PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 27, 2025
Outside Festival Sets New Standard for Sustainability at Music Festivals
DENVER, Colo. – August 27, 2025 /OUTDOOR SPORTSWIRE/ - The sustainability impact report released today by the Outside Festival and Summit, in partnership with Green Disco, underscores the brand’s commitment to scaling a sustainable and low-emissions event. While this year’s Outside Festival on May 31 and June 1, 2025, saw...
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August 27, 2025
Train with intention and perform with purpose: Suunto introduces the Race 2 and Wing 2
/OUTDOOR SPORTSWIRE/ - Suunto announces the launch of the new Suunto Race 2 watch and the second-generation Suunto Wing 2 headphones. The Race 2, the latest edition of the brand’s fagship performance GPS watch, has been redesigned for improved wearability, functionality, and future scalability while keeping the trusted features and...
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August 26, 2025
Zeal Optics Expands U.S. Sales Force With New Rep Groups in New England and the Rockies
Boulder, Colo. – August 25, 2025 /OUTDOOR SPORTSWIRE/ - Zeal Optics, maker of plant-based and recycled goggles and sunglasses built for adventure, is proud to announce the addition of two new sales representative groups to its team, strengthening service and support for retail partners across the Northeast and Rockies. In...
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August 26, 2025
Wiley X Donates Premium Eyewear to Support A Girl & A Gun Sniper School Event
Frisco, TX (August 26, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a proud supporter of A Girl & A Gun, recently donated eyewear for the organization’s Sniper School event in Grand Junction, Colorado. A Girl & A Gun is a national women’s shooting league that brings together thousands of members across...
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August 26, 2025
Bradshaw Taylor Appoints Nixon & Friends as North American PR Agency for ARTILECT and Sherpa Adventure Gear
BOULDER, CO (August 26, 2025) /OUTDOOR SPORTSWIRE/ - Bradshaw Taylor, the UK-based brand house representing some of the most respected names in outdoor, lifestyle, and country apparel, has selected Nixon & Friends as its North American public relations partner for ARTILECT and Sherpa Adventure Gear. With a proven track record...
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August 26, 2025
Hyundai Supercharges Popfly’s Director of Influence Search with a Year of Free Wheels
COSTA MESA, Calif. (August 26, 2025) /OUTDOOR SPORTSWIRE/ — Popfly, the platform connecting over 10,000 creators with adventure brands, announces a partnership with Hyundai to take storytelling to the next level. Popfly is currently searching for its new Director of Influence, and in partnership with Hyundai, the selected creator will...
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August 26, 2025
Island Optics Partners With Gale Force Twins New Video Series
BOCA RATON (July 30, 2025) /OUTDOOR SPORTSWIRE/ — Island Optics, one of the hottest new outdoor sports focused sunglasses companies on the market, has joined forces with the Gale Force Twins to help support their new digital series the Gale Force Experience. Captain Emily Gale and sister Captain Amanda Gale,...
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August 26, 2025
Lighten up: Polartec® Celebrates Power Dry™ Mesh Lightweight Fleece for Warm Weather Pursuits
August 26, 2025 /OUTDOOR SPORTSWIRE/ - Polartec® – a Milliken™ & Company brand renowned for pioneering more sustainable and innovative textile solutions – has long been a trusted source for outdoor enthusiasts dressing for all aspects of weather in a variety of adventures and conditions. Carrying on the legacy for...
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August 26, 2025
Royal Robbins advances sustainability goals with milestone year and new leadership
BERKELEY, Calif. (Aug. 26, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor adventure brand Royal Robbins is celebrating a standout year for sustainability, building on its decades-long legacy of environmental stewardship. With significant progress across product design, sourcing, packaging, and innovation, the brand continues to raise the bar for responsible outdoor apparel. Rooted...
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August 26, 2025
Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix
August 26, 2025 (Boulder, CO) /OUTDOOR SPORTSWIRE/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...
