PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 18, 2025
NOLS Receives $3.25 Million Gift from Anonymous Donor to Expand Access to Wilderness Education
LANDER, Wyo. (September 18, 2025) /OUTDOOR SPORTSWIRE/ — The National Outdoor Leadership School (NOLS) is pleased to announce a historic $3.25 million gift from an anonymous donor, a supporter of the leading outdoor education school. This is the second historical gift that the school has received this year. The heart...
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September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /OUTDOOR SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...
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September 18, 2025
From Bayou Boils to Texas BBQ: New Series “United Plates” Showcases America’s Iconic Flavors
DENVER (September 18, 2025) /OUTDOOR SPORTSWIRE/ – Celebrate the people, places, and traditions that make America’s culinary landscape so unique in the new series, United Plates, with host Mario Kalpou, debuting on Outdoor Channel September 29 at 7:30 p.m. ET. In United Plates, Kalpou hits the road in a custom-built RV, courtesy...
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September 18, 2025
Sportsman Channel’s “Hardest Hunts” Marathon on September 20
DENVER (September 18, 2025) /OUTDOOR SPORTSWIRE/ – Some adventures come with a bit of extra blood, sweat, and tears, as demonstrated on Sportsman Channel this weekend with its "Hardest Hunts" marathon, airing Saturday, Sept 20, from 4-7 p.m. ET. Watch skilled pros such as Steven Rinella, Mike Hanback, Curt Wells,...
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September 18, 2025
Fleet Feet to Open New Store in Long Beach, California
LONG BEACH, Calif., and CARRBORO, N.C. (September 18, 2025) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of run specialty stores, is opening a new location in Long Beach, Calif., this September, bringing expert outfitting, innovative fit technology, and community-centric programming to the city’s residents. Located at 4101 McGowen...
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September 17, 2025
La Sportiva Announces Partnership with U.S. National Ski Mountaineering Team
Boulder, Colo. (Sept 17, 2025) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, today announced a two-year partnership with the USA Ski Mountaineering Association (USA Skimo). Through 2027, La Sportiva will serve as the official apparel and uniform sponsor of the U.S. National Ski Mountaineering Team...
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September 17, 2025
Altra Partners with Running Industry Diversity Coalition to Publish Trail Running Toolkit for BIPOC Runners
DENVER (September 17, 2025) /OUTDOOR SPORTSWIRE/ - Altra, an innovative leader in performance running footwear, has partnered with the Running Industry Diversity Coalition (RIDC) to publish Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities. This resource was developed with the goal of addressing systemic barriers...
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September 17, 2025
Bootcap® Retains Denny, ink. to Lead Public Relations and Communications Strategy
Salt Lake City, UT (September 17, 2025) /OUTDOOR SPORTSWIRE/ - Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, has officially appointed Denny, ink. to lead its communications, media relations, and brand storytelling as it accelerates into the 2025/26 winter...
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September 17, 2025
Backcountry, the Premier Destination for Outdoor Adventurers, Proudly Rolls out the all-new Summit Club+ Loyalty Program
Salt Lake City, Utah (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership...
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September 17, 2025
TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028
LOUISVILLE, Colo. (Sept. 17, 2025) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...
