April 15, 2021

UltrAspire Welcomes Jeff Browning to the Elite Athlete Team

UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...

April 15, 2021

First Descents Receives $840,000 in Grants for Cancer Survivors and Frontline Healthcare Workers Thanks to Omaze Community and THOR Industries

DENVER, Colo. (April 15, 2021) - First Descents has announced that Omaze experiences have helped provide $840,000 in grants from CAF America, to extend the healing power of adventure to frontline healthcare workers, caregivers, and young adults impacted by cancer and other serious health conditions. This leadership level gift was made...

April 15, 2021

Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis

Park City UT (April 14, 2021)-- In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions. ClimateUnited Week is part of SIA’s member facing climate initiative and will be presented in partnership...

April 15, 2021

Klean Kanteen is Tickled PINK to Go Green for Earth Day

CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK. This collaboration comes at a time in which fashion...

April 15, 2021

Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo

EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...

April 15, 2021

American River 50 Mile Endurance Run Presented by Norcalultras Returns May 8, 2021

Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in Auburn, California the race is now ranked as the second largest 50-mile endurance run. Recognized for...

April 15, 2021

Nixon Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics

CARLSBAD, Calif., (SPRING 2021) – Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide...

April 14, 2021

Meet Two New Magnetic Work Flashlights From Fenix: The WT25R and WT16R

For over two decades, Fenix has been a leader in manufacturing some of the strongest, most reliable lights for both work and play. Their newest work light releases are no exception to this long history of quality and reliability. Fenix is proud to announce the release of the extremely versatile...

April 14, 2021

Independent outdoor specialty retailers see robust recovery rebound with 101% year-to-year sales increase in March

APRIL 14, 2021 -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales reports, independent outdoor specialty retailers are enjoying an exceptional year-to-year sales rebound that has both met...

April 14, 2021

onX and Somewear Labs Partner to Develop an Industry-First Integration

Missoula, MT (April 14, 2021) —  onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app and satellite communications device. Through this and future integrations, onX and Somewear Labs aim to...