April 4, 2022

Recovery Has Never Tasted Better With New Honey Stinger Nut + Seed Bar™

STEAMBOAT SPRINGS, Colo. (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Most athletes are too familiar with eating dense, tasteless, hard-to-digest protein bars as part of their post-exercise recovery. With its new Nut + Seed Bar™, Honey Stinger is on a mission to make recovery both tastier and more effective. The first-of-its-kind Honey Stinger...

February 24, 2022

Shār Impossibly Good Trail Mix Wins 2022 Good Food Award

/OUTDOOR SPORTSWIRE/ - The Good Food Foundation announced in January that shār’s impossibly good trail mix is a 2022 Good Food Award winner. The Good Food Awards are unique in that winners must show not only exceptional taste but also a strong commitment to environmental, social, and business ethics. Executive Director Sarah...

January 27, 2022

Floyd’s of Leadville Launches NEW SportsCreams

Leadville, CO /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader,  Floyd’s of Leadville is expanding its lineup of topical creams with new SportsCreams, including full spectrum, and warming and cooling isolate options. Perfect for soothing sore muscles post-workout, or for keeping your skin and body feeling healthy throughout the day, SportsCream...

January 25, 2022

Ascent Protein Donates $16,000 to Christian McCaffrey’s Foundation, 22 and Troops

DENVER, COLORADO - January 25, 2022 /OUTDOOR SPORTSWIRE/ - This week, Ascent Protein announced a $16,000 donation to 22 and Troops, a non-profit service organization that focuses on helping U.S. active-duty military members, veterans and their families focus on overcoming trauma and PTSD. The donation is a result of a...

January 20, 2022

Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes

BUFFALO, N.Y. (Jan. 20, 2021) /OUTDOOR SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...

January 19, 2022

Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply

STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension of Honey Stinger’s current athlete ambassador community, The Hive. So far, over 100 diverse college...

January 13, 2022

Floyd’s of Leadville Introduces Immunity Tincture

Leadville, CO - /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader, Floyd's of Leadville is expanding its line with the new Immunity CBD Tincture that infuses the wellness properties of CBD and trusted, natural herbs, extracts, and vitamins. Immunity CBD Tincture Oil contains THC-free CBD blends that delivers wellness into your...

December 3, 2021

Honey Stinger CEO Steps Down

STEAMBOAT SPRINGS, CO, December 03, 2021 /OUTDOOR SPORTSWIRE/ - Honey Stinger, alongside its equity partner, Factory-LLC announces CEO Mike Keown will step down from his post at the end of the year for personal reasons. “After thoughtful consideration with my wife, and in discussions with the Factory and the Board,...

November 9, 2021

Ascent Protein’s Recovery Water Gains Nationwide Distribution at Sheetz Convenience Stores

DENVER, COLORADO - November 9, 2021 /OUTDOOR SPORTSWIRE/ - Ascent, one of America’s fastest growing sports nutrition brands, announces national distribution of its protein beverage, Recovery Water, at Sheetz Convenience Stores. Starting November 2, 2021, Ascent’s Recovery Water will be available at more than 400 Sheetz locations nationwide. Sheetz will...

October 15, 2021

Tailwind Nutrition unveils brand refresh & new matcha flavor

DURANGO, Colo. [Oct. 15, 2021] /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the complete nutrition provider to athletes, has undergone a brand refresh, complete with a new logo, new packaging and a new website. Along with the fresh, sophisticated look on the same fuel and recovery products, Tailwind is simultaneously introducing its...