PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
July 13, 2023
Italy’s UYN introduces Bio-Based Trekking Socks for Spring 2024
MARBLEHEAD, Mass., (July 13, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Bio-Trekking Socks collection for men and women. The line features bio-based materials, proprietary Zerocuff technology preventing slipping, boosting blood flow, and reducing fatigue. In addition, the line...
-
July 13, 2023
The Mountain Gazette Library Podcast Launches Bringing Archived Stories to Life
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – In celebration of the 200th issue of Mountain Gazette arriving this fall, Mountain Gazette, in collaboration with Stio and Gordini, are launching Mountain Gazette Library, an audiobook series hosted and read by Los Angeles-based podcast producer Jon Buzdar. Buzdar, a recent grad, is also...
-
July 13, 2023
Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series
Brighton Resort, UT, July 2023 /OUTDOOR SPORTSWIRE/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and mental...
-
July 13, 2023
Orvis, Morris Animal Foundation surpass $2 million to advance canine cancer research
MANCHESTER, Vt. (July 13, 2023) /OUTDOOR SPORTSWIRE/ – Orvis, a leading retailer in fly-fishing gear, dog products and outdoor travel apparel, has raised more than $2 million to support Morris Animal Foundation in its fight to end canine cancer. The partnership between Orvis and Morris Animal Foundation began 14 years ago...
-
July 13, 2023
Oboz prevails on the Trails, warrants ‘Made The Grade’ Status
TUCSON, ARIZONA USA/OUTDOOR SPORTSWIRE/ – Capable on day hikes and extended treks, the OBOZ SAWTOOTH X MID HIKING BOOT continues the brand’s high-performance standards. That’s the reason INVESTMENT GRADE GEAR has awarded it ‘Made the Grade’ status for fit, stability, comfort, and durability. ‘Now’s the time to get the right mix of...
-
July 13, 2023
RareWaters Launches Brand’s First Short Film
Denver, COLORADO /OUTDOOR SPORTSWIRE/ - RareWaters, a water access platform for fly anglers interested in fishing private ranches in the Rocky Mountain West, announced the release of their first brand film. RareWaters links landowners and anglers together in one place, enabling premium do-it-yourself fly fishing experiences without the markup. Their...
-
July 12, 2023
Camping World Announces the Opening of Its 197th RV Dealership Located in Oshkosh, Wisconsin
LINCOLNSHIRE, Ill --Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), the World’s Largest Recreation Dealer, today announced the opening of its Oshkosh, Wisconsin RV dealership. Camping World Chairman and CEO Marcus Lemonis remarked, “The addition of this new location continues our rapid pace of growth, making this our 197th RV dealership....
-
July 12, 2023
TMC Ltd Welcomes Timo Pape as Director of Business Development Europe
New Zealand - July 12, 2023 /OUTDOOR SPORTSWIRE/ - TMC Ltd, owner of Nuyarn® and Herculan® technologies and a proven innovator in the performance yarn and fabric space, announces today that Timo Pape has joined the company as Director of Business Development Europe. An experienced corporate entrepreneur with a track...
-
July 12, 2023
Outdoor Market Alliance Names New President Amid Continued Growth
July 12, 2023 - LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s emerging outdoor industry hub, has named Steve Copeland as board President as the organization continues a trajectory of sustained growth. A collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor...
-
July 12, 2023
Shimano Raises the Bar with Talica 12IIA and 16IIA
Charleston, SC/OUTDOOR SPORTSWIRE/ – Shimano North America Fishing, the iconic brand known for its innovative fishing tackle solutions, is thrilled to announce the upcoming release of its highly anticipated Talica 12IIA and 16IIA saltwater lever drag reels, the benchmark for small 2-speed lever drag performance. These new additions are designed for serious...
-
July 12, 2023
Mount Crested Butte to Host the 23rd Annual Living Journeys Summit Hike, Half Marathon, and Inaugural 10K on Saturday July 29
Crested Butte, CO (July 12, 2023)/OUTDOOR SPORTSWIRE/ – Living Journeys, a non-profit organization dedicated to providing financial assistance, emotional support, and enrichment programs to those impacted by cancer in the Gunnison Valley, is thrilled to announce the upcoming Living Journeys Summit Hike, Half Marathon, and 10K. The events will take place...
-
July 12, 2023
Shimano Launches Mastiff FC for Long Casts and Big Bites
Charleston, SC/OUTDOOR SPORTSWIRE/ – Shimano North America Fishing, the leading innovator in fishing tackle technology, is thrilled to announce the official release of its highly anticipated Mastiff fluorocarbon line. Designed to meet the demands of bass anglers worldwide, this new addition to Shimano's lineup makes its debut in the North American market...
-
July 12, 2023
Nomadix Named Official Towel Sponsor of 38th Annual Malibu Triathlon
San Clemente, Calif. – July 12, 2023 - Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, announced today it is the official towel sponsor of the 38th Annual Malibu Triathlon which will take place September 30 and October 1, 2023....
