July 27, 2021

Wildsyde® ebikes Answer Bike Demand with Responsive Supply Chain Forecasting and New Models

Avon, Colo - July 27th, 2021. A new delivery of Wildsyde® vintage electric bicycles has arrived, with new models and upgrades for 2021. Despite the massive shortage of ebikes across the country, this is great news for customers who want to swap their cars and rising gas prices for an...

July 26, 2021

Christopher Blevins Battles to Top-15 Finish in Men’s XC Mountain Bike Olympic Race

TOKYO – The Izu peninsula was the scene for the Men’s Cross-Country Olympic event. The technical, 4.1-kilometer course just west of the Izu Velodrome and had features like Amagi Pass, the Chopsticks, and the Sakura Drop. The race had one start loop and seven laps of the course, for a...

July 26, 2021

Ski Mountaineering (Skimo) is now an Olympic event for winter games 2026

Today the International Olympic Committee (IOC) unanimously approved to add Ski Mountaineering to the Milano Cortina 2026 Winter Olympics. From the President of the US Ski Mountaineering Association (USSMA), Ram Mikulas, "This is fantastic news!  We are very excited to hear about the announcement to include ski mountaineering in the...

July 26, 2021

Report shows Outdoor Industry has work to do on its online ADA compliance

EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) —Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, recently completed a report evaluating over 275 outdoor industry retailer and brand...

July 26, 2021

Skratch Labs Brings Back its Popular Limited-Edition Flavor of Sport Hydration Drink Mix: Summer Peach

Boulder, CO (July 26, 2020)- Skratch Labs, an innovator in performance nutrition, announces the re-release of it’s seasona lsummer flavor of Sport Hydration DrinkMix, Summer Peach. With the resounding successof an initial offering in May, Skratch Labs is offering one more chance to pick up a 440g bag of Summer...

July 25, 2021

iFIT Acquires 29029, the Premium Ultra-Endurance Event and Community That Brings the Experience of Climbing Mount Everest to its Members Around the World

(LOGAN, Utah) iFIT, a global leader in connected fitness software, content, and equipment, today announced that it has acquired 29029, the company that created the category of endurance hiking events. 29029 delivers the experience of climbing Mount Everest to its members and provides the ultra-endurance experience to athletes at all...

July 23, 2021

Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases

BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act (S. 2420), led by Senators Brian Schatz (D-HI)...

July 23, 2021

Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series

Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...

July 22, 2021

Colorado Yurt Breaks Ground at Colorado Outdoors

MONTROSE, COLORADO (July 23, 2021) – Construction of over 30,000 square feet of new office and manufacturing space at Colorado Outdoors officially began yesterday for the Colorado Yurt Company (Colorado Yurt). Colorado Yurt is a Montrose-based business specializing in the manufacturing of yurts, tipis and rugged canvas wall tents. In...

July 22, 2021

DPS Releases Small-Batch Ski Collections, New Bindings, Glove Line for Dreamtime 2021

SALT LAKE CITY (July 22, 2021) ­­— DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the start of its annual Dreamtime event on July 26. Running through August 11, Dreamtime will see DPS release limited models, including Special Edition Pagoda Tour skis, two limited...