May 25, 2021

Suunto Unveils Its Thinnest, Smallest and Toughest Watch Ever, the Suunto 9 Peak

HELSINKI (May 25, 2021) – Suunto, global leader in sports watches, dive computers and precision instruments, launches it’s newest flagship watch, the Suunto 9 Peak, the thinnest, most powerful and uncompromisingly durable watch in brand history. Inspired by the award-winning Suunto 9 Baro, the Suunto 9 Peak is designed for...

May 24, 2021

Velocio launches 2021 Unity Jersey to support climate focused non profit partners

Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually...

May 24, 2021

North St. Bags Debuts the Venture, Brand New 30L Pannier

Portland, Ore.  -- North St. Bags is proud to introduce the Venture Pannier, a 30-liter bike bag that bolsters they’re already comprehensive line with another, larger, option. North St. crafted the Venture Pannier to excel at every turn. Whether it takes you to your day at the office, an afternoon...

May 24, 2021

goodr Announced as the Official Sunglasses of the 2021 OCRWC

To tackle a beast like Vermont’s Stratton Mountain, you need to be a beast — and sunglasses-maker goodr knows the perfect eyewear to give you that extra edge. That’s why Adventurey is proud to announce that goodr will be the official sunglasses of the 2021 Obstacle Course Racing World Championships,...

May 24, 2021

Outdoor Foundation Announces Four New Thrive Outside Communities

BOULDER, Colo. (May 24, 2021) —Outdoor Foundation, the organization dedicated to reversing the trend of decreased outdoor participation, today announced its second cohort of Thrive Outside Communities in St.Louis, Missouri; the Twin Cities region, Minnesota; Philadelphia, Pennsylvania; and the state of Maine. The Outdoor Foundation’s Thrive Outside Initiative awards multi-year,...

May 21, 2021

LIVSN Designs Launches New Flex Canvas Shorts

BENTONVILLE, Ark. - May 21, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Flex Canvas Shorts. The shorts are made with the same quality, durability, and intentionality of...

May 20, 2021

Woman-Dominated Team 2nd Place Overall in America’s Toughest Race

Bend, Oregon (May 20, 2021) — Chelsey Magness is well acquainted with Adventure Racing podiums as a founding member of Team Bend Racing, the top-rated US team in international competition. But her latest podium may be her proudest moment: Her woman-dominated (3-1) Team Journey/Bend Racing (TJBR) placed 2nd overall at...

May 20, 2021

Dometic Acquires Front Runner Vehicle Outfitters

The transaction strengthens the Front Runner and Dometic product offering and distribution network, servicing the vehicle-based outdoor market. The transaction is expected to be effective in Q3 2021. DESCRIPTION OF FRONT RUNNER VEHICLE OUTFITTERS Front Runner Vehicle Outfitters is a provider of high-quality roof racks, storage solutions and camping gear...

May 20, 2021

Grundéns Sustainability Journey Continues with Introduction of Fully Compostable Packaging

May 20, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new eco packaging that is completely compostable and will help reduce the ubiquitous plastic poly bags that have been common in packaging for many years. Each year, 500 billion plastic bags are used...

May 20, 2021

Surfer Garrett McNamara Joins Astral as Brand Advisor

Asheville, NC – May 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development, and will advise in marketing to saltwater users, including...