PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
January 17, 2024
JAM Collective’s Growth Continues with New Hires in Public Relations and Operations
San Francisco, CA – January 17, 2024 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, affiliate marketing, and strategic partnerships, is pleased to announce it has hired three new team members. As the agency enters its 24th year of business and welcomes new talent,...
-
January 17, 2024
HDry Selects Backbone as PR Agency of Record
BUSTO ARSIZIO, ITALY (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, has partnered with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for HDry, supporting the brand’s growing number of partnerships with the world’s best footwear and apparel brands. “We have...
-
January 17, 2024
Backpacker’s Pantry donates over $112,000 during the 2023 calendar year; diverts over 100,000 pounds of hard-to-recycle materials from landfills
BOULDER, Colo. (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its annual donations for the 2023 calendar year. Over the past year, Backpacker’s Pantry donated a combined total of over $112,000 to 11 organizations. Additionally, in partnership with Eco-Cycle, they have diverted over 100,000...
-
January 17, 2024
The Conservation Alliance Welcomes Peak Design as its Newest Pinnacle Member
January 17, 2024/OUTDOOR SPORTSWIRE/ – Peak Design is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 annual commitment to the organization. Peak Design is a design company setting the standard for offsetting environmental impact, employee benefits, fair pay, and safe working conditions. Peak Design’s (PD) incredible contribution helps...
-
January 17, 2024
Skratch Labs and Darby Communications Mix Up The Perfect PR Partnership
January, 2024 - Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes and active people be better, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and digital marketing agency specializing in the outdoors, active lifestyle, and hunt/fish markets. Effective immediately, Darby...
-
January 17, 2024
Gravel Bike Insurance? Belgian Waffle Ride picks the best Bike Insurance!
January 17, 2024 / San Diego, CA /OUTDOOR SPORTSWIRE/ – Monuments of Cycling, the iconic Belgian Waffle Ride (BWR) producer, is thrilled to announce its partnership with BikeInsure. This partnership with BikeInsure in the United States emphasizes protecting gravel bicycles through a separate bike insurance policy. We highly recommend BWR participants sign...
-
January 17, 2024
La Sportiva Opens First Premium Retail Location in United States
BOULDER, Colo. (Jan 16, 2024) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world's finest mountain gear, today announced the opening of its first premium retail store in the United States. The new store is located at 2100 Broadway, which is the crossroads of Spruce and Broadway Streets in Boulder,...
-
January 16, 2024
LIVSN Designs Welcomes New Product Manager and Head of Sustainability
BENTONVILLE, Ark. - January 16, 2024 /OUTDOOR SPORTSWIRE/ - LIVSN Designs, an outdoor apparel company that believes what we own should be purposeful and in service of what we do, today announces that Abby Hollis has joined the company as Product Manager and Head of Sustainability. In the newly created...
-
January 16, 2024
Deckers X Lab Releases New MAX 40 SPSK: The Ultimate Winter Warrior Boot
GOLETA, Calif. - January 16, 2024/OUTDOOR SPORTSWIRE/ – With the colder months still ahead, Deckers X Lab today launches the MAX 40 SPSK. Blending the comfort and style of street sneakers with the coziness of a slipper and the performance feel of an athletic shoe, the MAX 40 SPSK (sheepskin) emerges...
-
January 16, 2024
Mountain Gazette Adds Writer Kyle Frost as Contributor, Bringing His Exclusive Weekly Newsletter Series “Here & There” Under Mountain Gazette Publishing
NORTH LAKE TAHOE, CA ( Jan. 16, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Gazette, the independent outdoor culture magazine that has been publishing long-form features and stunning imagery from mountain towns since 1966, is pleased to announce the addition of Kyle Frost to its talented team of contributors and writers. Kyle will bring his...
-
January 16, 2024
Salomon U.S. Golden Trail National Series Unveils 2024 Calendar, Introducing Two New Races
Ogden, UTAH (Jan. 16, 2024)/OUTDOOR SPORTSWIRE/ – Salomon is pleased to share the addition of the Wy’East Trailfest and Headlands 28k to the 2024 U.S. Golden Trail National Series (GTNS) race schedule. The 2024 calendar will feature five races across the U.S., including two Golden Trail World Series stops at the Headlands...
-
January 16, 2024
Fischer Announces The New Curv Collection
DEFINE YOUR LINE. /OUTDOOR SPORTSWIRE/ – The Curv series expands with four new skis that take versatility on the slopes to the next level. The new Curv GT 85, 80, and 76 skis with E-Triple radius are dynamic, adaptable, and ideal for a wide range of piste styles from turn...
