PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 25, 2016
Headed to the Super Bowl? Here are 5 Things to Bring
The stage is set. The Denver Broncos and the Carolina Panthers are playing in Super Bowl 50 on February 7, in Santa Clara, California. Are you lucky enough to be heading to the game? Here are five essentials you should bring to the big dance in the Bay Area. Reusable...
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January 25, 2016
Teton Gravity Research Taps Kayse Gundram as New Senior Sales Account Executive
JACKSON, Wyo. (Dec 25, 2015) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, is proud to announce the hiring of industry veteran Kayse Gundram as Senior Account Executive. Gundram’s hire comes amidst a year of record traffic and audience growth of TGR’s media platform and the...
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January 25, 2016
Hillsound Equipment Adds New Sales Agency in Great Lakes Territory
Vancouver, BC- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to announce a new sales agency partnership with Donnelly-Strough Co. Donnelly-Strough Co. will represent Hillsound’s products in the Great Lakes region of Indiana, Ohio, Kentucky, and Michigan. “We are so...
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January 25, 2016
Mountainsmith Honors 2015 Sales Agency of the Year with Anvil Award
– Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pacific Recreation Sales as the 2015 Sales Agency of the Year and recipient of Mountainsmith’s Anvil Award. JJ Anderson and Becky LaFord have earned the coveted accolade for their work in the Southwest. “I am pleased to accept the 2015 Anvil...
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January 22, 2016
Female Skier of the Year Tumbles Down Alaskan Mountain
JACKSON, Wyo. (Jan 22, 2016) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, and current steward of Safety Week 2016 (running Jan 18-24), is sharing 7 days of content designed to enlighten all categories of backcountry snow travelers, both experienced and would-be off-piste enthusiasts, on the...
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January 22, 2016
EORA Awards Grants to Youth Programs
Asheville, NC — With the goal of helping youth through outdoor pursuits, the Eastern Outdoor Reps Association (EORA) awarded seven youth-based nonprofit organizations with grants totaling $4,500. EORA’s Outdoor Opportunity Grant Program aims to support local communities throughout New England, the Mid-Atlantic, and Southeast. Final grant recipients were chosen based...
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January 21, 2016
All Good Continues Growth and Hires New Sales Director
Morro Bay, CA— All Good, makers of organic skincare and healing products, has announced the addition of Sales Director Karin Wulff. Bringing 18 years of natural product sales experience to the All Good team, Wulff’s responsibilities as Sales Director include increased focus, reach and sales in the natural and outdoor markets, while...
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January 20, 2016
K2 Skis Goes Big for the 16/17 Season
K2 Skis continues its 50-plus year mission of bringing Serious Fun to skiers across the globe with its 16/17 products. Highlights of the line include new comfort-focused boots, athlete-influenced Factory Team skis, an addition to the popular Pinnacle ski series and three new women’s freeride Luv skis. K2’s all new Built For Comfort...
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January 20, 2016
Selk’bag® USA, Inc. Announces Star Wars License with Lucasfilm
Solana Beach, Calif. (Jan. 20, 2015) - Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever Star Wars by Selk’bag collection in 2016. “We have had tremendous success with our Marvel...
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January 20, 2016
Darn Tough Vermont Grows Over 50 Percent in 2015 And Prepares For More In The Coming Year
Northfield, Vt. (January 20, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces 2015 annual earnings have increased by 52 percent year-over-year. Equally significant, Darn Tough has been able to match explosive consumer demand through investments in resources -...
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January 20, 2016
Ultrarunner Joe Grant joins SCARPA athlete roster
BOULDER, Colo. – Ultrarunner Joe Grant will join SCARPA’s athlete/ambassador roster starting this month, reflecting the brand’s ongoing push in the trail-running category, most recently with a new global Alpine Running shoe collection for Spring 2016. An endurance athlete who lives in Gold Hill, Colo., Grant has competed in running events for the last decade...
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January 19, 2016
We Are Serious About Backcountry Travel; Teton Gravity Research Launches Safety Week 2016
JACKSON, Wyo. (Dec 19, 2016) Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, announces Safety Week 2016, running today through January 24. The safety week is 7 days of content designed to enlighten all categories of backcountry snow travelers, both experienced and would-be off-piste enthusiasts,...
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January 19, 2016
Outdoor Industries Women’s Coalition Selects 2016 Professional Mentoring Program Mentees and Mentors
BOULDER, Colo., January 19, 2016 – The Outdoors Industries Women’s Coalition (OIWC), the only organization focused on the inclusion of women in the outdoors from participant to CEO, has selected 26 rising industry leaders to join its 2016 Professional Mentoring Program class. It is the only cross-company, cross-industry mentoring program for...
