PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 27, 2021
Giant Bicycles, Liv Cycling and PeopleForBikes’ Ride Spot Present the World Bicycle Day Challenge
Boulder, CO and Newbury Park, CA (May 27, 2021)— Giant Bicycles and Liv Cycling are partnering with PeopleForBikes and Ride Spot to present the World Bicycle Day Challenge — a 10-day campaign inspiring people to get out and ride. World Bicycle Day is Thursday, June 3, 2021. World Bicycle Day...
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May 27, 2021
#HikeUnited21 Sets it Sights on Nationwide Hike Participation
San Francisco, CA - May 27, 2021- In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way to get people out on the trails. No specific trail. No specific distance. The goal is to...
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May 27, 2021
HitchFire Releases All-New Ultimate Grill Station™
May 27, 2021 (Santa Cruz, CA) – Following the launch of the Forge 15 hitch-mounted grill last year, HitchFire announced today the addition of accessories to their flagship product to create the Ultimate Grill Station™. This package includes the Forge 15 grill, a side table with an impressive 15”x30” hard...
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May 27, 2021
Norrøna’s falketind Gore-Tex® Jacket Included in Coveted Outdoor Buyers’ Guides
BOULDER, Colo. (May 27, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, celebrates the inclusion of the brand’s most versatile, waterproof and breathable all-season recycled Gore-Tex jacket, the falketind Gore-Tex Jacket, in Outside Magazine’s 2021 Summer Buyer’s Guide and Backpacker Magazine’s 2021 Gear...
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May 27, 2021
Outdoor Research focuses on inclusivity by offering extended, plus sizing in technical apparel
SEATTLE, Wash. (May 27, 2021) – Inspired by the lack of truly technical apparel and layering systems in inclusive sizes, Outdoor Research, the Seattle based manufacturer of outdoor apparel, will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022....
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May 27, 2021
Tyvan Marce scales his own Everest
People say they want to climb Mount Everest “because it’s there.” But what would drive someone to run up and down a mountain to climb the equivalent elevation of 8,848 meters in one go? For sixteen-year-old trail runner and Pho3nix ambassador Tyvan Marce, it was a desire to challenge himself...
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May 27, 2021
Hydro Flask Partners with Girl Scouts of the USA For Girl Scouts Love The Outdoors Challenge
Bend, OR (May 27, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its sponsorship of Girl Scouts of the USA (GSUSA). Hydro Flask will invest $100,000 in the national Girl Scouts Love...
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May 27, 2021
Rab Names New Rocky Mountain Sales Reps
Louisville, CO (May 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Stephen Nance and Corbin Biehler of the Colorado-based Freestone Sales Group as the company’s new sales reps for the Rocky...
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May 27, 2021
ALPS Mountaineering Introduces Helix
New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, adds two new backpacking tents to its expansive line of wilderness adventure gear with the release of the Helix series lightweight tents. The new Helix tents are available with one- or two-person...
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May 27, 2021
Cascade Designs Expands Sales and IT Departments with Three New Hires
SEATTLE, Wash. (May 27, 2021) - Cascade Designs; the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite; announces three new hires in their sales and IT departments. Tim Lau will be joining the team as International Sales Manager for Canada and APAC, Jenni Schmidt will work as Senior...
