March 23, 2020

Mystery Ranch Partners with Carryology to Build a Limited-Edition Assault for the Backpack Aficionado

Bozeman, Mt. (March 23, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today the release of the Carryology Assault 24L pack, a customized, go-anywhere pack that was designed in collaboration with media partner,...

March 23, 2020

Endura Launches New Pro SL Bibshort

(Livingston, Scotland | March 23, 2020) World Hour Records, Aero D2Zkit, sponsorship of Movistar, the #1 ranked team for many years...even kit so fast it has been banned by the UCI. These are all testaments to Endura’s commitment to road cycling. Founded by committed TT racer Jim McFarlane and hailing...

March 16, 2020

Welcome to the Suspension Dimension with the woom OFF AIR

Austin, TX March 16, 2020 – Last fall, woom presented our first mountain bike, the woom OFF, meticulously designed and lovingly built for kids who seek physical challenges on the trail, in the bike park, as well as on urban terrain. A version with a suspension fork is now available:...

March 15, 2020

MOXiLIFE™ Nutrition Expands Distribution Channels with Just Wetsuits

Scottsdale, Arizona-( March 15, 2020) - MOXiLIFE™ Nutrition - a personalized premium endurance sport nutrition company and Just Wetsuits; Chandler AZ, is combining their local roots to provide a full service shopping channel for triathletes. “We are excited to be collaborating with Just Wetsuits on their product line expansion,” said...

March 10, 2020

Tracksmith Debuts Spring Collection

BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring is the heart of the racing season. With iconic road races on the calendar from...

March 10, 2020

Store + Secure: Hiplok Introduces The ANKR, a Storage Security Solution For Your Home or Office

Hiplok introduces ANKR, a revolutionary maximum security bike, ebike, and motorcycle anchor. ANKR is part of Hiplok’s growing STORE + SECURE line which includes the award-winning AIRLOK lockable hanger and promises to offer cyclists the ultimate in secure bike storage. Designed for use with Hiplok’s high security chain and D...

March 10, 2020

SOG introduces first responder and outdoor tools for Spring 2020

Lynnwood, WA– With 2020 underway, Studies and Observations Group releases two new products: Kiku XR folding knife and ParaShears multi-tool. For outdoor users, Kiku XR is a rugged folding knife with a powerful styling that harkens to its Japanese DNA, for situations that require a quick-opening, super sharp knife. Made in collaboration...

March 10, 2020

Design Your Own Everyday Carry Knife With Gerber Custom

PORTLAND, OREGON (March 10, 2020) – GERBER, an industry-leading manufacturer of knives and multi-tools, today launched a new customization program featuring several of the brand’s best-selling knives. Made in Portland, Ore., the Fastball, StrongArm, Sharkbelly and US-1 will be among the first knives customers can design using a robust library of...

March 3, 2020

Setton Farms Pistachios Now Considered a “Complete Protein” For Those Over the Age of Five

Terra Bella, CA (March 3, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is thrilled to announce that U.S grown roasted pistachios meet the generally accepted definition of a “complete protein.” This means pistachios now join the ranks...

February 18, 2020

Jaybird VISTA True Wireless Headphones Now Meet Tough Military Standards

PARK CITY, Utah — February 18, 2020— Jaybird, the leader in sport headphones for runners and adventurers, announced today the launch of a special edition colorway for its Jaybird VISTA™ Totally Wireless Sport Headphones – Planetary Green. VISTA is Jaybird's first true wireless headphone that meets U.S. military MIL-STD 810G...

February 11, 2020

deboer wetsuits partners with Troi Agencies in South Africa

Stamford, CT, Release: February 11, 2020. deboer wetsuits is proud to have Troi Agencies as a retail partner in South Africa. We think there is a lot of opportunity in the South African market, and Troi Agencies makes a great partner to grow alongside. Marc Price, Director of Troi Agencies: “We distribute niche,...

February 4, 2020

Performance Tea adds triathlete Meaghan Praznik to their athlete team

Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, continues to strengthen its athlete team with the addition of amateur triathlete, Meaghan Praznik. “With the addition of Meaghan, we will be supporting one of the true up and coming female triathletes,” said Don...

January 14, 2020

SlayRx Sports Nutrition Launches SparkPlug, a Unique Caffeine and Electrolyte Workout Enhancer

Atlanta, Georgia, January 14, 2020   SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with a sweet, crackling surprise and is easy to take along on any kind of workout....

January 13, 2020

iTAB announce new partnership with international cross-country ski competition, Gatineau Loppet.

iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet- to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all ages and levels, come together on the trails of the enormous 36,000-hectare Gatineau Park in...

January 7, 2020

Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign

BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...

January 7, 2020

iKOR Expands Leadership Team Adding Tim Ams as Director of Sales

Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join Tim Hanafin to support the expanding CBD market, focusing on growing the iKOR brand name,...

January 7, 2020

NOCCO Signs Bodybuilder and Fitness Enthusiast Cassandra Martin as Brand Ambassador

LOS ANGELES (January 7, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its brand within the workout community. The new partnership marks another major step forward for NOCCO...

January 7, 2020

Perfecting the Pour Over. Stanley Introduces New Pour Over and Camp Mug Collection for Fall 2020

SEATTLE, WA (January 7, 2020) – There’s something about drinking coffee in the great outdoors that just makes it taste better. It’s not the overly-complicated drink order shouted into a drive-thru window, but rather a ritual that includes brewing the coffee over an open fire and enjoying it with the...

January 6, 2020

LEOMO Begins Selling Revolutionary TYPE-S Sports Computer that Harnesses the Power of Advanced Motion Analytics

See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports performance computer with advanced motion analysis capabilities. Launched with a successful Kickstarter campaign, TYPE-S will be...

October 25, 2019

PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection

LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect for women planning to split their time both inside and outside the gym. “Many of...

October 21, 2019

New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions

LOUISVILLE, Colo., (October 21, 2019) - PEARL iZUMi,  the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI  / Black product line to include an assortment of new pieces for cyclists planning to ride during the colder fall and winter seasons. Tailored to wrap the rider’s...

October 8, 2019

Liv Cycling Introduces New E-Bike Built for Women

NEWBURY PARK, Calif. (Oct. 8, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its on-road line. The Thrive E+ series blends the fast and light feeling of a road...

September 24, 2019

Runderwear to Launch New Running Bra Nov 1: Most Supportive, Widest Size Range Ever

Poole, England (September 20, 2019) — Runderwear – the award-winning UK brand that created the recent seamless running underwear boom – is adding a third running bra to its popular line, offering the widest size range and best support yet, in keeping with its core ethos of bringing more inclusiveness and diversity into...