PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 5, 2022
SCARPA Helps Forge a More Inclusive Path as Founding Partner of Inaugural All In Ice Festival
BOULDER, Colo. (January 5, 2021) – SCARPA, a leader in outdoor performance footwear, is proud to announce its founding support of the first-ever All In Ice Festival from January 7-9, 2022. SCARPA’s Athlete Mentorship Initiative lies at the heart of the festival’s creation, with 10 athletes on the official ice...
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January 5, 2022
FLATED Selects Momentum Media PR as Agency of Record
/OUTDOOR SPORTSWIRE/ - FLATED, the recently launched automotive accessory and outdoor gear brand bringing inflatable innovations to cars and trucks everywhere, has selected Momentum Media PR as agency of record. As participation in road trips, staycations, car camping, overlanding, and outdoor adventure continue on a rapid rise, FLATED is set to...
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January 5, 2022
Sierra Designs Announces Reach Out Partners for 2022
January 5th, 2022– Broomfield, CO /OUTDOOR SPORTSWIRE/ - In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception, Sierra Designs has donated nearly $40,000 in both gear and web sales to eight nonprofits dedicated...
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January 5, 2022
Big Rig Media Offers Complimentary Marketing Evaluation to RV Parks and Resorts
/OUTDOOR SPORTSWIRE/ - Big Rig Media, the recognized leader in providing high-growth modern marketing solutions to the outdoor hospitality industry and specializing in RV parks and resorts, is offering a consultation session free of charge to evaluate current marketing efforts, planned efforts for 2022, and to offer recommendations for the...
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January 4, 2022
KOA Announces New Chief Operating Officers
BILLINGS, Mont. (Jan. 4, 2022) – Kampgrounds of America, Inc. (KOA) has hired Ann Emerson, former Good Sam vice president, as the chief operating officer of KOA franchise. Previously filling this role, KOA’s Darin Uselman will transition to oversee the company’s owned campground portfolio as chief operating officer of Owned and...
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January 4, 2022
Athletic Brewing Company Partners With Alterra Mountain Company Kicking Off The 2021/22 Winter Season
Stratford, CT & San Diego, CA (January 4, 2022) /OUTDOOR SPORTSWIRE/ - The leading non-alcoholic craft brewer and fastest growing brewery in the country, Athletic Brewing, is excited to announce its three-year partnership with Alterra Mountain Company, kicking off this 2021/22 winter season. Alterra Mountain Company, the parent company of...
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January 4, 2022
Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits
STOCKHOLM /OUTDOOR SPORTSWIRE/ - Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers not to embrace fast fashion. One hundred percent...
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January 4, 2022
Gnarly Nutrition’s New Film “Home Crag” spotlights conservation of climbing resources in Salt Lake City’s Little Cottonwood Canyon
Salt Lake City, UT /OUTDOOR SPORTSWIRE/ - On January 12, 2022, Gnarly Nutrition will host an in-person premiere of its latest film, “Home Crag,” at The Front Climbing Club’s downtown location. On January 13, “Home Crag” will be available to watch online. On June 25, 2021, the Utah Department of...
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January 4, 2022
National Park Trust Unveils New Branding
Washington, D.C. (January 4, 2022) /OUTDOOR SPORTSWIRE/ - The National Park Trust, a nonprofit organization dedicated to preserving parks today and creating park stewards for tomorrow, has unveiled its updated branding and new logo. This unique design not only highlights the organization’s past achievements, but it also symbolizes the Park...
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January 3, 2022
HOKA® Reimagines The Run With The All-New Kawana
(GOLETA, Calif.), January 3, 2022 /OUTDOOR SPORTSWIRE/ - HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the supremely versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in...