PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 24, 2021
Big Agnes Earns Responsible Down Standard Certification
STEAMBOAT SPRINGS, Colo. (Aug. 24, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is proud to announce that it has officially received its Responsible Down Standard (RDS) brand certification. While the brand has purchased RDS down for all of its down sleeping bags and apparel for more than...
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August 24, 2021
Superfeet Introduces ADAPT™ Run Insole Family
FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles represent an evolution of Superfeet technology — an alternative to the firm foundation of traditional...
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August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
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August 20, 2021
Green Theme Technologies Promotes David Andreas to CEO
Albuquerque, New Mexico: Green Theme Technologies Inc., an innovator of textile finishing, announced the appointment of David Andreas to CEO from his former role as President and COO, succeeding Gary Selwyn, Ph.D., effective August 11. Andreas takes leadership of GTT at an opportune time in the company’s growth trajectory as...
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August 19, 2021
Café, Anywhere: Helinox Teams Up with Café Kitsuné for Preview of 2022 Café Chair and Café Table
BERKELEY, Calif. - August 19, 2021 - Helinox, the original maker of lightweight, portable furniture and accessories, and Café Kitsuné, the specialty coffee retailer from multi-faceted Paris-meets-Tokyo brand Kitsuné, which extended its activities to roasteries, bars and restaurants, have joined for a sneak preview of Helinox’s new Café Chair and...
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August 19, 2021
HitchFire Releases Driver-Side Swing Arm for Forge 15
Santa Cruz, CA (August 19, 2021) – Grilling in the great outdoors just got a lot easier for some 4x4 owners. Today, HitchFire announces the release of a new driver-side swing arm that will make it easier for Jeep Wrangler and Ford Bronco owners to equip a Forge 15 Grill...
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August 19, 2021
MANTRA Labs Introduces New Packaging Designed to Represent the Power of Positive Nutritional Habits
AUSTIN, Tex. - AUGUST 19, 2021- MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today introduces its new packaging and website that reflect the brand’s mission to support mental and physical fitness through everyday nutritional supplements. Vibrant color, concentric circles and...
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August 19, 2021
Gnarly Nutrition Releases New Video Series
SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...
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August 18, 2021
State Bicycle Co. Announces Collaboration with National Park Foundation
Phoenix, AZ (August 17, 2021) – State Bicycle Co. has teamed up with the National Park Foundation to create a limited-edition collection of bicycles, clothing, and accessories – proceeds from which will help support America's beloved national parks. The State Bicycle Co x National Park Foundation collection will feature an...
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August 18, 2021
American Mountaineering Museum exhibit tells legacy of first African American Denali summiteer
SEATTLE, Wash. (Aug. 17, 2021) – Stories around first ascents in climbing are the stuff of legends in the Outdoor Industry, but few know of Charles Madison Crenchaw, the first black climber to reach the summit of Denali, North America’s highest point, in 1964. A collaboration between journalist James Edward...
