PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 24, 2025
Craft Sportswear Named Exclusive Apparel and Equipment Partner of Eugene, Oregon’s New Sporting Cascades Football Club
SEATTLE (September 24, 2025) /OUTDOOR SPORTSWIRE/ - Craft Sportswear, global leader in performance apparel, is proud to announce a multi-year partnership as the exclusive apparel and equipment sponsor of Sporting Cascades FC, Eugene, Ore.’s new professional soccer club competing in USL League One. Starting Jan. 1, 2026, all Sporting Cascades...
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September 24, 2025
Switchback at TRE builds on momentum of inaugural spring event with top-tier brand commitments and dynamic programming
PORTLAND, MAINE (September 24, 2025) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry, returns this December as part of The Running Event (TRE), bringing a mix of new and returning outdoor brands with a strong run component including Patagonia, TEVA, KEEN Footwear, Mammut, Smartwool, Stio,...
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September 24, 2025
Overland Expo SoCal 2026 to Debut New Outdoor Lifestyle Pavilion
COSTA MESA, Calif. (September 24, 2025) /OUTDOOR SPORTSWIRE/ – Overland Expo, the premier consumer expo for overlanding and outdoor adventure, is expanding its SoCal event in 2026 with the launch of the Outdoor Lifestyle Pavilion. The new pavilion will debut at Overland Expo SoCal, March 14–15, 2026, at the OC...
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September 24, 2025
Olympic Track Athlete Colleen Quigley Joins Superfeet Team
FERNDALE, Wash. (September 24, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...
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September 24, 2025
Woolx Taps OutsidePR as Agency of Record
SAUSALITO, Calif. (September 24, 2025) /OUTDOOR SPORTSWIRE/ – Leading outdoor and active lifestyle public relations agency, OutsidePR, now represents the premium active apparel brand Woolx, as the brand looks to elevate consumer awareness of the softest and most comfortable Merino Wool products on the planet. A trailblazing family business dedicated...
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September 23, 2025
Carbitex Appoints Adrienne Cristofoli as Vice President of Marketing
KENNEWICK, Washington (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites focused on footwear – announces the appointment of Adrienne Cristofoli as Vice President of Marketing. Cristofoli joins the team as the company enters a major growth phase that will see brand partnerships more...
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September 23, 2025
Knog and EF Pro Cycling Drop Limited Edition Collection
MELBOURNE, Australia (September 23, 2025) /OUTDOOR SPORTSWIRE/ – Knog, the Technically UnKonventional cycling brand known for pushing design boundaries in bike safety and security, today introduces the release of a limited edition, co-branded collection with EF Education-EasyPost and EF Education-Oatly, the dynamic and exciting road and alt-road pro cycling team....
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September 23, 2025
Wintersports Hardgoods Pioneer HEAD/Tyrolia Partners with Verde Brand Communications as Agency of Record
BOULDER, Colo. (September 23, 2025) /OUTDOOR SPORTSWIRE/ – HEAD, the storied leader in winter sports equipment and high-performance skis, has selected Verde Brand Communications as its agency of record, effective immediately. This new partnership will help HEAD amplify its brand messaging across key markets in North America, energize its global community...
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September 23, 2025
KUIU Introduces the Super Down Arktuk Parka & Mitt
Dixon, CA (September 23, 2025) /OUTDOOR SPORTSWIRE/ – KUIU, a leader in ultralight performance hunting gear, proudly announces the release of the Super Down Arktuk® Parka and Super Down Arktuk® Mitt, the brand’s warmest and most durable insulation system yet. Purpose-built for unforgiving expeditions, both pieces deliver unmatched protection in subzero...
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September 23, 2025
POC unveil the new winter season apparel collection
September 23, 2025 /OUTDOOR SPORTSWIRE/ - The centrepiece of POC's new 25/26 Winter season apparel collection is the merino layer collection, crafted with premium fabrics and a fitted design to deliver warmth, performance, and Scandinavian style. The collection offers a fresh perspective on skiing and life on the slopes and...
