October 5, 2021

NuORDER to launch enhanced Grassroots Outdoor Alliance retailer experience ahead of November buying season

LOS ANGELES, OCTOBER 5, 2021 – NuORDER, the leading B2B platform powering commerce and discovery, will launch a new buyer experience for Grassroots Outdoor Alliance retailers this fall, including the introduction of key features ahead of the November buying season. The NuORDER enhancements are based on extensive dealer interviews and...

October 5, 2021

Fenix Packs A Powerful Punch With The Newly Released TK35UE V2.0

Its precursor, the TK35UE won the prestigious Red Dot Award, but true to its spirit of relentless innovation, Fenix has now released the upgraded TK35UE V2.0. This brand-new tactical flashlight retains the best features of its previous version, but is now brighter with more maximum lumens, longer beam distance, and...

October 5, 2021

REDARC Brings Solar Capabilities to North America

LONSDALE, SOUTH AUSTRALIA; REDARC, the leading Overland authority in power management launches a suite of solar products in North America. No more melted ice, no more warm drinks, no more worrying about state of charge, no more compromises. Leave the crowds behind and get off-grid with REDARC’s 12-volt solar range....

October 5, 2021

SOLE™ Releases Modern Footwear Production Model to Positively Impact Triple Bottom Line – People, Planet and Profit.

VANCOUVER, British Columbia, October 5, 2021— Canadian footwear brand SOLE™ unveils new Made for You production model alongside new material innovations to reduce carbon footprint while increasing customer satisfaction and operational efficiencies. Founder and CEO, Mike Baker shared his thoughts on the new initiative stating that, “there is an increased...

October 5, 2021

Polartec® Announces Launch of Family Album

(Andover, Mass.) - October 5, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the launch of its Family Album, the result of a crowd-sourced visual history of those who’ve worn Polartec-made garments on their outdoor adventures over the past three...

October 4, 2021

Portable Kayaks – 2021 Best in Class awards by PaddleTV Announced

Beachburg, Canada: The first of PaddleTV’s inaugural Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. After a summer of in-depth trials and on-the-water-tests, Ken has narrowed down five of the industry’s top portable kayaks and is awarding them the title of...

October 4, 2021

prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection

 Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...

October 1, 2021

Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community

LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...

September 29, 2021

Introducing GORE-TEX products with an innovative expanded Polyethylene (ePE) membrane

ELKTON, Md. (September 29, 2021) – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing the use of expanded Polyethylene (ePE) as a new complementary material platform to serve as the basis for their membrane technologies. Gore’s new ePE membrane...

September 29, 2021

New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years

ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is...