PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 2, 2025
Mammut Expands North America Team with Key Hires
Boulder, Colo. (September 2, 2025) /OUTDOOR SPORTSWIRE/ — Mammut Sports Group — the premium Swiss outdoor apparel and gear brand founded in 1862 — is expanding its North America team with seven new hires across the organization. The additions strengthen Mammut’s capabilities across sales, operations, merchandising, marketing and finance -...
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September 2, 2025
From Huddle to Honky-Tonk: Brock Purdy Leads Ariat’s ‘Line-Men Dancing’ Campaign
SAN LEANDRO, Calif. (Sept. 2, 2025) /OUTDOOR SPORTSWIRE/ - America’s favorite sport is back and it’s time to dance. Ariat, the leading performance western and workwear brand, celebrates the season by pairing two favorite American pastimes: football and line dancing. “Line-Men Dancing” is Ariat’s latest denim and boots campaign featuring...
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September 2, 2025
Nutriex Launches Revolutionary Proteins+ with World-Renowned Rock Climber Chris Sharma
Salt Lake City, Utah (September 2, 2025) /OUTDOOR SPORTSWIRE/ – Nutriex, the pioneering not-for-profit supplement company dedicated to preventive health, today announced the launch of Proteins+, a groundbreaking protein formula developed in collaboration with legendary rock climber Chris Sharma. This comprehensive product represents the culmination of more than 25 years of...
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September 2, 2025
Dave Zielinski Unveils Secrets to Fishing Massive Hatches on “Fly Fisherman’s Loop to Loop” Podcast
DENVER (September 2, 2025) /OUTDOOR SPORTSWIRE/ – On the latest episode of Fly Fisherman Loop to Loop podcast, Dave Zielinski, the world’s leading authority on fishing Magicicada hatches, shares his two decades of expertise. Hosted by Fly Fisherman editor and publisher Ross Purnell, this interview delves into the incredible angling opportunities...
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September 2, 2025
Van Rysel Makes Canadian Debut At The Grand Prix Cycliste De Montréal
Montréal, QC (Sept 2, 2025) /OUTDOOR SPORTSWIRE/ – Born in the wind, cold and cobblestones of Northern France, VAN RYSEL, the high-performance cycling brand and partner of the Decathlon AG2R La Mondiale World Tour team, will make its first appearance in Canada during the prestigious Grand Prix Cycliste de Montréal....
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September 2, 2025
Nick Bowker Hunting Partners with Bowker Safaris to Offer Plains Game, Dangerous Game and Wing Shooting Safaris
Bedford, Eastern Cape, South Africa, August 25, 2025 /OUTDOOR SPORTSWIRE/ - Nick Bowker Hunting and Bowker Safaris are excited to announce new developments bringing together decades of experience and generations of hunting tradition across Southern Africa. This partnership unites Nick Bowker’s reputation for free-range, ethical plains game safaris with Meyrick...
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September 2, 2025
Kingbull Launches an Unstoppable All-Terrain eBike, Rover 2.0, With Torque Sensor and Samsung Battery
September 2, 2025 /OUTDOOR SPORTSWIRE/ - Kingbull has unveiled a new fat ebike, the Rover 2.0. This bike brings together power, range, and comfort in one sleek, sturdy package. It has a rugged frame, a robust Bafang motor, a reliable Samsung battery, and a full suspension system that enables it to...
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August 30, 2025
The Executive Track Returns for Second Year as Outdoor Industry’s Only CEO-Focused Conference
DURANGO, CO /OUTDOOR SPORTSWIRE/ - The Executive Track, the outdoor industry's premier conference exclusively designed for CEOs of emerging product brands, announced its return for a second year and will be co-located with Outdoor Media Summit, October 27-29, 2025 in Durango, Colorado. Following a successful inaugural year that attracted 30 CEOs...
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August 29, 2025
Outdoor Sportsman Group Honors the Legacy of Flip Pallot
DENVER (August 29, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Sportsman Group joins the global angling community in mourning the loss of Philip “Flip” Pallot, who recently passed away due to complications from surgery. Pallot’s passing is an unexpected and profound loss, leaving a void in the hearts of his family, friends,...
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August 29, 2025
MyOutdoorTV Presents HuntFest with 60+ New Seasons Dropping this Fall
DENVER (August 29, 2025) /OUTDOOR SPORTSWIRE/ – The perfect way to spend Labor Day weekend is to binge-watch MyOutdoorTV’s HuntFest - delivering over 60 new seasons of outdoor lifestyle programming perfect for the holiday weekend. Starting now through October, viewers can stream the biggest drop of the year at MyOutdoorTV.com....
