PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 5, 2023
Trail-Ready, Cushion-Packed: Introducing La Sportiva’s New XFlow Trail Running Technology
BOULDER, CO (JUL 05, 2023)/OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new trail running and hiking line for spring 2024. The centerpieces of this line are the new Levante and Prodigio trail running models, which utilize a new supercritical foam from...
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July 5, 2023
Chums Releases Final Installment in 40th Anniversary Collection
Salt Lake City, UT (July 5, 2023)/OUTDOOR SPORTSWIRE/ - The final installment in Chums' 40th Anniversary Collection is now available exclusively at chums.com. The independent leader in sunglass retainers and protective accessories for life outdoors, the Chums product line provides comprehensive insurance against having essentials, such as sunglasses, phones, hats,...
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July 1, 2023
Big Agnes Launches Canadian Website
Steamboat Springs, Colorado (July 1, 2023)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is excited to announce the launch of its new website dedicated exclusively to serving Canada's active community of outdoor enthusiasts. This strategic move reflects the brand's commitment to providing high-quality camping and backpacking gear to Canadian adventurers...
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June 30, 2023
Champion U.S. Vibram Athlete Summits Denali
“Her Denali Speed Project” focused on empowering women in mountain sports /OUTDOOR SPORTSWIRE/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT but...
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June 30, 2023
Revolutionize the Cycling Experience with Gazelle’s Summer Sale
SANTA CRUZ, CA /OUTDOOR SPORTSWIRE/ – Gazelle Bikes, the renowned leader in the ebike industry, is thrilled to announce their Summer Sale from July 1 through August 31, with discounts ranging 12% to 22% off original MSRP. The limited-time offer allows consumers to experience the pinnacle of quality, comfort, and convenience...
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June 30, 2023
Solo Stove Partners with Public Lands to Create In-Store Customer Experience
Grapevine, TX (June 30, 2023) /OUTDOOR SPORTSWIRE/ - Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, is excited to announce a permanent in-store experience at the Public Lands store in Polaris, Ohio. Public Lands, the outdoor specialty stores owned by DICK’S Sporting Goods,...
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June 30, 2023
Outside Interactive Inc. Expands Availability on Fire TV Channels
Boulder, Co. – June 30, 2023 /OUTDOOR SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today became available on Fire TV Channels, following the launch of the Outside free ad-supported (FAST) Channel on Amazon Freevee earlier this year. The Outside FAST Channel provides...
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June 29, 2023
Sustainability, Technology, Inclusivity drive Spring 2024 Outdoor Research apparel, gear collection
SEATTLE (June 29, 2023) /OUTDOOR SPORTSWIRE/ - Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, this month unveiled its new collection for Spring 2024, showcasing a line created with sustainability, technology and inclusivity as its driving forces. Among its many initiatives, OR takes square aim at transitioning its...
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June 29, 2023
Wildfire report by Outdoor Alliance educates, calls for support to help prevent catastrophic fires
Washington, D.C. (June 29, 2023) /OUTDOOR SPORTSWIRE/ - In the past five years there has been a marked increase in wildfires, which have affected 23,750 miles of trails around the U.S — equal to walking coast-to-coast 10 times and therefore, impacting outdoor recreation hugely. In the last two years alone,...
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June 29, 2023
Snow Peak Unveils Sustainable Packaging Redesign
Portland, OR - June 29, 2023 /OUTDOOR SPORTSWIRE/ - Snow Peak, the Japanese camping brand, announces that as a part of its Corporate Social Responsibility activities, it is supporting several new sustainably-focused projects, including a comprehensive overhaul of its product packaging. The redesign of product packaging is aimed at making...
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June 29, 2023
Melanated Cares Foundation to Host 2023 Annual Camping Retreat Powered by Winnebago Industries
ATLANTA, June 29, 2023 -- The Melanated Cares Foundation, a nonprofit created to encourage people of color to embrace the outdoors, is pleased to announce that this year’s annual event, Melanated Campout, will be powered by Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor lifestyle products, which has officially...
