September 9, 2020

The XTERRA Podcast, Ep6 with Paula Reid Available Now

Honolulu, HI (September 9, 2020) - She has cycled through 50 countries and done a good deed in each, skied to the south pole, sailed around the world, and streaked through towns. Paula Reid is an advocate for knowingly going into the unknown, a master of adventure psychology, and a...

September 9, 2020

PrimaLoft® Bio™ To Launch with over 15 Brand Partners this Fall

LATHAM, N.Y. (August, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers, this fall. PrimaLoft Bio is the first biodegradable*, 100% recycled synthetic insulation and performance fabric. “The prevalent...

September 8, 2020

Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year

PARK CITY, UT (Sept. 8, 2020) - From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National Preparedness Month, preparedness-focused adventure brand, Uncharted Supply Co. announces the launch of their first-ever September...

September 8, 2020

ORCA Coolers Expands Offerings for Fall 2020 with Vino Tumbler and Soft-Sided Coolers

NASHVILLE, TN. (Sept. 8, 2020) — A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote. “Our customers have been asking for a...

September 8, 2020

Altexa & GHS Holdings Announce Launch of HDry Brand® in North America

Bethel, CT (September 8, 2020) - This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. HDry’s entrance into the North American market means more...

September 8, 2020

State-of-the-Art Design with Nature’s Toughest Material: PMI’s Stanley Brand Introduces the Titanium Series

SEATTLE, WA (September 8, 2020) – Stanley, a PMI Worldwide brand, is launching its most premium, lightweight drinkware, the all-new Titanium Series with TiVac™. The series infuses the brand’s pioneering double-wall vacuum insulation with nature’s most durable yet lightweight material: titanium. The new series features three uniquely designed drinking vessels...

September 3, 2020

KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens

LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will introduce their popular Lemon Lime, Strawberry Lemonade, and Mango flavors at 1,300+ locations. “We’re so...

September 3, 2020

Salomon Introduces its First Recyclable Performance Running Shoe, Index.01

ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to reduce...

September 2, 2020

Fenix’s Launches Two New Everyday Carry Flashlights: The E12 V2.0 AA Flashlight and the E28R Rechargeable Flashlight

Fenix Lighting is pleased to announce the launch of two new flashlights: The E12 V2.0 and the E28R. While each light is powered in different ways, both are designed to be everyday carry flashlights with bright LED outputs. With incredibly user-friendly and convenient features like long runtimes, portable sizes, tough...

September 1, 2020

Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series

DURANGO, Colo. (September 1, 2020) - The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, with a Holiday Summit - How consumer behavior trends are reshaping...