PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 14, 2026
OrthoLite Promotes Marty Greenwald to Vice President of Sales
AMHERST, Mass. (January 14, 2026) /OUTDOOR SPORTSWIRE/ – OrthoLite, the global leader of branded, high-performance, comfort footwear solutions, has promoted Marty Greenwald to Vice President of Sales. In his new role, Greenwald will oversee global sales strategy and key account management as OrthoLite continues to expand its footprint as the...
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January 14, 2026
°bootcap® and Teton Gravity Research Collaborate on Limited-Edition SnowCamo Bootcap
Salt Lake City, UT (January 14, 2026) /OUTDOOR SPORTSWIRE/ - °bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer without batteries or electronics, has partnered with action-sports powerhouse Teton Gravity Research (TGR) to launch a special edition bootcap featuring a custom SnowCamo pattern....
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January 14, 2026
Strike Footwear Partners with Darby Communications
London, UK (January 14, 2025) /OUTDOOR SPORTSWIRE/— Strike Footwear, the official footwear of the International Game Fish Association (IGFA), has named Darby Communications its Public Relations Agency of Record, partnering with the team to elevate brand storytelling and expand product awareness across the U.S. market. Through this new partnership, Darby...
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January 14, 2026
Join Outdoor Sportsman Group at SHOT Show 2026
DENVER (January 14, 2026) /OUTDOOR SPORTSWIRE/ – Celebrate at the Shooting, Hunting and Outdoor Trade (SHOT) Show with Outdoor Sportsman Group (OSG) and members of its iconic family on Wednesday, January 21, at booth #13060 for a Happy Hour from 4-5:30 p.m. Guests will enjoy complimentary drinks, specialty take-home items,...
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January 14, 2026
SBT GRVL® Presented by Wahoo Launches Junior Development Scholarship Program to Support the Next Generation of Gravel Racers
Steamboat Springs, Colo., (January 14, 2026) /OUTDOOR SPORTSWIRE/ – SBT GRVL® presented by Wahoo, the premier gravel cycling event, today announced the launch of its new Junior Development Scholarship Program, a new initiative designed to help young riders enter the world of gravel racing and gain valuable exposure to the...
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January 13, 2026
Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance
FRISCO, Texas (January 13, 2026) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website,...
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January 13, 2026
Aventon Launches The Next Evolution of Their Urban Ebike: Soltera 3 ADV
BREA, Calif. (January 13, 2026) /OUTDOOR SPORTSWIRE/ – Aventon, a leader in electric bicycles, is excited to announce the launch of the next-generation lightweight electric bike, the Soltera 3 ADV. Designed in the spirit of simplicity, the Soltera 3 ADV is built to explore city streets with minimal upkeep. Equipped...
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January 13, 2026
Fischer Announces Ranger 102 LTD Ski Inspired by Special Edition Ford Ranger Raptor Build
January 13, 2025 /OUTDOOR SPORTSWIRE/ — Fischer Skis US is excited to announce the upcoming launch of the Ranger 102 LTD, a limited-edition ski inspired by Fischer’s recent collaboration with Ford Motor Company on a one-of-one Fischer Ranger Raptor build that will travel the United States this winter. More than...
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January 13, 2026
“The Bowhunter Podcast” Chronicles 25-Year Quest for Bighorn Ram
DENVER (January 13, 2026) /OUTDOOR SPORTSWIRE/ – Persistence is the ultimate virtue in bowhunting, a theme explored in the latest episode of The Bowhunter Podcast, in partnership with Lancaster Archery Supply and the Archery Trade Association (ATA), aptly titled “Holy Sheep!” The episode features Bowhunter TV co-host Danny Farris, who...
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January 13, 2026
Salomon Unveils All-New S/PRO ALPHA C BOA® Ski Boots
Ogden, UT (January, 13, 2026) /OUTDOOR SPORTSWIRE/ – Salomon, the global leader in alpine innovation, announces the launch of its 2026/27 S/PRO ALPHA C BOA® Ski Boots. Introducing a completely reinvented ankle wrap and energy transmission system, this 98mm-last boot raises the bar for modern ski boot design delivering next-level...
