PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 8, 2025
SMITH Celebrates 60 Years of Pursuing Your Thrill
Portland, Oregon (September 8, 2025) /OUTDOOR SPORTSWIRE/ – SMITH - industry leader of advanced eyewear and helmets for snow, bike, and outdoor pursuits - is excited to celebrate 60 years of pioneering products that incorporate dynamic technologies, optimized performance, and timeless aesthetic. Founded in Sun Valley, Idaho in Winter 1965...
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September 8, 2025
KOROYD and FOX Debut New Airframe Chest Guard
MONTE CARLO, MONACO (September 8, 2025) /OUTDOOR SPORTSWIRE/ - KOROYD, a global leader in advanced impact protection, has announced an expansion into moto-specific offerings with the new Fox Airframe Chest Guard. The Airframe Chest Guard is engineered with strategically placed CE Level 1 certified KOROYD inserts, providing advanced protection to...
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September 8, 2025
KÜHL Launches Reactiv Series, Bringing Graphene Technology to Outdoor Apparel
SALT LAKE CITY (September 8, 2025) /OUTDOOR SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, launches the first baselayer and midlayer series to feature its innovative KÜHL Graphene Grid Fleece. Available in both men’s and women’s silhouettes, the ReactivTM Series leverages KÜHL Graphene Grid Fleece to regulate body temperature by...
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September 8, 2025
Island Optics Launches New Affordable OX2 G Mineral Glass Lenses
BOCA RATON (September 8, 2025) /OUTDOOR SPORTSWIRE/ — The lineup of high-end affordable sunglasses from Island Optics just got a whole lot more impressive with the introduction of their new proprietary OX2 G Mineral Glass Lenses for 2025. These lenses have been in the works for two years, and they...
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September 8, 2025
7mesh Unveils Guardian Collection: A New Era of Ultralight Multisport Waterproof Outerwear Built for Anywhere, Ready for Anything
Squamish, BC (September 8, 2025) /OUTDOOR SPORTSWIRE/ — Known worldwide for their leadership in technical performance cycling apparel, 7mesh is proud to unveil the company’s boldest design innovation yet: The Guardian Collection — a line of ultralight, technically advanced, multi-activity outerwear built from the ground up to perform across a...
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September 8, 2025
Rumpl Appoints Outdoor Industry Veteran Phyllis Grove to Board of Directors
PORTLAND, Ore. (September 8, 2025) /OUTDOOR SPORTSWIRE/- Rumpl, the category leader in premium outdoor blankets, announced the appointment of Phyllis Grove to its Board of Directors. Grove, a seasoned consumer brand leader with more than 25 years of experience across global marketing, direct-to-consumer and organizational growth, will support Rumpl as...
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September 6, 2025
MLFNOW! on MyOutdoorTV: MLF Tackle Warehouse Invitationals Championship Presented by Phoenix Boats
DENVER (Sept. 5, 2025) /OUTDOOR SPORTWIRE/ - Streaming live on MLFNOW!® on MyOutdoorTV from La Crosse, Wisconsin, a field of the top 36 professional bass anglers from the Major League Fishing (MLF) Tackle Warehouse Invitationals are competing in the 2025 Major League Fishing (MLF) Tackle Warehouse Invitationals Championship Presented by...
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September 5, 2025
Guns & Ammo Buzz Podcast Features Exclusive Interview with Garry James, Magazine’s Longest Serving Contributor
DENVER (September 5, 2025) /OUTDOOR SPORTSWIRE/ – The latest episode of Guns & Ammo Buzz Podcast presents an exclusive interview with Garry James, the longest-serving contributor to Guns & Ammo magazine, who has been sharing his expertise with readers for a remarkable 53 years. Hosted by Editor-in-Chief Eric Poole and...
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September 4, 2025
Backcountry Acquires Velotech Inc.
PARK CITY, Utah (September 4, 2025) /OUTDOOR SPORTSWIRE/ — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, announced its acquisition of Velotech Inc., the Portland, Oregon based cycling retailer operating BikeTiresDirect, Western Bikeworks, and TriSports. The move strengthens Backcountry’s position in the growing U.S. cycling market and broadens...
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September 4, 2025
YiLabs Secures Oversubscribed Pre-A Funding Round, Accelerating Proprietary Climate-Driven Textiles for the Materials Science Technology Brand
STANFORD, Calif (September 4, 2025) /OUTDOOR SPORTSWIRE/— YiLab Temperature Control Technologies, the materials science enterprise co-founded by Professor Yi Cui at Stanford University, a world-leading expert in nanotechnology, materials science, and sustainable energy, today announced the close of an oversubscribed pre-A funding round, bringing total funding to more than USD...
