PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 15, 2021
Houdini Sportswear Supports Sierra Club in Celebration of Earth Month
STOCKHOLM, Sweden – April 15, 2021 – The Swedish circular sportswear brand Houdini is supporting Sierra Club's Team Sierra this April to celebrate Earth Month, helping to drive funds and create awareness around environmentalism and circular business. Team Sierra is Sierra Club's grassroots community fundraising program that encourages anyone to...
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April 15, 2021
Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts
Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and Zen Ventilated Cycling Liner which are available now and made-to-order at Kitsbow’s factory in Old...
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April 15, 2021
Cotopaxi Joins Climate Neutral
Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of its carbon footprint. Climate Neutral, a non-profit...
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April 15, 2021
Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest
Milton, Del., Thursday, Apr. 15, 2021– Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, acai berries, monk fruit, sea salt and special, Hopsteiner Polyphenol-Rich Hop PelletsTM, it is a deliciously...
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April 15, 2021
Mountain Hardwear Names Matt Burbach Director of Marketing
Richmond, Calif. (April 15, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer ecommerce, wholesale,...
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April 15, 2021
Mammut And The Lady Alliance Adventure Safety Festival Returns For 2021
Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful virtual Adventure Safety Festival into 2021. The festival offers a chance for women+ to engage with...
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April 15, 2021
UltrAspire Welcomes Jeff Browning to the Elite Athlete Team
UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...
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April 15, 2021
First Descents Receives $840,000 in Grants for Cancer Survivors and Frontline Healthcare Workers Thanks to Omaze Community and THOR Industries
DENVER, Colo. (April 15, 2021) - First Descents has announced that Omaze experiences have helped provide $840,000 in grants from CAF America, to extend the healing power of adventure to frontline healthcare workers, caregivers, and young adults impacted by cancer and other serious health conditions. This leadership level gift was made...
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April 15, 2021
Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis
Park City UT (April 14, 2021)-- In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions. ClimateUnited Week is part of SIA’s member facing climate initiative and will be presented in partnership...
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April 15, 2021
Klean Kanteen is Tickled PINK to Go Green for Earth Day
CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK. This collaboration comes at a time in which fashion...
