PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 1, 2024
DECATHLON Unveils A Cutting-Edge Immersive Experience On Apple Vision Pro
SAN FRANCISCO, CALIF. (February, 1 2024)/OUTDOOR SPORTSWIRE/ – Committed to offering a state-of-the-art experience to its customers, DECATHLON, the world’s largest sporting goods retailer, is launching a brand new immersive shopping app for Apple Vision Pro, which will be available on February 2nd in the United States. The result of several months...
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February 1, 2024
Paka® releases alpaca fiber thermals made with 100% natural materials
Boulder, CO (February 1, 2023) /OUTDOOR SPORTSWIRE/ - Paka, the leading innovator in alpaca apparel, today launches their new thermal line featuring a 100% natural blend of alpaca fiber and tencel. This first-of-its-kind base layer system, featuring both top and bottom options, allows users to wear exclusively natural material next...
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February 1, 2024
“100% Plastic Free? We Failed.” icebreaker’s uncompromising transparency on not yet achieving plastic-free goals
DENVER (Feb. 1, 2024) /OUTDOOR SPORTSWIRE/ - In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand’s failure of only reaching 96.14% plastic-free fibres. In 2020, the brand set the “plastic-free goal by 2023”, at the time 87% of their fibres were natural or plant-based....
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January 31, 2024
Altra Announces Expansion of the Timp Family with the New Timp Hiker, Timp Hiker GTX and updated Timp 5
DENVER, Colo., (January 31, 2024) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in performance running, today announced the expansion of the Timp collection to include the new Timp Hiker and updated Altra trail running favorite the Timp 5. “The Timp has been a top choice and beloved trail running shoe...
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January 31, 2024
Norrøna Introduces Its New møre Line and Refreshes lofoten, tamok and lyngen Collections
OSLO, Norway (Jan. 31, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall/Winter 2024-2025 collection, featuring the lofoten Gore-Tex Insulated Jacket and Pants, a new tamok wool plain shirt, and lightweight, packable anoraks for men and women, among several new products. “Our relentless...
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January 31, 2024
Dometic Launches Front Runner Grenadier Roof Rack Kits
LOS ANGELES (January 31, 2024) /OUTDOOR SPORTSWIRE/ – Dometic launches new Grenadier-specific aluminum Slimline II Roof Rack Kits. The popular and proven Front Runner Dometic Slimline II Roof Rack is modular, lightweight, strong, and versatile. It’s the original overland roof rack and can be combined with over 55 rack accessories to...
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January 31, 2024
Big Agnes Honors CDMC Sales with Sales Agency of the Year Award
STEAMBOAT SPRINGS, Colo. (Jan. 31, 2024)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that CDMC Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. CDMC Sales’ Rob Cairns, Joni Collett, and Drew Robinson are credited for the award, with outstanding performance...
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January 30, 2024
Kahtoola’s 23/24 Winter Philanthropy Grants Support Humanitarian and Outdoor Education Initiatives
Flagstaff, Ariz. (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Kahtoola is excited to announce the winners of its 23/24 Winter grant allocations, each a representation of commitment and innovation in their respective fields. This season's recipients include Elevate Nepal, Kismet Rock Foundation, Nyingtob Ling, HERO, Tolani Lake Enterprises, Montana Wilderness School, Shishmaref Native Corporation,...
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January 30, 2024
New CRUX Collection from HEAD/Tyrolia Sets the Bar for Ski Touring Performance
January 30, 2024 (Boulder, Colo.)/OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the world’s largest independently-owned ski, boot, and binding manufacturer, introduces the CRUX Collection, a complete ski touring solution that combines lightweight agility with the brand’s renowned downhill performance. Available in the fall of 2024, CRUX includes four models of skis, two binding options, plus...
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January 30, 2024
Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled...
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January 30, 2024
Vasque Partners with Camping to Connect
Red Wing, Minn./OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is proud to announce a strategic, long-term partnership with Camping to Connect. Through this partnership, Vasque will help bring outdoor experiences and educational opportunities to young individuals and foster a...
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January 30, 2024
Snowsports Industries America (SIA) Welcomes Four Accomplished Winter Industry Leaders to its Board and Appoints New Board Chair
Park City, UTAH (Jan. 30, 2024) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the leading trade association for the winter sports industry, today announces the appointment of Rachel Grogan-Cook as the new Chair of the SIA Board of Directors, in addition to four new Directors. In its ongoing efforts to balance...
