May 6, 2025

Rab Names End2End Outdoor As New Sales Agency For Central U.S.

  Louisville, CO /OUTDOOR SPORTSWIRE/ - Rab Equipment, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named End2End Outdoor as its new sales agency for the North Central United States, putting an proven firm in...

May 5, 2025

Cascade Designs partners with new sales agency in New England — Mindful Outdoor Sales

SEATTLE (May 5, 2025) /ENDURANCE SPORTSWIRE/ - Cascade Designs, parent company of iconic outdoor brands including Therm-a-Rest, MSR, Platypus, SealLine, and PackTowl, is pleased to announce a new partnership with Mindful Outdoor Sales. Founded in 2022, Mindful Outdoor Sales is a dynamic agency made up of outdoor enthusiasts with a...

May 5, 2025

Twiceme Sets a New Standard in Digital Safety with Twiceme 2.0 Update

STOCKHOLM, Sweden (May 5, 2025) /OUTDOOR SPORTSWIRE/ — Twiceme Technology, the digital safety standard for jobsites and adventures, today unveiled Twiceme 2.0, a significant platform upgrade that builds upon the original product, providing a reimagined mobile experience. In addition, the brand has previewed new user features, including Automatic Alert and...

May 5, 2025

BOGS Footwear Launches New Boga, Taking the Slip-On Comfort Clog to the Next Level

PORTLAND, OR (May 5, 2025) /OUTDOOR SPORTSWIRE/ - BOGS Footwear, makers of outdoor and winter boots, is treading into new territory with the new BOGS Boga, a unisex slip-on clog style for the moments between wearing boots or shoes. Whether for after-sport recovery, a lap around the block with the...

May 5, 2025

BlackStrap Signs The Sideways Life As PR Agency Of Record To Elevate Brand Awareness

BEND, OR (May 5, 2025) /OUTDOOR SPORTSWIRE/ — BlackStrap, a mountain lifestyle brand best known for its technical and playful balaclavas and headwear, has named The Sideways Life as its new public relations agency of record. This strategic partnership is set to power BlackStrap’s ambitious growth plan across North America,...

May 5, 2025

Conquer Every Moment Under The Sun:

RICHMOND, CA (May 5, 2025) /OUTDOOR SPORTWEAR/ – May is Skin Cancer Awareness Month, and Mountain Hardwear is proud to champion sun safety with the debut of its all-new Sunshield™ Series, designed to offer elevated protection for the sunniest pursuits. As part of this initiative, the brand is also introducing its...

May 5, 2025

Major League Fishing Takes Over Saturdays on Outdoor Channel

DENVER (May 5, 2025) – Major League Fishing (MLF) has officially taken over Saturday afternoons on Outdoor Channel, presented by Canik, with a lineup of competition series from 12 p.m. to 4:30 p.m. ET. With back-to-back shows packed full of epic catches, intense rivalries, and expert analysis, this programming block is...

May 2, 2025

Peak Performance Harnesses its Freeride Spirit for the Next Generation of Golf Attire

May 2, 2025 /OUTDOOR SPORTSWIRE/ - Peak Performance, the Scandinavian mountain brand, is channeling the energy of its backcountry heritage to bring new life to the golf course this season. Renowned as the go-to brand for the world’s most successful freeride skiers, Peak Performance is also no stranger to the...

May 1, 2025

Nite Ize Expands Outdoor Portfolio with Acquisition of Orange Screw, The Ultimate Ground Anchor Brand

BOULDER, Colo. /OUTDOOR SPORTSWIRE/ - Nite Ize®, a leading manufacturer of innovative solution-based outdoor and everyday carry products, today announced its acquisition of Orange Screw®. The company is known for its proprietary design of ground anchors for various outdoor applications including securing tents, canopies, landscape elements and anchoring other items...

May 1, 2025

Stio Announces Early Growth in 2025 with New Hires & Promotions

JACKSON, Wyo. (May 1, 2025) /OUTDOOR SPORTSWIRE/ – Stio continues its investment in the people and culture of the mountain lifestyle brand through the announcement of several promotions and new hires to kick off 2025. Sarah Raff has been promoted to Vice President of Operations where she taps into her...