PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 21, 2025
Huk Casts Wider Net with Obviouslee to Drive Growth Among Lifestyle Audiences
CHARLESTON, S.C. (January 21st, 2025) /OUTDOOR SPORTSWIRE/ – Obviouslee, a full-service, strategic marketing agency, and Certified B Corporation, announced today that it has been selected by Huk as its media relations agency of record to amplify national brand awareness - expanding Huk’s leadership within the fishing industry to broader outdoor...
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January 21, 2025
Klean Kanteen and Mossy Oak Collaborate on Sustainable Drinkware
WEST POINT, MS (January 21, 2025) /OUTDOOR SPORTSWIRE/ – Klean Kanteen, a pioneer in creating reusable food and beverage containers with over two decades of sustainable innovation, and Mossy Oak, a leading outdoor lifestyle brand deeply committed to conservation, are thrilled to announce a collaboration aimed at promoting environmental stewardship...
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January 21, 2025
Black Diamond Equipment Partners with Rainier Mountaineering, Inc. (RMI) Expeditions for Field Testing and Product Innovation
SALT LAKE CITY – January 21, 2025 /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and gear, has partnered with the premier mountain guiding service Rainier Mountaineering Inc. (RMI) Expeditions, one of the largest guides services in the US with over 70...
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January 21, 2025
Moultrie Showcases Industry-Leading Connected Hunting Ecosystem at SHOT Show 2025
BIRMINGHAM, Ala. (January 20, 2024) /OUTDOOR SPORTSWIRE/ — Moultrie, the undisputed leader in connected hunting technology, invites SHOT Show attendees to experience the future of hunting technology and property management at Booth #80615. As the dominant force in the connected outdoor market, Moultrie stands alone in delivering a truly integrated...
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January 21, 2025
Introducing the “IT’S A VUARNET DAY” Campaign and the Fall Winter 2024 – 2025 Collection
January 21, 2025 /OUTDOOR SPORTSWIRE/ - Vuarnet, the legendary French eyewear brand, is proud to unveil the new “IT’S A VUARNET DAY” brand relaunch campaign for Fall Winter 2024 - 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates...
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January 21, 2025
Wildflower Experience Expands Legacy with New Sponsors and Charities for 2025
Monterey, CA – (January 21, 2025) /OUTDOOR SPORTSWIRE/ – The 2025 Wildflower Experience is set to deliver an unforgettable weekend of endurance sports and festival celebrations while unveiling an exciting new lineup of sponsors and charity partners. Taking place May 2-4, 2025, at Lake San Antonio, this 36th annual event...
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January 21, 2025
Under Armour and BlacktipH Announce New Partnership
/OUTDOOR SPORTSWIRE/ - Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development. This collaboration brings together Under Armour’s innovative product engine and athlete roster with the unparalleled experience, reach, and influence of BlacktipH in...
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January 21, 2025
Elevate Your Exploration with Danner X Brandblack
Portland, Ore. /OUTDOOR SPORTSWIRE/ - Brandblack and Danner have joined forces to deliver a fresh spin on the fan-favorite Mountain Light silhouette that sets a new standard of design excellence. The L.A.-based performance footwear company's attention to detail and commitment to innovation perfectly complement Danner’s unmistakable craftsmanship in a limited-edition...
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January 19, 2025
Explore The New Performance Heritage Apparel Collection from Danner
Portland, Ore./OUTDOOR SPORTSWIRE/ - Deeply rooted in the PNW, Danner’s new Performance Heritage Collection blends tradition and classic Danner styling with modern materials and functionality to create adventure-ready apparel that’s as dependable as it is timeless. Built to be casual yet capable, Performance Heritage is ultra versatile with hidden performance...
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January 17, 2025
PHANTOM Glide Partners with Top Resorts and Distinguished Brands
SALT LAKE CITY (Jan. 17, 2025) /OUTDOOR SPORTSWIRE/ — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, is partnering with a number of high-profile resorts and brands in the ski industry in 2025 to enhance the experience of skiers and snowboarders while also reducing their environmental impacts....
