PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 21, 2022
Nocs Provisions Launches New Collection for Fall/Winter 2022
ALPINE MEADOWS, Calif. - November 21, 2022 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces the new Fall/Winter 2022 outdoor optics collection featuring five earth and season-inspired colorways. Iris Purple, Icy Mint Green, Forest Service Green, Caribbean Blue and the exciting new Split Tone, a contrasting...
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November 21, 2022
BlackStrap Unveils ‘Moments in Motion’ Campaign
BEND, OR., (Nov 21, 2022) /OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, baselayers, and accessories for winter sports, anglers, and outdoor recreationists, today unveiled its new ‘Moments In Motion’ campaign as part of their ongoing efforts to invest themselves in the outdoor community both locally and broadly....
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November 21, 2022
Cleveland National Forest and National Forest Foundation Kick-Off Recreation Access Project at Cha’chaany Hamuk Trailhead
SAN DIEGO, Calif. (November 21, 2022) /OUTDOOR SPORTSWIRE/ – The U.S. Forest Service, in partnership with the National Forest Foundation (NFF), is working to improve public access to the Eagle Peak recommended wilderness area including Eagle Peak and Three Sisters Falls. November 15, 2022, staff from NFF and the Cleveland National Forest...
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November 21, 2022
Fast Company Names SPY+ Optic Happy Boost to Next Big Thing in Tech List
Carlsbad, Calif. /OUTDOOR SPORTSWIRE/ - The critically acclaimed SPY+ Optic HAPPY BOOST™ lens technology continues to stack awards from some of the most influential media outlets in the world. Fast Company has named the SPY+ HAPPY BOOST Lens to its Next Big Thing in Tech list, an accolade that honors...
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November 18, 2022
2023 Life Time Sea Otter Classic Summit Set for April 17-19; Registration Now Open
MONTEREY, Calif. (Nov. 18, 2022)/OUTDOOR SPORTSWIRE/ – Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand and the Sea Otter Classic announced the opening of registration for the second annual Sea Otter Classic Summit - the two-day global gathering of outdoor industry leaders for learning and networking to kick-off the summer...
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November 18, 2022
Off-White™ EQUIPMENT™ c/o Helinox
November 18, 2022 /OUTDOOR SPORTSWIRE/ – Helinox, the brand that created the category of lightweight, portable furniture, introduces the Off-White™ EQUIPMENT™ c/o Helinox collection. The brainchild of Off-White™ founder and creative director Virgil Abloh, this first-of-its-kind collaborative questions the existing confines of design innovation within the luxury space through boundary-breaking expressions....
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November 18, 2022
Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection
OSLO, Norway (Nov. 18, 2022) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall 2023 collection, featuring the tamok Gore-Tex Performance Shell Jacket and Bib, a new collapsible ski bag and an assortment of women’s ski touring pieces. Additionally, the trollveggen line...
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November 17, 2022
Outdoor Retailer Announces Winter Programming Transformation with New Leadership Conference and New Dates
SAN JUAN CAPISTRANO, California – (November 17, 2022) /OUTDOOR SPORTSWIRE/ - Outdoor Retailer announced a fresh format in its approach to serving the outdoor and winter sports marketplace. Through the introduction of new events and a shift in future dates, Outdoor Retailer will provide more opportunities for the industry to...
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November 17, 2022
Life Time Announces 2023 Grand Prix presented by Mazda Series Details; Applications Accepted Beginning Dec. 1
CHANHASSEN, Minn., (Nov. 17, 2022) /OUTDOOR SPORTSWIRE/ - Following the successful finale of the 2022 Grand Prix race series at Big Sugar Gravel presented by Mazda in Bentonville, Ark., Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand and event producer, announces details for the 2023 Life Time Grand...
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November 17, 2022
Introducing new GORE-TEX Laminates made with recycled BIONIC textile
ELKTON, Md. (November 17, 2022) /OUTDOOR SPORTSWIRE/ – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will introduce two new 2-layer GORE-TEX Laminates with BIONIC textile made from plastic waste partially collected from coastal environments. Gore has collaborated with the Bionic team to...
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November 17, 2022
Polartec Commits to Net-Zero Future
Spartanburg, S.C. (November 17, 2022) /OUTDOOR SPORTSWIRE/ – Polartec® — the premium creator of innovative and sustainable textile solutions — announces its parent organization Milliken & Company now holds approved science-based net-zero targets. Science Based Targets initiative (SBTi), a U.N.-backed collective dedicated to helping companies set emission reduction targets consistent with...
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November 17, 2022
Grayl Heats Up the Market with a Titanium Filter and Purifier Bottle that Cooks
SEATTLE, Wash. (November 17, 2022)/OUTDOOR SPORTSWIRE/ – Grayl®, the maker of innovative water purifiers purpose-built for backcountry adventure, introduced the world’s first titanium water filter and purifier bottle. With design and engineering input from trusted bushcraft and backcountry professionals, the 16.9 Fl Oz UltraPress® Titanium Bottle delivers unparalleled strength-to-weight ratio, long-lasting durability,...