-
July 11, 2023
Fenix Launches a New Rechargeable Flashlight — The PD40R V3.0 Blends Function and Design
/OUTDOOR SPORTSWIRE/ - As an example of how best to respond to customer feedback, Fenix has just launched an upgrade to its best-seller, the Fenix PD40R V2.0, to do just that. In addition to other features, the brand-new Fenix PD40R V3.0 offers customer’s wants — with greater beam distance, improved...
-
July 11, 2023
Eagle Creek Partners with Effort, Inc. for Representation in SE
Steamboat Springs, CO (July 11, 2023) /OUTDOOR SPORTSWIRE/ - Eagle Creek, the original adventure travel gear company, is proud to announce they have partnered with Effort, Inc for Sale Representation in the Southeast, including NC, SC, TN, GA, FL, AL, and MS, effective immediately. Managing a key territory for Eagle...
-
July 11, 2023
Introducing Pendleton x Helinox 2023
BERKELEY, Calif. - July 11, 2023 /OUTDOOR SPORTSWIRE/ - Helinox, the brand that created the category of lightweight, portable furniture, and Pendleton Woolen Mills, the world-class wool clothing, blankets, and decor brand, today announce Helinox x Pendleton 2023, a limited-edition collection of packable, lightweight furniture. The 2023 introduction draws from...
-
July 11, 2023
G. Loomis Sets New Standard with GLX WALLEYE Line of Rods
Woodland, WA/OUTDOOR SPORTSWIRE/ – G. Loomis, renowned for its commitment to innovation and excellence in fishing tackle, proudly unveils the latest addition to the legendary GLX series, the G. Loomis GLX WALLEYE. The new series will be showcased for the first time at the upcoming ICAST trade show in Orlando, Florida. Harsh...
-
July 11, 2023
Camping World Opens New Manufacturer Exclusive Dealership, Jayco Oklahoma City
LINCOLNSHIRE, Ill.--Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), the World’s Largest Recreation Dealer, today announced the opening of another manufacturer exclusive location, Jayco Oklahoma City. Camping World Chairman and CEO Marcus Lemonis commented, “It’s our goal to increase our store count by 50% over the next five years, through...
-
July 11, 2023
Shimano Makes Ripples with the Stradic FM
Charleston, SC/OUTDOOR SPORTSWIRE/ – Shimano North America Fishing, known for its innovation and commitment to anglers worldwide, is thrilled to announce the release of the Stradic FM reel. This new addition to the renowned Stradic line of spinning reels will debut at the upcoming ICAST trade show in Orlando, Florida. "The Shimano...
-
July 11, 2023
VIM & VIGR Launches Spoon Theory Compression Socks to Spotlight Chronic Illness Awareness Month
Missoula, Mont. (July 11, 2023)/OUTDOOR SPORTSWIRE/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, has partnered with influencer Madison Shreve on limited edition Spoon Theory compression socks to offer support and encouragement to patients of chronic diseases. Throughout July, VIM & VIGR is working...
-
July 11, 2023
Outdoor Eats TV Series Premieres July 20, 2023
July 11, 2023 -- Seattle, WA /OUTDOOR SPORTSWIRE/ – Outdoor Eats, an outdoor adventure cooking resource and community founded by Chef Corso, proudly debuts a new TV series produced by award-winning production company Heliconia. The first season of this unique adventure culinary show is set to premiere July 20 on Bally...
-
July 11, 2023
Grassroots Connect says farewell to Knoxville with big attendance, big venue news, and big conversations
KNOXVILLE, TENNESSEE (July 11, 2023)/OUTDOOR SPORTSWIRE/ – Grassroots Connect, the twice-annual buying show of Grassroots Outdoor Alliance, wrapped up its June show last month with record-setting attendance of more than 400 buyers from 142 independent retailers engaging with 215 outdoor brands. At the show-starting Grassroots membership meeting, the big announcement was...
-
July 11, 2023
Hook + Bullet (HB) Purpose Built Optics to Redefine Sunglass Industry at ICAST
Seguin, TX. (July 11, 2023) /OUTDOOR SPORTSWIRE/ – Hook + Bullet (HB), the leader in Purpose Built Optics, is excited to leverage ICAST 2023 to further advance their position as a leader in the optics industry. “From reels to electronics, over the past 50 years, nearly every aspect of fishing has...
-
July 11, 2023
St. Croix Rod partners with Idea Ranch to launch their new reel brand, SEVIIN.
TULSA, OK. (July 11, 2023) /OUTDOOR SPORTSWIRE/ – With seven decades of experience building the best fishing rods on earth, St. Croix knew it needed to make an impact when entering the reel market and partnered with Idea Ranch for its launch. Idea Ranch took SEVIIN from concept to the finish...
-
July 11, 2023
Project Healing Waters and onWater Launch National Collaboration
Boulder, Colorado, July 11 /OUTDOOR SPORTSWIRE/ – Project Healing Waters, an inspirational leader and model in the field of therapeutic outdoor recreation for the Veteran and military communities, and onWater, the most innovative water recreation GPS navigation, mapping, and fishing app, are bringing new tools and technology to Veterans and active military...