PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 31, 2025
Fleet Feet Opens New Store in Panama City, Florida
PANAMA CITY, Fla., and CARRBORO, N.C. (July 31, 2025) /OUTDOOR SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of run specialty stores, will open its newest storefront in Panama City, Florida. Located in the SweetBay Town Center at 950 Promenade St., the store becomes the second Fleet Feet location owned...
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July 31, 2025
Overland Expo Mountain West Returns to Loveland, CO, August 22–24, 2025
LOVELAND, CO (July 29, 2025) /OUTDOOR SPORTSWIRE/ — Overland Expo® Mountain West, the premier overlanding event in the U.S., returns to Loveland, Colorado, August 22–24, 2025. Mountain West has quickly become a can’t-miss gathering for adventurers from across North America, bringing together top gear innovators, seasoned travelers, and thousands of...
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July 31, 2025
Fleet Feet to Open New Store in Somerville, New Jersey
SOMERVILLE, N.J., and CARRBORO, N.C. (July 31, 2025) /OUTDOOR SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of run specialty stores, is opening a new store in Somerville, N.J., on Monday, August 4. Located at 76 W. Main Street, the Somerville location marks the fifth Fleet Feet in Northern New...
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July 31, 2025
New Go RVing Posters Demonstrate RV Travel Adventures Awaiting “Just Beyond Your Door
FAIRFAX, VA (July 31, 2025) /OUTDOOR SPORTSWIRE/ - New Go RVing posters are now available for RV dealers, state RV associations, and RV show promoters to help bring awareness of the industry’s national advertising and promotion campaign to the local level. The four posters feature the Go RVing logo and...
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July 31, 2025
Garmin acquires MYLAPS, a leading sports timing company
Schaffhausen, Switzerland (July 30, 2025) /ENDURANCE SPORTSWIRE/ — Garmin Ltd. (NYSE: GRMN) has acquired MYLAPS, a leading Dutch provider of integrated timing, live tracking and performance analysis tools that helps create the ultimate sports experience for millions of athletes and spectators. With operations in North America, Europe, Asia and Australia,...
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July 31, 2025
Shady Rays Launches Exclusive Golf Collection with YouTube’s Biggest Golf Stars Good Good Golf
LOUISVILLE, Ky. (July 31, 2025) /OUTDOOR SPORTSWIRE/ - Shady Rays, one of the nation's fastest growing lifestyle and adventure eyewear brands, today announced the successful launch of its new partnership with the next-generation golf, media, and lifestyle brand Good Good Golf, transforming the visual experience on courses nationwide. This power-pairing...
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July 30, 2025
What’s Old is New Again: Stio Partners with BirdieBlue and Geartrade to Launch Limited Edition Upcycled Bag Collection
JACKSON, Wyo. (July 30, 2025) /OUTDOOR SPORTSWIRE/ - Stio - the mountain lifestyle brand headquartered in Jackson, Wyoming - joins forces with women-led upcycle adventure brand, BirdieBlue and Geartrade to repurpose worn, damaged, and retired Stio apparel into one-of-a-kind, mountain inspired accessories. The collaboration introduces three limited-edition bags, each handcrafted...
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July 30, 2025
A/S Helle Fabrikker Announces the Appointment of Matthew Huff as Chairman of the Board
Holmedal, Norway (July 30, 2025) /OUTDOOR SPORTSWIRE/ – The Helle Board is pleased to announce the appointment of longtime partner Matt Huff as the company’s new Board Chair. Huff was responsible for the reintroduction of Helle and its repositioning in the US market in 2010 and has contributed to the...
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July 30, 2025
OutsidePR Announces 2026 JEDIA+ Program
Sausalito, Calif. (July 30, 2025) /OUTDOOR SPORTSWIRE/ — OutsidePR, a leading boutique outdoor industry and active lifestyle public relations firm with a focus on diversifying the outdoor community, is proud to announce that its 2026 Justice, Equality, Diversity, Inclusion and Accessibility+ (JEDIA+) Public Relations program is now open for applications....
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July 30, 2025
Matador and Carryology Unveil Third Collab Release: The EDX Ultra Series
BOULDER, Colo. (July 30, 2025) /OUTDOOR SPORTSWIRE/ - The latest evolution of the coveted EDX collaboration has arrived, bringing together Matador Travel Equipment, the award-winning producer of high-performing travel gear, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry. Introducing the EDX Ultra™ Series...
