PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 17, 2025
Bootcap® Retains Denny, ink. to Lead Public Relations and Communications Strategy
Salt Lake City, UT (September 17, 2025) /OUTDOOR SPORTSWIRE/ - Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, has officially appointed Denny, ink. to lead its communications, media relations, and brand storytelling as it accelerates into the 2025/26 winter...
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September 17, 2025
Backcountry, the Premier Destination for Outdoor Adventurers, Proudly Rolls out the all-new Summit Club+ Loyalty Program
Salt Lake City, Utah (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership...
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September 17, 2025
TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028
LOUISVILLE, Colo. (Sept. 17, 2025) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...
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September 17, 2025
Garmin adds AMOLED displays to its Instinct Crossover hybrid smartwatches
OLATHE, Kan.(September 17, 2025) /OUTDOOR SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Instinct® Crossover AMOLED, its newest lineup of hybrid smartwatches designed to offer superior readability and timeless style in even the toughest conditions. Featuring mechanical watch hands, the vivid AMOLED display showcases 24/7 health and wellness data, activities and...
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September 17, 2025
Parents can delay the smartphone with Bounce 2 kids smartwatch from Garmin
OLATHE, Kan. (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Bounce™ 2, its reimagined smartwatch for kids with LTE connectivity1 that makes staying in touch even easier. Bounce 2 allows parents and caregivers to talk to and locate their child thanks to two-way calling, text messaging and...
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September 17, 2025
Take steps towards a healthier lifestyle with the Venu 4 from Garmin
OLATHE, Kan. (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Venu® 4, the latest smartwatch in the award-winning Venu lineup with innovative new health, fitness and accessibility features. To help users understand their body better and make healthier decisions, Venu 4 lets them track their health trends...
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September 16, 2025
Wiley X Secures Exclusive Global License Agreement with Buzzworks for Revolutionary Wraith® Facial Protection System
FRISCO, Texas (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a leading provider of premium protective eyewear and gear, is proud to announce it has signed a multi-year exclusive global patent and trademark license agreement with Australian-based Buzzworks to bring the revolutionary Wraith® design to market. Buzzworks, based in Australia,...
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September 16, 2025
Outdoor Vitals Releases New Shadowlight Carbon 60L Backpack That Redefines Ultralight Comfort
CEDAR CITY, Utah (September 16, 2025) /OUTDOOR SPORTSWIRE/- Outdoor Vitals, the Utah-based performance outdoor brand, announced the release of their new ultralight 60L Backpack for backcountry enthusiasts and thru-hikers. A launch is expected on September 15, 2025. The Shadowlight Carbon 60 is a continuation of the original award-winning Shadowlight Ultralight...
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September 16, 2025
Black Diamond Unveils Fall 2025 Product Collection
SALT LAKE CITY (September 16, 2025) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, launches its Fall/Winter 2025–26 collection with a focused lineup designed for backcountry performance, variable conditions, and dependable functionality across diverse mountain environments. “The Fall 2025 collection reflects...
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September 16, 2025
Kahtoola Introduces MICROspikes® Ghost Footwear Traction for Hiking and Trail Running
FLAGSTAFF, Ariz. (September 16, 2025) /OUTDOOR SPORTSWIRE/ – Kahtoola, the market leader in flexible footwear traction designed to make people more capable outdoors, is excited to announce the launch of its newest innovation, the lightweight MICROspikes® Ghost. Now available on Kahtoola.com and at outdoor retailers, MICROspikes Ghost are designed to...