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January 19, 2016
New Kestrel® Ballistics Weather Meters Provide Fast, Accurate Aiming Information
BOOTHWYN, Penn. (January 19, 2016) — Kestrel, a division of Philadelphia-based Nielsen-Kellerman, announces the release of its newest ballistics weather meters: the Sportsman Weather Meter with Applied Ballistics and the Elite Weather Meter with Applied Ballistics. Both models are based on Kestrel’s newest and best-in-class weather instrument, the Kestrel 5...
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January 19, 2016
American Mountain Guides Association Partners with Outdoor Research to Launch Backcountry Skiing Video Series
American Mountain Guides Association (AMGA) and its longtime partner, Outdoor Research (OR), are announcing the release of the first video in an 8-part series on ski safety and technique in the backcountry. The first video, “Beacon Check,” is being released today on AMGA.com. The videos, produced by AMGA experts and guides, feature backcountry skiing...
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January 18, 2016
Hydro Flask Named as One of REI’s Top Vendors of 2015
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named REI’s 2015 Vendor Partner of the Year in the Actionsports division. The company received the prestigious award during the Outdoor Retailer Winter Market trade show in Salt Lake City. The Vendor Partner of the Year awards...
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January 18, 2016
Setton International Debuts New Premium Nut Blend at Winter Fancy Food West Show
Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the debut of their new Pistachio Berry Blend at the 2016 Fancy Food Show in San Francisco, CA. The Winter Fancy Food Show is the...
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January 18, 2016
SCARPA adds Sean McColl to climbing roster for 2016
BOULDER, Colo. (January 18, 2016) – As it continues to lead the way forward in rock shoe design and performance, SCARPA will add world-renowned boulderer and climber Sean McColl to its athlete/ambassador roster for 2016. Adding athletes like McColl and fellow World Cup competitor Alex Puccio in recent years, along with a new North American...
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January 15, 2016
Introducing I Heart Keenwah’s NEW Packaging & Cluster Recipe
Chicago, IL (January 15, 2016) - I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, will debut new packaging and a new recipe formula for their Quinoa Clusters at the Winter Fancy Food Show, January 17 – 19th, in booth #784. The new Quinoa Cluster recipe includes nut butter as well as...
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January 15, 2016
160 Disabled Athletes to Participate in World T.E.A.M. Sports’ 2016 Face of America Ride
ARLINGTON, Virginia – A record 160 military veteran and civilian athletes with disabilities from across North America are scheduled to participate in national non-profit World T.E.A.M. Sports’ April 22-24 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania. Participation by all riders in the annual non-competitive ride has steadily increased...
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January 15, 2016
Petzl Welcomes Conrad Anker to the Petzl Family
SALT LAKE CITY, Utah (January 15, 2016) — Petzl, leader in the world of verticality and lighting, today welcomed legendary climber Conrad Anker to its professional athlete team. “Conrad Anker stunned us all with his four Zion walls in a day back in '92. Twenty-four years later, he is continuing to make headlines for his...
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January 14, 2016
Teton Gravity Research Appoints Chris Engelsman as National Sales Director
JACKSON, Wyo. (Dec 14, 2016) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, today announced the hiring of a new National Sales Director, Chris Engelsman. The announcement comes amidst a record year of growth and expansion for the long time media staple. In the past year,...
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January 14, 2016
Bicycle Product Suppliers Association and Outdoor Industries Women’s Coalition Announce “Cycling’s Women to Watch” Scholarship for the 2016 Bicycle Leadership Conference
BOULDER, Colo., January 14, 2016 –The Outdoor Industries Women’s Coalition (OIWC), in collaboration with the Bicycle Product Suppliers Association (BPSA), has announced a new scholarship program, “Cycling’s Women to Watch.” The BPSA-funded scholarship will enable three high-potential women in the cycling industry to attend the 2016 Bicycle Leadership Conference, April 12-14 in Monterey, California....
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January 14, 2016
Black Diamond Equipment Relocates European Headquarters and Appoints Tim Bantle to Managing Director
Black Diamond Equipment® (the “Company” or “BDE”), a global innovator in climbing, skiing, mountain sports equipment and apparel, announces Tim Bantle has been appointed to managing director of BDE’s European operations. As part of a comprehensive global restructuring initiative, Bantle will be responsible for all aspects of the Company’s European business,...
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January 13, 2016
Upslope’s Big Two: Imperial IPA Now Available in 12-ounce Cans and Backbone Media Named as Agency of Record
BOULDER, Colo. (January 13, 2016) — Upslope, a pioneer in both craft brewing and canning, is starting 2016 in sprint mode. The Colorado-based craft brewery announces that leading active lifestyle marketing agency Backbone Mediawill spearhead its communications efforts. To celebrate this new partnership, Backbone will undoubtedly be enjoying Upslope’s Imperial IPA, which, as...