PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 3, 2026
Sweating For Species Protection
/OUTDOOR SPORTSWIRE/ - Climb high, protect snow leopards: after a two-year break, the legendary DYNAFIT International Snow Leopard Day is making a big comeback. The weekend of March 7/8, 2026 is all about the endangered wildcat. Ski tourers and, for the first time, also trail runners can put their passion...
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February 2, 2026
Voting Now Open for the 2026 Outdoor Media Awards People’s Choice Categories
February 2, 2026 /OUTDOOR SPORTSWIRE/ - Voting for the 2026 Outdoor Media Awards – People’s Choice categories is open now through Noon CST on March 2, 2026! The Outdoor Media Awards are the annual awards program of Outdoor Media Summit, recognizing the editors, journalists, freelancers, content creators, and digital and...
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February 2, 2026
Built from Day One, Made for What’s Next: SMITH Launches Series ‘65 Collection
Portland, Oregon (February 2, 2026) /OUTDOOR SPORTSWIRE/ – Paying tribute to 60 years of innovation, passion, and performance, SMITH - the global leader in snow eyewear and helmets - announces the launch of its limited-edition Series ‘65 Collection. The journey started when founder, Dr. Bob Smith, hand-built the first fog-free...
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February 2, 2026
Soča Launches at 2026 Consumer Expos Nationwide
DALLAS, TX (February 2, 2026) /OUTDOOR SPORTSWIRE/ - Soča, a newly launched brand of refined yet technical women’s fly-fishing apparel, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor clothing. Founded by four women and born from a shared love of fly fishing,...
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February 2, 2026
BRANWYN Named to The Lead’s Foremost 50 List
Bend, OR (February 2, 2026) /OUTDOOR SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...
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February 2, 2026
HydraPak Introduces PackFlask, a Modular Hydration System for Any Backpack
Oakland, CA (February 2, 2026) /OUTDOOR SPORTSWIRE/ – HydraPak, the innovative global leader in hydration solutions, proudly launches the ultra-light, efficient PackFlask Collection, designed to elevate any backpack with harness-mounted hydration. Available now via HydraPak and in all REI stores nationwide, the PackFlask line offers outdoor enthusiasts a versatile, hands-free...
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February 2, 2026
Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner
Boston, MA (February 2, 2026) /OUTDOOR SPORTSWIRE/ — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...
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February 2, 2026
REDARC Tow-Pro Link Now Available
LONSDALE, SOUTH AUSTRALIA (February 2, 2026) /OUTDOOR SPORTSWIRE/ – REDARC, the industry leader in power management systems and towing for over 45 years, introduces the Tow-Pro Link — a next-generation brake controller that makes towing simpler, safer, smarter, and more connected than ever. The dedicated Bluetooth remote delivers dependable braking...
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January 29, 2026
RECCO Named Official Safety Partner of the 2026 Merrell Skyrunner® World Series
STOCKHOLM, Sweden (January 29, 2026) /OUTDOOR SPORTSWIRE/ — RECCO, the search-and-rescue technology, this week unveiled a new partnership with the Merrell Skyrunner® World Series, becoming the Official Safety Partner for the 2026 season. The Skyrunner® World Series was launched in 2004 and has grown to represent one of the most...
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January 29, 2026
Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains
Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...
