PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 12, 2025
Soča Launches Refined Yet Technical Apparel for Women Passionate about Fly Fishing and the Outdoors
DALLAS, TX (November 12, 2025) /OUTDOOR SPORTSWIRE/ - Soča, a newly launched women’s fly-fishing apparel brand, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor apparel. Founded by four women and born from a shared love of fly fishing, Soča has debuted its inaugural...
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November 12, 2025
Zeal Optics Kicks Off its 10th Annual “Buy A Zeal, Plant A Tree” Initiative for the Holiday Season
Boulder, CO (November 12, 2025) /OUTDOOR SPORTSWIRE/ — Zeal Optics is bringing purpose to holiday shopping with the return of its annual “Buy A Zeal, Plant A Tree” initiative. From November 16 through December 31, Zeal will donate a portion of every sunglass sold to its tree-planting partners across the United States,...
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November 12, 2025
Outdoor Media Summit Heads to Asheville in 2026, Aiming for 400 Attendees and Expanded Executive Track
ASHEVILLE, N.C. (November 12, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor Media Summit (OMS) announced that its 2026 conference will take place Monday through Wednesday, Sept. 28-30, at the Crowne Plaza Resort in Asheville, North Carolina. The decision to bring the outdoor industry's largest media gathering to Asheville represents a deliberate show...
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November 11, 2025
Strafe Outerwear joins the global RECCO network with eight new ski garments
STOCKHOLM, Sweden/OUTDOOR SPORTSWIRE/ - RECCO, global manufacturer of advanced rescue technology that enables faster outdoor searches, announces a brand partnership with Strafe Outerwear. Strafe becomes the latest brand to integrate RECCO reflectors into its gear, joining a family of 150+ brand partners. Founded by athletes in the heart of Aspen, Colo.,...
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November 11, 2025
AC Milan kicks off ski and winter season with Rossignol through a special capsule collection
Milan, Italy (November 11, 2025) /OUTDOOR SPORTSWIRE/ – Rooted in the elegance and creative energy of Milan, AC Milan continues to expand its world beyond the pitch through collaborations that merge sport and culture. This winter season, the Rossoneri join forces with Rossignol to present a capsule collection that brings...
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November 11, 2025
SCUBAPRO Introduces the Hydros Pro 2 BCD
EL CAJON, CA – November 11, 2025 /OUTDOOR SPORTSWIRE/ - SCUBAPRO, a long trusted name in high-performance dive equipment, proudly unveils the, the highly anticipated evolution of its award-winning Hydros Pro BCD. Engineered for divers who demand peak performance, the Hydros Pro 2 combines comfort, durability, and modular customization across dive...
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November 11, 2025
Finetrack Introduces the Thinnest UL Mid Shell and Finepolygon Insulation Jacket
Kobe, Japan (November 11, 2025) /OUTDOOR SPORTSWIRE/ – Finetrack announces its 2025–26 Fall/Winter Collection, introducing three new technical layers for alpine climbers, backcountry skiers, hikers, and trail runners. Each piece continues Finetrack’s pursuit to solve sweat management and body temperature control through integrated layering system. MU-WRAP® Mid Shell An ultralight...
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November 11, 2025
Outdoor Sports Marketing Expands Award-Winning Team
November 11, 2025 /OUTDOOR SPORTSWIRE/ - Outdoor Sports Marketing (OSM) looks ahead to 2026 and beyond, remaining steadfast in our commitment to innovation, growth, and meaningful partnerships. Building on a legacy of excellence across 18 states and 3 regions, we are poised for our strongest chapter yet. With great excitement, we...
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November 11, 2025
Why Kingbull’s All-Terrain E-bikes Stand Out This Black Friday
November 11, 2025 /OUTDOOR SPORTSWIRE/ - Kingbull’s highly anticipated Black Friday deals are finally here—and they’re bigger than ever. From November 5 to December 5, 2025, riders can enjoy up to $900 off across Kingbull’s lineup of rugged, high-performance electric bikes. Each Kingbull model is built for adventure and daily comfort...
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November 10, 2025
Nordica Partners With Ski/Outdoor Firm Meteorite PR
BOULDER, CO (November 10, 2025) /OUTDOOR SPORTSWIRE/ - Nordica, one of the world’s leading ski equipment producers and developers of some of the most trusted skis and boots on the market, announced today that it has named Colorado-based Meteorite PR as its public relations firm of record for North America...
