June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 8, 2021

Liv Cycling Welcomes Anita Naidu

NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...

June 7, 2021

Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth

SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...

June 7, 2021

Diamondback Announces Partnership with LOGE Camps

KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...

June 7, 2021

Grassroots Outdoor Alliance opens Switchback real-time data tool to all members

MONDAY, JUNE 7 2021– Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent outdoor retail, announced this week the graduation of their Switchback data tool from pilot phase to general availability for all Grassroots members. Developed in partnership with PivotPoint Retail, the new Switchback platform...

June 7, 2021

Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development

DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...

June 7, 2021

Chaco Footwear and Thomas Rhett Collaborate On New Summer Collection

ROCKFORD, Mich. (June 7, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, and multi-PLATINUM selling country artist Thomas Rhett today announce the Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Thomas Rhett’s passion for the outdoors and time spent exploring outside with his family. With the...

June 3, 2021

Outdoor Research Donates Award-Winning Face Masks to The Big Gear Show

PARK CITY, UT (June 3, 2021) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, is proud to partner with Outdoor Research to offer the brand’s award winning Face Mask Kit to every show attendee. At the start of the pandemic, Outdoor Research...

June 3, 2021

MacNeill Pride Group Appoints CEO and Board of Directors to Bolster Market-Leading Outdoor & Sporting Goods Brands

BRENTWOOD, Tenn. – [June 3, 2021] – MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, today announced the appointment of Keith Bornholtz as Chief Executive Officer. MPG is a portfolio company of Centre Partners. Bornholtz, who has over 30 years of experience...