PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
January 13, 2026
Salomon Unveils All-New S/PRO ALPHA C BOA® Ski Boots
Ogden, UT (January, 13, 2026) /OUTDOOR SPORTSWIRE/ – Salomon, the global leader in alpine innovation, announces the launch of its 2026/27 S/PRO ALPHA C BOA® Ski Boots. Introducing a completely reinvented ankle wrap and energy transmission system, this 98mm-last boot raises the bar for modern ski boot design delivering next-level...
-
January 12, 2026
PACKFIRE Launches ClearBurn™ Firewood: A Cleaner, Hotter, Longer-Lasting Alternative to Traditional Firewood
January 12, 2026 (OUTDOOR SPORTSWIRE/ - PACKFIRE, the brand behind the fold-flat, portable smokeless fire pit, announced the launch of ClearBurn™ Firewood. A new line of compressed hardwood fire bricks designed to make outdoor fires easier, cleaner, and more consistent than traditional split logs. Made from 100% American hardwood and...
-
January 12, 2026
Jimmy John Talks Sandwich-Making and Passion for Hunting on “The Michael Waddell Podcast”
DENVER /OUTDOOR SPORTSWIRE/ - Jimmy John Liautaud, the founder of the iconic sandwich chain Jimmy John’s, joins his good friend and hunting buddy Michael Waddell on the latest episode of The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Folds of Honor, Cigars International, The Texas Trophy...
-
January 12, 2026
Lean Back & Stream: MyOutdoorTV’s Bass Channel featuring MLF and HuntStream Now Available on Amazon, Roku, and YouTube Channels
DENVER /OUTDOOR SPORTSWIRE/ - MyOutdoorTV has what diehard hunters and bass anglers want – HuntStream and the Bass Channel featuring Major League Fishing – two absolutely dialed-in, live scheduled streaming channels, and now this programming is made universally available to MyOutdoorTV’s paid subs thanks to massively expanded distribution on Amazon (in...
-
January 12, 2026
Darby Communications Partners with Theodore Roosevelt Conservation Partnership to Elevate Menhaden Conservation Efforts
Asheville, NC (January 12, 2026) /OUTDOOR SPORTSWIRE/—Darby Communications, a leading public relations agency specializing in working with organizations in the fishing, hunting, outdoor, and endurance industries, is proud to announce a new partnership with the Theodore Roosevelt Conservation Partnership (TRCP). Through this collaboration, Darby Communications will support TRCP’s communication efforts...
-
January 12, 2026
Enjoy Nonstop Fishing Adventure during “Reel Coast Thursdays” on World Fishing Network
DENVER /OUTDOOR SPORTSWIRE/ - Celebrate the challenge and excitement of coastal fishing adventures on World Fishing Network every Thursday night during “Reel Coast Thursdays,” a promo lineup starting at 6 p.m. ET that spotlights a colorful variety of fishing pursuits and destinations shared by expert anglers who love sharing their fishing...
-
January 9, 2026
PACKFIRE Announces Popfly Partnership
January 9, 2026 /OUTDOOR SPORTSWIRE/ — PACKFIRE, the portable fire pit brand built for adventure, announced a new partnership with Popfly, the creator marketing platform helping outdoor brands connect with trusted creators and streamline collaboration. With Popfly’s technology, PACKFIRE is building an expanded influencer and ambassador program designed to deepen...
-
January 9, 2026
Test Your Limits with “Survival Saturdays” GAME & FISH TV This January – The Ultimate Destination for Outdoor Adventure
DENVER (January 9, 2026) /OUTDOOR SPORTSWIRE/ – The ultimate test of grit and resilience is happening now on “Survival Saturdays” on GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group. Every Saturday in January, settle in for three hours of streaming...
-
January 8, 2026
VALLON announces plastic cleanup partnership with CleanHub
Amsterdam (January 8, 2026 /OUTDOOR SPORTSWIRE/ - VALLON, the outdoor eyewear brand, has announced a new partnership with CleanHub to continue its plastic cleanup commitment - pledging 1 kilogram of plastic waste is collected and recycled for every pair of eyewear sold. Rooted in their connection to the outdoors, the...
-
January 8, 2026
Outdoor Research Introduces New Athlete Glove Team
Seattle, WA (January 8, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Research, the Seattle-based outdoor brand known for its field-tested gear and apparel, announces its Athlete Glove Team—a collective of elite ski and snowboard athletes who trust OR gloves and mitts across competition, filming, freeride, and backcountry environments. Their consistent use throughout...
