nutrition
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March 13, 2024
Gourmet adventure meal company, Backpacker’s Pantry, announces new meals for Spring 2024
Boulder, Colo. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its...
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March 12, 2024
GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...
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March 11, 2024
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Mar. 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The...
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
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February 15, 2024
Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership
SACRAMENTO, Calif. (Feb. 15 , 2024)/OUTDOOR SPORTSWIRE/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl) offers...
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January 17, 2024
Skratch Labs and Darby Communications Mix Up The Perfect PR Partnership
January, 2024 - Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes and active people be better, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and digital marketing agency specializing in the outdoors, active lifestyle, and hunt/fish markets. Effective immediately, Darby...
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January 16, 2024
GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps
Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged two $1,000 scholarships to Alison Mariella Désir’s BIPOC-focused Running, Racing and Glacier Kayaking event in...
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January 15, 2024
King Oscar USA Launches All-New Salmon Product Line
San Diego, Calif. (January 15, 2024) /OUTDOOR SPORTSWIRE/ - King Oscar, the legendary Norwegian seafood producer, is proud to announce the launch of a new line of Skinless & Boneless Atlantic Salmon in Extra Virgin Olive Oil in the US. “As a premium brand, our all-new salmon lineup elevates the...
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December 12, 2023
Twisted Spoke | CBD HydroMix
/OUTDOOR SPORTSWIRE/ – What if there was a way to increase V02, lower blood lactate levels, make strenuous efforts feel more “fun,” and improve the efficiency of heavy breathing during exercise? A recent study monitored the effects of 300mg CBD on the performance of nine endurance athletes. In a double-blind...
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December 4, 2023
Tailwind Nutrition launches Chocolate Mint Recovery Mix benefiting Friends of CAIC
Durango, Colo. (Dec. 4, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Chocolate Mint Recovery Mix, a seasonal, limited edition flavor of Tailwind Recovery Mix that benefits Friends of the Colorado Avalanche Information Center (FoCAIC). Chocolate Mint Recovery Mix...
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November 27, 2023
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Nov. 27. 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder...
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November 2, 2023
Athletic Brewing Honors Heroes on Veterans Day with Ready Front IP
MILFORD, Conn. and SAN DIEGO (November 2, 2023) /OUTDOOR SPORTSWIRE/ - Athletic Brewing Company, the largest non-alcoholic brewery in America, today announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans. Now in its fourth year, 100% of profits from Ready Front will be donated to...
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November 1, 2023
Courtney Dauwalter’s Triple Crown Leads Tailwind Nutrition Athletes to an Exceptional 2023
Durango, Colo. (Nov. 1, 2023)/OUTDOOR SPORTSWIRE/ – Ultrarunner Courtney Dauwalter led Tailwind Nutrition athletes to an exceptional 2023 season by securing back-to-back-to-back victories at the Western States 100 Endurance Run, Hardrock 100, and Ultra Trail du Mont Blanc. The Colorado-based ultrarunner set course records at the former two events, a feat...
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October 26, 2023
Introducing Vitaloop: Revolutionizing Portable Water Filtration
/OUTDOOR SPORTSWIRE/ – Allow us to introduce you to a game-changer in portable water filtration: Vitaloop. The most precise incorporation of multistage filtration technology and automated system within a sleek and portable water bottle. It's the world’s first ultimate hydration experience, and we know you will love it! Picture this:...
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October 23, 2023
“Shār Organic Trail Mix with Plastic-Free Packaging Launches at Public Lands”
PITTSBURGH - October 23, 2023 /OUTDOOR SPORTSWIRE/ – Today, Shār is excited to announce the launch of their farm-to-table snack products in all Public Lands retail stores. Shār is an earth first brand that uses only organic ingredients sourced from small family farms and promotes sustainability through its unique plastic-free...
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September 25, 2023
Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel Benefiting Bigger than the Trail
Durango, Colo. (Sept. 25, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a...
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September 12, 2023
Backpacker’s Pantry Launches First-of-Its-Kind Build Your Own Emergency Meal Kits
Boulder, Colo. (Sept. 12, 2023)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or seven days, and choose the meals you want to have included in your own personalized...
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September 8, 2023
Camping Meals Brand Expands Homemade Options to Satisfy More Palettes
September 8, 2023 -- Pittsburgh, PA /OUTDOOR SPORTSWIRE/ – Tippins Foods, a Pittsburgh-based brand dedicated to crafting the next generation of camping meals, debuts its newest freeze-dried menu offerings, which include an Indian-inspired meal and single-serving portions of its main courses. The Yellow Curry with Lamb Out-Pak and the Camp Camp...
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August 17, 2023
GU Teams Up with Axiom Space to Fuel Astronauts
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to announce a new partnership with Axiom Space, developer of the next-generation spacesuit that may be used in support of future space exploration missions in low-Earth orbit (LEO) and on the Moon. Together, GU and Axiom Space are working to develop an...
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July 19, 2023
INFINIT Nutrition Introduces :PREMIUM Fructose Fuel
Cincinnati, Ohio, July 19, 2023 /OUTDOOR SPORTSWIRE/ – INFINIT Nutrition, the leader in personalized sports nutrition, announced the launch of a new product line to the US market. :PREMIUM Fructose Fuel is an ultra high carbohydrate sports drink mix scientifically formulated for endurance athletes who are looking to go harder for longer. “Fueling...
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July 13, 2023
Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series
Brighton Resort, UT, July 2023 /OUTDOOR SPORTSWIRE/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and mental...
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June 27, 2023
Skratch Labs Introduces Crispy Rice Cake Variety Pack Featuring Tasty New Flavor: Salted Maple + Mallow
6/27/2023 | Boulder, CO /OUTDOOR SPORTSWIRE/ - Skratch Labs, a leading provider of innovative sports nutrition products, is thrilled to announce the release of the Crispy Rice Cake Sport Fuel Variety Packs, now complete with a recently released flavor: Salted Maple + Mallow. Designed with the athlete in mind, this...
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June 26, 2023
Tailwind Nutrition Athlete Courtney Dauwalter Smashes Record, Wins Western States 100 Fueled by Her Own Dauwaltermelon Endurance Fuel Flavor
DURANGO, Colo. (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athletes had a weekend that will go down in history at the Western States 100 with Courtney Dauwalter dominating the race, setting an impressively fast course record with a time of 15:29:33 on Saturday. Other Tailwind athletes had amazing performances this weekend with...
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June 7, 2023
Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel
Durango, Colo. /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This new and refreshing flavor is a light and playful ode to the simplicity of those...