PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 27, 2025
Tifosi Optics Welcomes Endurance Athlete Hillary Allen to Influencer Program
Watkinsville, GA (January 27, 2024) /OUTDOOR SPORTSWIRE/ — Tifosi Optics, a leading sport and lifestyle sunglasses brand, is excited to announce its partnership with Hillary Allen, an elite ultrarunner, running coach, and gravel cyclist. Hillary joins Tifosi’s Influencer team to inspire and connect with endurance athletes by sharing her remarkable...
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January 24, 2025
Missed The Boat For Etape Loch Ness 2025 Tickets? Saddle up For Charity With Macmillan Cancer Support
January 2025 /OUTDOOR SPORTSWIRE/ - Cycling enthusiasts hoping to secure a place in the 2025 Etape Loch Ness will now need to act with purpose as all general entry places for Scotland’s largest closed-road cycle sportive have officially sold out. However, there’s still an opportunity to take part while making...
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January 24, 2025
Cision Selects Remedy PR’s Bill Byrne For 2025 PR Trends Webinar Panel
San Diego, Calif. /OUTDOOR SPORTSWIRE/ - Cision, the global media intelligence leader and parent company of PR Newswire and Brandwatch, has invited Remedy Public Relations' managing director, Bill Byrne, to join its exclusive “PR Trends 2025: Building Strategies That Drive Results” webinar panel. Byrne is one of the four experts...
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January 23, 2025
Craft Sportswear Welcomes New Trail Athletes to Its Elite Run Team
BORÅS, Sweden – January 23, 2025 /OUTDOOR SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome nine outstanding athletes to its Elite Run Team. The new team members bring unparalleled talent, drive, and passion...
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January 23, 2025
KUIU Launches Third-Generation PRO G3 Bino Harness
Dixon, CA (January 23rd, 2025) /OUTDOOR SPORTSWRE/ - KUIU, the leading manufacturer of high-performance hunting apparel and gear, proudly introduces the PRO G3 Bino Harness, the latest evolution in its bino harness line. Building on years of innovation, the PRO G3 integrates a new patent-pending Rail-Lock accessory connection system, a quiet...
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January 23, 2025
Wild Rye Launches Rebrand to Reinforce Brand’s Direction
Sun Valley, ID (Jan. 23, 2025) /OUTDOOR SPORTSWIRE/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a fresh rebrand, featuring a bold new logo that celebrates the strength and duality of women....
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January 23, 2025
Outdoor Sportsman Group Reveals “WILDFOWL: Inside the Blind” New Digital Video Series
DENVER (January 23, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Sportsman Group (OSG) is excited to unveil a dynamic digital video series for waterfowl enthusiasts, WILDFOWL: Inside the Blind. Presented by FIOCCHI, this captivating series is available exclusively through OSG’s digital platforms. It promises to deliver a perfect blend of thrilling storytelling, expert...
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January 23, 2025
United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing
FOUNTAIN VALLEY, Calif., Jan. 23, 2025 /OUTDOOR SPORTSWIRE/ - United Sports Brands is pleased to announce the appointment of Kyle Schlegel as Senior Vice President of Marketing. Kyle most recently served as the VP of Marketing & DTC of Weber, LLC, and has also held senior marketing leadership roles at...
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January 22, 2025
Jogology adds new Northeast sales representative
WAKE FOREST, N.C. (January 22, 2025) /OUTDOOR SPORTSWIRE/ — Jogology®, the performance running sock brand dedicated to the Run Specialty community, announces the hire of Cole Crosby to handle growing sales efforts in the Northeast. Crosby joins Jogology with an impressive running pedigree and more than a decade of experience...
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January 22, 2025
Switchback Spring opens attendee registration
PORTLAND, Maine (January 22, 2025) /OUTDOOR SPORTSWIRE/ – Switchback Spring, the education and business gathering for the outdoor industry community, has opened attendee registration for the event taking place June 16-18, 2025, in Nashville, TN. Registration is open to retailers, media, and outdoor industry professionals. To register and secure housing...
