PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 1, 2025
SPC/LST Launches New Winter Collection Built for Longevity, Performance, and Purpose
Costa Mesa, CA (December 1, 2025) /OUTDOOR SPORTSWIRE/ — SPC/LST®, the person-built® brand redefining functional apparel through durability and design integrity, announces the release of its winter collection. Each piece reflects SPC/LST’s commitment to crafting gear that is functional, timeless and designed to endure. SPC/LST lives under the Salvation Brands...
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December 1, 2025
Huffy Launches “Grow Ride Move” Kids’ Bike Line
DAYTON, Ohio (December 1, 2025) /OUTDOOR SPORTSWIRE/ - Huffy (https://www.huffy.com), a United Wheels brand, is proud to announce the launch of its new Grow Ride Move (GRM) line, an innovative collection of kids’ bikes built to make learning to ride simpler, safer, and more fun for the whole family. Developed...
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December 1, 2025
In wake of Connect Show, Grassroots Stories builds on Grassroots Outdoor Alliance educational mission
ASHEVILLE, N.C. (December 1, 2025) /OUTDOOR SPORTSWIRE/ — Building on educational events at the 10th anniversary Fall Grassroots Connect Show last month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week unveiled the latest issue of its B2B publication Grassroots Stories,...
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December 1, 2025
ROLL Recovery Introduces SUPERPLUSH Solace™ Slides and Flip Flops
BOULDER, Colo. (December 1, 2025) /OUTDOOR SPORTSWIRE/ – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, adds SUPERPLUSH Solace™ slides and flip flops to its SUPERPLUSH™ Recovery Footwear collection. The Solace blends soft, luxurious natural materials with advanced...
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December 1, 2025
Diversified expands leadership team to oversee continued growth of The Running Event and Switchback
December 1, 2025 /OUTDOOR SPORTSWIRE/ – Diversified, the owner and operator of The Running Event (TRE) and Switchback, this week announced the expansion of their leadership team to strengthen and guide premier initiatives in the Run and Outdoor market sectors. The staffing investment is the natural next step to support...
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December 1, 2025
Kingbull: Redefining Fat-Tire E-Bikes for Every Terrain
December 1, 2025 /OUTDOOR SPORTSWIRE/ - Kingbull has steadily emerged as a pioneering force in the electric bicycle industry, focusing on the intersection of innovation, durability, and rider experience. The brand’s portfolio of fat-tire and multi-surface e-bikes is designed to tackle diverse terrains, from urban streets to gravel trails, sandy beaches,...
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December 1, 2025
Inaugural Oceania Gravel Championships to be Held at RADL GRVL in Adelaide, January 2026
Adelaide, Australia (December 1, 2025) /OUTDOOR SPORTSWIRE/ — The Oceania Cycling Confederation (OCC) is proud to announce that the inaugural Oceania Gravel Championships will debut in Adelaide, Australia, as part of RADL GRVL presented by Quad Lock on Friday, 23 January 2026. The new Championships mark a significant milestone in...
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November 25, 2025
CEP Running Welcomes Joshua Behuniak as Midwest Territory Brand Manager
DURHAM, N.C. (November 25, 2025) /OUTDOOR SPORTSWIRE/ — CEP Running, the performance compression brand built on medical-grade compression technology, welcomes Joshua Behuniak out of Chicago as its newest territory brand manager for the midwest. Under the leadership of newly appointed National Specialty Sales Manager Marc Sylvester, Behuniak will oversee brand growth...
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November 25, 2025
Popfly Launches Free Program for Small Businesses to Connect with Content Creators and Influencers
COSTA MESA, Calif. (November 25, 2025) /OUTDOOR SPORTSWIRE/ — Popfly, the content platform trusted by world-class adventure brands, announces a new product offering to support small businesses. Popfly Local is now available for small retailers, shops, and local storefronts across the country. The technology launches just ahead of Small Business...
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November 25, 2025
It’s a VUARNET Day in New York
NEW YORK, NY (November 25, 2025) /OUTDOOR SPORTSWIRE/ – VUARNET, the legendary French eyewear and outdoor brand, announces the opening of its new SoHo flagship boutique at 414 West Broadway on October 6, 2025. More than a store, the flagship embodies VUARNET’s refreshed brand identity, one that reconnects with the...