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November 17, 2022
Spy+ Optic Happy Boost Lens Named to Time Magazine Best Inventions Of 2022 List
Carlsbad, Calif. /OUTDOOR SPORTSWIRE/ - Time Magazine has chosen the critically acclaimed SPY+ Optic HAPPY BOOST™ Lens Technology as one of its annual Best Inventions of 2022 winners. Launched earlier this year in the SPY+ sunglass collection and now available in its premium snow goggles, HAPPY BOOST is a proprietary...
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November 17, 2022
Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...
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November 16, 2022
Fenix Launches the WH23R Work Headlamp — New Superior Technology Meets a Rugged Build
/OUTDOOR SPORTSWIRE/ – Fenix Lighting is determined to wrap up the year with a bang of innovation. Its just-launched work headlamp, the Fenix WH23R promises the perfect balance of performance, convenience, and durability. Providing a maximum of 600 lumens and equipped with a smart motion sensor, the WH23R work headlamp can...
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November 16, 2022
RECCO Selects Verde Brand Communications as North America Public Relations Partner
Stockholm, Sweden - (November 16, 2022) /OUTDOOR SPORTSWIRE/ – As the brand expands awareness of its technologies to make people more searchable in the outdoors, RECCO selected Verde Brand Communications as its public-relations and brand-communications partner in North America. RECCO is well-known worldwide as a technology tool that can help locate people...
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November 16, 2022
Outdoor Adventure X Opens Sales for Tickets and Camping, Exhibitor and Sponsorship Packages
INDIANAPOLIS – (November 16, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Adventure X, a new adventure festival launching this summer, opened sales today for single-day and weekend tickets, as well as camping and glamping packages. The 2-day event open to the public will debut at Snowbasin Resort in Huntsville, Utah, June 17-18, 2023, with...
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November 16, 2022
Rob Leo Joins Oboz Footwear as VP of Finance
Bozeman, Mont., (November 16, 2022)/OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has hired Rob Leo as its VP of Finance. Leo joins Oboz from Skullcandy Inc. “Rob brings a wealth of knowledge, great ideas and enthusiasm to our finance team,” said Amy Beck, Oboz Footwear president. “At...
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November 16, 2022
Heliconia Brings in James McBeath as the New Director of In4adventure.com
November 16, 2022 /OUTDOOR SPORTSWIRE/ – Heliconia, the video production company behind award-winning TV series such as Epic Trails, Facing Waves and Adventure Cities, is excited to announce the hiring of long-time industry marketer, James McBeath. McBeath joined the team earlier this month as Director of Heliconia’s new In4adventure.com project, overseeing its...
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November 16, 2022
Grassroots Connect’s November show delivers on record brand attendance and high retailer engagement during ‘pivotal moment’ in the specialty outdoor marketplace
KANSAS CITY, MISSOURI (November 16, 2022) /OUTDOOR SPORTSWIRE/ – During early November's Grassroots Connect, the annual fall buying show of Grassroots Outdoor Alliance, the event once again delivered an A-list roster of independent retailers and specialty outdoor brands, a hyper-efficient show format featuring four days of pre-scheduled meetings, and a inspiring lineup...
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November 16, 2022
More Capable Than Ever: Dave & Matt Vans Announces 2023 Lifestyle Vehicles
GYPSUM and RIFLE, COLORADO – Nov. 16, 2022 – Dave & Matt Vans, the ‘lifestyle vehicle’ company that manufactures, sells, and rents vans featuring “everything you need and nothing you don’t,” today announces its new lineup of Lifestyle Vehicles (LVs) for 2023, offering greater capability than ever before. Built on...
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November 16, 2022
Men’s Outdoor and Lifestyle Apparel Brand DKOTA Grizzly adds APEX Outdoor Sales Group as South Central Reps
St Louis, MO, November 16, 2022 /OUTDOOR SPORTSWIRE/ - Men’s rugged lifestyle apparel company DKOTA Grizzly, is proud to announce the hiring of APEX Outdoor sales group for Texas, Arkansas, Louisiana and Oklahoma. Joel Anderson, Vice President of marketing and sales, expressed his pleasure at the hiring. “We are very...
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November 16, 2022
New Snow Goggles from Spy+ Optic Were Created Using Artificial Intelligence to Enhance Color By 30 Percent
Carlsbad, Calif. /OUTDOOR SPORTSWIRE/ - Building off of the success of its summer launch in sunglasses, the highly rated SPY+ Optic HAPPY BOOST™ Lens Technology is now available in their Marauder collection of goggles for skiers and snowboarders. HAPPY BOOST is a proprietary lens technology that SPY+ Optic developed using...
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November 16, 2022
G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., (November 15, 2022) /OUTDOOR SPORTSWIRE/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...
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November 15, 2022
Fischer lands top accolades for winter 2022/23 ski and boot lineups
AUBURN, N.H. (Nov. 15, 2022) /OUTDOOR SPORTSWIRE/ - Fischer Sports announces a noteworthy year for the brand, with multiple skis and boots in the 2022/32 lineup tallying selections and awards. Fischer is sporting many new and redesigned ski and boot builds for this season’s lineup and testers and editors took...