PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 24, 2024
Fritschi Swiss launches a new collection for Fall/Winter ‘24/’25
/OUTDOOR SPORTSWIRE/ - The new collection The latest generation of Fritschi pin bindings is based on the models known for their exceptional safety and performance. The exclusive Tecton, Vipec Evo and Xenic pin bindings are now even more functional and durable thanks to innovative developments. The new generation of Tecton...
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September 23, 2024
Escapod off-road trailers retains Verde Brand Communications to lead public relations efforts
COALVILLE, Utah. (Sept. 23, 2024) /OUTDOOR SPORTSWIRE/ - Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation...
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September 23, 2024
Outdoor Industry Association Welcomes Jaclyn Levy as New Senior Director of Advocacy and Government Affairs
BOULDER, CO (September 23, 2024) /OUTDOOR SPORTSWIRE/ - A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs. A seasoned public policy leader, Levy brings...
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September 23, 2024
Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste
Louisville, CO. (September 23, 2024) /OUTDOOR SPORTSWIRE/ - Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and...
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September 23, 2024
Outdoor Sportsman Group Publishing Sees Growth in Print Readership Driven by Young Adult Males
DENVER (September 23, 2024) /ENDURANCE SPORTSWIRE/ - Outdoor Sportsman Group (OSG) recently reports notable growth across its print properties, primarily driven by the young adult male demographic. According to the latest 2024 MRI Spring Doublebase report, OSG’s MRI Reported Print Group, shows our male audience posting an increase of two...
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September 23, 2024
Marvin Harrison Jr. Connects With Cutters Sports for Dynamic Partnership
FOUNTAIN VALLEY, Calif. /ENDURANCE SPORTSWIRE/ - Cutters Sports, the leader in football glove grip technology, is proud to announce a partnership with Marvin Harrison Jr., one of the most exciting young stars in the National Football League today. This multi-year collaboration brings together a dynamic, exceptionally talented wide receiver with a...
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September 23, 2024
Fresh Culinary Quests and Hunting Adventures in Season Three of “Feral” with Chef Yia Vang on Outdoor Channel
DENVER (September 23, 2024) /OUTDOORSPORTSWIRE/ - The highly anticipated third season of Feral is set to premiere on the Outdoor Channel on September 23 at 7:30 p.m. ET. This season promises new culinary challenges and hunting adventures with renowned chef and host, Yia Vang. Feral highlights the wilderness adventure, thrill...
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September 20, 2024
“American Wild” Block Friday Nights Showcases Adventure Stories on Outdoor Channel
DENVER (September 20, 2024) /OUTDOOR SPORTSWIRE/ – Be captivated by American adventure stories and the people behind them during Outdoor Channel’s “American Wild” block of programming Friday nights beginning at 7 p.m. ET. “American Wild” promises to be a weekly highlight for hunters, outdoorsmen and women who share a passion...
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September 19, 2024
Selkirk Sport Partners with Backbone to Serve Up PR Strategy
Coeur d’Alene, Idaho, Sept. 19, 2024 /OUTDOOR SPORTSWIRE/ – Selkirk Sport, the leading pickleball paddle and accessories manufacturer, has selected Backbone to lead its public relations efforts. As Selkirk’s agency of record, Backbone will reinforce Selkirk's position as the premier brand in the rapidly growing sport of pickleball, and drive awareness...
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September 19, 2024
Amashova National Classic come back on October South Africa Cycling Calendar
/OUTDOOR SPORTSWIRE/ – The Oldest Road Classic Cycle Race in South Africa has been a part of the prestigious Gran Fondo World Tour® series since 2018. The race features two challenging routes: the classic 106 km course, which follows the legendary Comrades Marathon route, and a longer 132 km course,...