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January 30, 2024
Cotopaxi Welcomes Two New Impact Partners; Water1st and GlobalGiving
Salt Lake City, UT. (January 30, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi welcomes two new impact partners, Water1st, a nonprofit implementing clean water and sanitation projects for the world’s most vulnerable communities; and GlobalGiving, a nonprofit helping the Cotopaxi Foundation reach more people and drive community-led change...
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January 30, 2024
Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner
Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ - Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse...
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January 30, 2024
BaseMap completes acquisition of HuntScore, ushering in a new era of Mobile Hunt Planning and Navigation
SANDPOINT, ID (January 30, 2024) /OUTDOOR SPORTSWIRE/ - BaseMap, Inc., a leading GPS hunting, outdoor planning and navigation app, announced today that it has acquired Arkansas-based HuntScore, an established industry provider of hunt planning tools and research analytics. BaseMap is the go-to app for millions of hunters and outdoorsmen for its...
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January 30, 2024
Outside Launches First AI-Powered Adventure Concierge
BOULDER, CO /OUTDOOR SPORTSWIRE/ - Are you looking for a more comfortable pair of ski boots? Expert advice on buying your first e-bike? A guide to the Grand Canyon from someone who’s hiked hundreds of miles there? Scout can provide detailed responses to all of your outdoor queries in just...
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January 29, 2024
Atomic Launches Shift2 – The Ultimate Freeride Touring Binding
/OUTDOOR SPORTSWIRE/ - The ultimate freeride touring binding, next-generation Shift2 integrates valuable athlete feedback to deliver greater stiffness, more power, improved shock resistance and better durability. Meticulously engineered for exploring far beyond the boundary and descending big terrain with inspiring confidence, the robust versatility of Shift2 craves a whole new...
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January 29, 2024
SIMA’s Diversity in Surfing Report Unveils a Growing Wave of Inclusivity
Huntington Beach, CA /OUTDOOR SPORTSWIRE/ - The Surf Industry Members Association (SIMA) proudly announces the release of its highly anticipated Diversity in Surfing Report, shining a spotlight on the transformative changes taking place in the world of surfing. Surfing, once considered a niche activity, has evolved into a sport, culture,...
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January 29, 2024
Geartrade unveils state-of-the-art tuning option for all hardgoods, adding an industry first for used ski and snowboard buyers
SALT LAKE CITY, UTAH (January 29, 2024) /OUTDOOR SPORTSWIRE/ – Geartrade, the award-winning online resale platform for used outdoor gear and apparel, this month announced a new service for wintersport enthusiasts – the opportunity for a high performance ski or snowboard tune before the gear gets boxed up and heads out...
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January 29, 2024
Oru Kayak’s Portable Origami Furniture Now Available
Emeryville, CA/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, has announced that Oru Camp, their origami outdoor furniture collection, is now ready for direct-to-consumer purchase. Featuring an origami Adirondack chair, an adjustable height table with storage, and a combination step stool and storage cube, Oru Camp is further proof...
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January 29, 2024
MyOutdoorTV Launches on Xumo Streaming Devices
DENVER (January 29, 2024) /OUTDOOR SPORTSWIRE/ - MyOutdoorTV continues to add new ways for audiences to engage with outdoor entertainment with availability of its streaming service on Xumo devices - introducing MOTV’s rich library of content to millions more consumers nationwide. MOTV is Outdoor Sportsman Group’s No. 1 global subscription...
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January 26, 2024
Smith Welcomes Marion Haerty to Global Snow Team
Portland, Oregon (January 26, 2024) /OUTDOOR SPORTSWIRE/ – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride World Tour, three-time Xtreme Verbier winner, and second place finisher in the 2022 Natural Selection...
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January 26, 2024
Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books, and...
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January 26, 2024
Inspired by Elite Road Runners, HydraPak Launches Tempo Squeeze Bottle to Support Hydration Strategies
OAKLAND, Calif. (Jan. 26 , 2024) /OUTDOOR SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, today launched its Tempo squeeze bottles, a durable, ergonomic product collection designed to help runners build effective hydration strategies. Influenced by the fueling habits and product preferences of top marathoners, HydraPak created the Tempo...
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January 25, 2024
KIKKAN – A Film Chronicling the Life of an Olympic Champion, Cancer Survivor, and Active Mom
Anchorage, Alaska /OUTDOOR SPORTSWIRE/ - From her debut in Salt Lake City to a decisive sprint finish in PyeongChang, Kikkan Randall defined her career through Olympic aspirations. Immediately following a gold-medal performance in PyeongChang she received a cancer diagnosis, and barely had a chance to catch her breath before finding...