces its first-ever gravel bike trip along the Mediterranean coast from Barcelona to Girona from September 30th to October 6th. This seven-day ‘Barcelona to Girona by Gravel’ trip starts...
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January 29, 2018
KICKER’s Smallest and Toughest Bullfrog Bluetooth® Speaker Now Available
Stillwater, OK (January 29, 2018) – KICKER announces the release of its versatile, excursion-ready Bullfrog Bluetooth® speaker. Designed for outdoor enthusiasts looking to enhance everyday adventures, the BF100 joins the Bullfrog collection of durable, long-lasting performance speakers made for any and every environment. The latest addition to the family of...
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January 26, 2018
Hydro Flask Expands Award-Winning Unbound Series™ Collection with New Compact Designs
Bend, OR (January 26, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to grow its award-winning Unbound Series™ Soft Cooler line with two new compact designs. The collection will feature the 15 Liter...
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January 25, 2018
Yuba Bikes Moves Headquarters
Cotati, CA (January 25, 2018) - Yuba Bikes www.yubabikes.com, is excited to announce that they have relocated their office and warehouse headquarters to Cotati, CA. Originally based in Petaluma, CA, the company has moved into a larger space to manage production growth. The new space in Cotati houses both the...
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January 24, 2018
Balega Hires Mary Hannah Andrews as Brand Manager
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division. “We are excited...
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January 24, 2018
BAFFIN Takes on Charitable 14 Day Winter-Bike Expedition Around Lake Ontario
Toronto, ON-Starting at Baffin headquarters in Stoney Creek on January 30th, members from the Canadian footwear & apparel company will be embarking on a 1000km,14-day cycling expedition around one of North America’s Great Lakes, Lake Ontario. BAFFIN has designed the expedition to generate excitement and enthusiasm for the great outdoors,...
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January 24, 2018
Vintage Electric Opens HQ Showroom, Hires SIMBOL Communications for PR
Santa Clara, CA (January 24, 2018) — To further bolster brand awareness in its Bay Area home base, and its growing North American presence, ebike transportation brand Vintage Electric has hired Park City-based, cycling and outdoor specialists SIMBOL Communications as their Public Relations agency of record. The move follows the...
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January 23, 2018
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...
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January 23, 2018
FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist
Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as in-house sales support for Balega since 2016, will assume responsibilities for FuelBelt’s day-to-day marketing initiatives,...