-
January 16, 2024
GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps
Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged two $1,000 scholarships to Alison Mariella Désir’s BIPOC-focused Running, Racing and Glacier Kayaking event in...
-
January 16, 2024
eVent Fabrics Names Yang as New Product Manager
LEAWOOD, Kan. (January 16, 2023) /OUTDOOR SPORTSWIRE/ - eVent Fabrics, makers of high performing waterproof breathable textiles since 1999, has named Evelyn Yang as the company’s product manager. Evelyn will focus on enhancing eVent’s product strategy, new product introductions, product life cycle, pricing and customer support. eVent has taken a...
-
January 16, 2024
Jones becomes the first in the industry to offer Fair Trade™ certified️ snowboards and splitboards
Truckee, California (January 16th 2023) /OUTDOOR SPORTSWIRE/ - Snowboard, winter apparel, and backcountry gear brand Jones Snowboards is proud to announce that their 2024/2025 snowboards and splitboards will be Fair Trade Certified™. Jones is the first ski or snowboard hardgoods brand to have their boards certified by the non-profit organization Fair...
-
January 16, 2024
From Trails to Trends: The Eco-Friendly Mission of Wander Trails
/OUTDOOR SPORTSWIRE/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...
-
January 15, 2024
King Oscar USA Launches All-New Salmon Product Line
San Diego, Calif. (January 15, 2024) /OUTDOOR SPORTSWIRE/ - King Oscar, the legendary Norwegian seafood producer, is proud to announce the launch of a new line of Skinless & Boneless Atlantic Salmon in Extra Virgin Olive Oil in the US. “As a premium brand, our all-new salmon lineup elevates the...
-
January 15, 2024
Super Pacific Introduces Cloud Cap™ Integrated Pop-Top & Gear Mounting Platform for Van Explorers
PORTLAND, Ore. - January 15, 2024 /OUTDOOR SPORTSWIRE/ – Super Pacific, a leading manufacturer of premium lightweight truck campers and accessories today introduces its Cloud Cap™, a rugged, low-profile pop-top tent and modular gear mounting platform, engineered to seamlessly integrate into adventure van builds without compromise. Super Pacific’s first offering in...
-
January 15, 2024
MOTV Offers The Most Major League Fishing Programming
DENVER (January 15, 2024) /OUTDOOR SPORTSWIRE/ - MyOutdoorTV, the premier streaming platform for outdoor enthusiasts, proudly boasts the distinction of housing the most extensive collection of Major League Fishing content. With an expansive library of thrilling fishing shows, MyOutdoorTV offers unparalleled access to the action-packed world of Major League Fishing, from...
-
January 15, 2024
Orange Seal Seals the Deal with Epic Rides
(TUCSON, ARIZ.) /OUTDOOR SPORTSWIRE/ - Orange Seal and Epic Rides are excited to announce a multi-year partnership, designating Orange Seal as the Official Tire Sealant Sponsor of Epic Rides' world-class mountain biking events. As a leading name in the sealant industry, Orange Seal has been a prominent presence in mountain...
-
January 12, 2024
Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail
Boulder, Colo. (January 12, 2024)/OUTDOOR SPORTSWIRE/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive experience...
-
January 12, 2024
DYNAFIT Introduces Its Most Advanced Touring Binding Ever
/OUTDOOR SPORTSWIRE/ – DYNAFIT is proud to release its most advanced ski touring binding ever. For the first time, all the expertise of the DYNAFIT development think tank comes together in one binding: the Ridge, which sets a new standard for the pin bindings with its ease of handling and...
-
January 12, 2024
MyOutdoorTV Resolutions: Starting with Nearly 20 Epic New Shows to Stream NOW
DENVER (Janaury 12, 2024) /OUTDOOR SPORTSWIRE/ - MyOutdoorTV is dropping another exciting lineup of new shows at MyOutdoorTV.com. Nearly 20 seasons are premiering now for viewers to watch the world's most extensive, popular, and exclusive collection of outdoor lifestyle programming. MOTV is Outdoor Sportsman Group’s No. 1 global subscription streaming...
-
January 11, 2024
Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real...
-
January 11, 2024
Moultrie Mobile Builds on Its Innovative Heritage to Announce New Products for 2024
BIRMINGHAM, Ala. (Jan. 11, 2024)/OUTDOOR SPORTSWIRE/ – Moultrie Mobile, a leader in cellular trail cameras and all-in- one remote monitoring systems, today announced it is expanding its lineup of industry-leading cellular scouting solutions with new products for 2024. The new products include the next generation of the successful EDGE Series cellular trail...