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June 29, 2023
BOTE Expands Gator Proof Cooler Line with New KULA 10
/OUTDOOR SPORTSWIRE/ – BOTE, the leading innovator in water lifestyle products, today announces the newest addition to their hardshell cooler line - the KULA 10. Boasting an impressive capacity of 10 gallons, the KULA 10 sets a new standard for size and functionality. Expanding the KULA series, the KULA 10 joins...
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June 29, 2023
Krimson Klover Reveals 2024 Spring and Summer Collection
Boulder, Colo. (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer collection. With new hike, bike, pickleball, swimwear and leisure styles, Krimson Klover is outfitting women...
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June 29, 2023
Jimmy Hopper Joins Kahtoola as Director of Marketing, Brand Development and Communications
Flagstaff, Ariz. (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, is proud to announce Jimmy Hopper as Director of Marketing, Brand Development and Communications, effective immediately. With over two decades of outdoor and footwear industry experience, Hopper plans to connect Kahtoola's vision and purpose with the...
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June 29, 2023
MEC tied for Top Place as Canada’s Most Trusted Brand
Vancouver BC, June, 2023 /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC) is proud to announce its recognition as Canada’s most trusted brand (tied with COSTCO). This accolade, bestowed by The Gustavson Brand Trust Index, reflects the company’s long-term commitment to fostering trust by delivering exceptional customer experiences, and offering unparalleled value on...
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June 29, 2023
Völkl US skiers look to ride success into 23/24 World Cup and Nor-Am Seasons
Lebanon, NH (June, 2023)/OUTDOOR SPORTSWIRE/ – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had successful seasons and eye new goals for the coming season. “With these 4 talented men...
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June 29, 2023
Meindl USA Steps Forward with Backbone as PR Agency of Record
SIDNEY, Neb. /OUTDOOR SPORTSWIRE/ - Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record. Founded in 2019 by experienced professionals in the footwear and outdoor industry, Meindl USA was born from a passion to make Meindl’s...
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June 29, 2023
Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses
Irvine, Calif (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...
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June 29, 2023
Aleck and SMITH Announce Strategic Partnership to Integrate Crash Sensor Technology into Bike Helmets for 2024
South Lake Tahoe, CA (June. 29, 2022) /OUTDOOR SPORTSWIRE/ – Aleck® – the industry-leading maker of wireless helmet audio systems for outdoor sports – and SMITH – the global market leader in snow goggles and helmets, and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – announce a strategic...
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June 28, 2023
Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch
MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ - KOROYD® - a global leader in advanced impact protection technology - is excited to announce substantial strategic growth developments across the company, including relocation to an expanded headquarters, new hires across all business sectors, complete relaunch of brand identity and messaging,...
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June 28, 2023
SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...
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June 28, 2023
686 Finds Perfect Fit with Backbone as Agency of Record
LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ - 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is...
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June 28, 2023
Five Sweet Protection Bike Helmets Among Safest in Renowned Virginia Tech Helmet Ratings
BOULDER, CO - June, 2023/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that five of its acclaimed bike helmet models have been named among the safest helmets on the market, currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. The new Falconer...
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June 28, 2023
Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker Nouria Newman
June 28, 2023– Asheville, NC /OUTDOOR SPORTSWIRE/ – Astral is proud to introduce a limited edition GreenJacket Rescue PFD in collaboration with world-renowned athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design features abstract illustrations by California-based surfer, painter, muralist, and illustrator Bret Brown. This is...
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June 27, 2023
OrthoLite Taps Vikash Bajargyan as General Manager of OrthoLite India
AMHERST, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces Vikash Bajargyan as the new General Manager of Ortholite India (OIN). In his new position, Bajargyan will manage overall operations at OIN, which will include leading manufacturing and business development, as well as establishing...