PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 22, 2025
Wiley X Honors Fallen Heroes as Load Master Sponsor of the 2025 Carry The Load Memorial March
Frisco, TX – [May 23, 2025] /OUTDOOR SPORTSWIRE/ - Wiley X, a longtime supporter of military and veteran communities, is proud to serve as Load Master Sponsor for the 2025 Carry The Load Memorial March, a powerful event held annually to honor and remember the sacrifices of our nation’s heroes....
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May 22, 2025
Outdoor recreation community rallies to get 500,00 acres of public land sales removed from megabill in Congress
Washington, D.C. (May 22, 2025) /OUTDOOR SPORTSWIRE/ — Following an outcry of public opposition to the idea of public-land selloffs, a massive spending bill that passed the house this morning saw proposals to sell more than 500,000 acres of public land removed from the legislation. Amidst meetings over the last...
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May 22, 2025
Norrøna Enters China’s Growing Outdoor Apparel Market
OSLO, Norway (May 22, 2025) /OUTDOOR SPORTSWIRE/ — Norwegian outdoor brand Norrøna has officially entered the Chinese market through a new partnership with leading Chinese sportswear retailer Topsports. The collaboration will bring Norrøna’s premium apparel and equipment to China mainland, Macau, and Hong Kong, with flagship stores planned in major...
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May 22, 2025
Strava Announces Acquisition of Cycling Training App, The Breakaway.
SAN FRANCISCO (May 22nd, 2025) /OUTDOOR SPORTSWIRE/ - Strava, the app for active people, today announced it has acquired the core assets of The Breakaway, the Y Combinator incubated cycling training app. The deal follows the recent news of Strava acquiring Runna, a leading running training app, and signifies further...
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May 22, 2025
Grassroots Outdoor Alliance announces 2025 Specialty Awards nominees
ASHEVILLE, N.C. (May 22, 2025) /OUTDOOR SPORTSWIRE/ — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced its slate of nominees for the 2025 Grassroots Outdoor Specialty Awards. The awards celebrate overall excellence among Grassroots retailers and vendors, as well...
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May 22, 2025
The Rock Fight Picks the Best Outdoor Towns, Fantasy-Draft Style
San Diego, CA. (May 22, 2025) /OUTDOOR SPORTSWIRE/ — The Rock Fight podcast, known for its unfiltered takes on outdoor culture, is throwing tradition out the window with its latest episode: the 2025 Outdoor Town Draft. Instead of publishing another subjective list of the “best outdoor towns,” host Colin True...
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May 22, 2025
Rumpl Debuts New Fire-Resistant Blanket and Stash Pouch
Portland, Oreg. (May 22, 2025) /OUTDOOR SPORTSWIRE/ – Rumpl, the creator of the Original Puffy Blanket and pioneer of the technical blanket category, is expanding its outdoor gear lineup with the launch of the Flame Puffy Blanket and Flame Stash Pouch, two new limited-edition products designed for safer comfort around...
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May 22, 2025
Kingbull Announces Literider 2.0: More Power, More Range, Same Rider-First Price
May 22, 2025 /OUTDOOR SPORTSWIRE/ - Kingbull today unveiled the Literider 2.0, the next evolution of its top-selling folding electric bike. Building on the success of the original Literider, Literider 2.0 delivers a stronger motor, longer range, improved frame design, and fresh new colors—all while holding the same incredible entry price...
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May 22, 2025
“In-Fisherman Storyline” Podcast Explores Evolving World of Competitive Fishing with Mark Courts and Tommy Allen
DENVER (May 22, 2025) /OUTDOOR SPORTSWIRE/– The latest episode of the popular freshwater angling podcast In-Fisherman Storyline: After Hours with Mark Courts and Tommy Allen delves into the dynamics of modern competitive fishing with a bit of a generational twist. Hosted by In-Fisherman's Thomas Allen, the conversation brings together multiple generations...
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May 21, 2025
Mountain Equipment and Bridgedale to present Spring 26 at Switchback Spring
TORONTO (May 21, 2025) /OUTDOOR SPORTSWIRE/ – Mountain Equipment, the English pioneer of high alpine gear and apparel, and Bridgedale, a global market leader in the manufacture of performance socks, will be presenting their spring 2026 collections at Switchback Spring in Nashville, TN, June 17-18 (Booth 417). In addition to...
