PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 10, 2025
Porsche and Norrøna Forge new Collaboration
Porsche and Norwegian outdoor brand Norrøna have teamed up to launch a new winter sports collection under the tagline “Crafting new Adventures.” The collaboration centers on Norrøna’s famous lofoten big mountain freeride collection for men and will debut in November 2025. Stuttgart, Germany (September 10, 2025) /OUTDOOR SPORTSWIRE/ - Porsche...
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September 10, 2025
Maven Unveils the M Series Monoculars
LANDER, Wyo. (September 10, 2025) /OUTDOOR SPORTSWIRE/ – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its lineup with the introduction of the M.1 and M.2 Monoculars. Designed for outdoor enthusiasts who want premium glass in a lightweight, single-barrel format,...
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September 10, 2025
Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team
Durango, CO (September 10, 2025) /OUTDOOR SPORTSWIRE/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...
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September 10, 2025
Seatrees Documentary Kelp Currency Selected for Climate Film Festival in New York City
MANHATTAN BEACH, CA (September 10, 2025) /OUTDOOR SPORTSWIRE/ – Seatrees, a California-based nonprofit dedicated to restoring ocean ecosystems, announced that its documentary Kelp Currency: Unlocking the True Value of the Ocean’s Forests will screen at the Climate Film Festival in New York City this September. The film showcases groundbreaking kelp research and...
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September 10, 2025
RE:PUBLIC Brings Public Lands to the Front Page
September 10, 2025—Santa Fe, NM /OUTDOOR SPORTSWIRE/ - RE:PUBLIC, a new nonprofit, nonpartisan news organization dedicated to covering America’s 660 million acres of public land, officially launches this fall. Founded by former Outside Magazine editor-in-chief Christopher Keyes, RE:PUBLIC will educate, inform, and entertain readers by spotlighting important trends and threats to...
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September 10, 2025
Saddle Up! “Cast Iron Cowboy” Premieres September 29 on Outdoor Channel During “Premiere Week”
DENVER (September 10, 2025) /OUTDOOR SPORTSWIRE/ - Saddle up and get ready to experience the heart and soul of cowboy culture with Cast Iron Cowboy, a new series debuting on Outdoor Channel on September 29 at 9:30 pm ET, kicking off the network’s “Premiere Week,” with dozens of new series...
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September 10, 2025
Tucker Carlson on Finding Purpose in the Wild on “The Michael Waddell Podcast”
DENVER (September 10, 2025) /OUTDOOR SPORTSWIRE/ - The Michael Waddell Podcast, presented by Spandau Arms and in partnership with Spartan Precision and Folds of Honor, welcomes media personality Tucker Carlson for an intimate conversation exploring the art of disconnecting from modern life, the role of technology today, and the spiritual...
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September 10, 2025
Helly Hansen Develops First Workwear Footwear Collection for the U.S. Market
DENVER, CO (September 10, 2025) /OUTDOOR SPORTSWIRE/ – Helly Hansen, the premium workwear brand trusted by professionals around the world, is excited to announce the launch of its first-ever workwear footwear collection developed specifically for the U.S. market. Delivering the same industry-leading performance and protection Helly Hansen is known for...
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September 10, 2025
Cirql® Welcomes Renaud Allaire as Development & Innovation Director
HO CHI MINH CITY, Vietnam (September 10, 2025) /OUTDOOR SPORTSWIRE/ – Cirql®, a Vietnam-based innovation company focused on developing scalable, less impactful, finished midsole components and material solutions for footwear brands, announces the appointment of Renaud Allaire as Development & Innovation Director. With roots stemming from iconic footwear brands such...
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September 9, 2025
Utah Innovation Awards – Wūru Wool Proves American Manufacturing Can Compete With Tech
Salt Lake City, UT (September 9, 2025) /OUTDOOR SPORTSWIRE/– Wūru Wool Company, a proudly Utah-based merino wool apparel brand, was honored with a 3rd place finish in the Industrial Manufacturing category at the 2025 Utah Business Innovation Awards Summit. The recognition comes in a field traditionally dominated by technology-driven companies—underscoring Wūru Wool’s...
