April 21, 2025

Tifosi Optics Expands Shield Collection with the New Sanctum XL

Watkinsville, GA (April 21, 2025) /OUTDOOR SPORTSWIRE/ - Tifosi Optics, the performance eyewear brand behind the best-selling Sanctum shield, has expanded its lineup with the all-new Sanctum XL — engineered for those who want the same do-it-all design in a bigger, bolder fit. Built for high-output days and low-key hangs...

April 21, 2025

Skratch Labs Announces First Official Athlete Team: Skratch Labs Racing

(April 21, 2025) /OUTDOOR SPORTSWIRE/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, proudly introduces Skratch Labs Racing, an elite team of eight athletes pushing toward the top podiums in their respective sports. Celebrating its 13th year, Skratch Labs continues its commitment to fueling and inspiring endurance athletes...

April 21, 2025

Showcased

Morrison Outdoors to be Featured on ABC’s “Shark Tank”

Albuquerque, New Mexico /OUTDOOR SPORTSWIRE/ - Tavis Malcolm, Founder of Morrison Outdoors, will be pitching his company on the hit ABC television show "Shark Tank" on Friday, May 9th, at 8pm ET/PT. Morrison Outdoors specializes in creating safe and comfortable sleeping bags for infants and children designed to meet all AAP-recommended...

April 18, 2025

Backpacker’s Pantry and Astronaut Foods announce participation in The Conservation Alliance’s ‘We Keep it Wild’ campaign

Boulder, Colo. (April 17, 2025) — OUTDOOR SPORTSWIRE - Backpacker's Pantry, the Boulder-based, family-owned producer of gourmet adventure meals, and its sister brand Astronaut Foods, known for its iconic freeze-dried space treats, are proud to participate in The Conservation Alliance’s Spring 2025 We Keep It Wild campaign. From April 17...

April 18, 2025

UCAN Launches Salted Caramel Edge + Caffeine

Hamden, CT (April 18, 2025) /OUTDOOR SPORTSWIRE/ – UCAN, the leader in steady-release energy for athletes, is redefining race-day fueling once again with the launch of its newest innovation: Salted Caramel Edge + Caffeine. Delivering 75mg of caffeine and powered by LIVSTEADY®, UCAN’s proprietary, slow-release energy technology, the new gel...

April 17, 2025

Design Meets Unmatched Comfort in Shibumi’s Latest Beach Essential

RALEIGH, N.C., (April 17, 2025) /OUTDOOR SPORTSWIRE/ —Shibumi the brand behind the world’s most innovative, wind-powered beach shade is leveling up the art of lounging with its first ever beach chair. Designed for effortless comfort and portability, this marks a natural evolution for Shibumi, whose shades have been redefining beach...

April 16, 2025

Icebug North America to donate 100% of web sales this Earth Day

GOTHENBURG, Sweden (April 16, 2025) /OUTDOOR SPORTSWIRE/ - This Earth Day, Icebug, the Swedish footwear company known for developing shoes with world-leading grip, will donate 100% of its North American website sales to non-profit organizations supporting land conservation in the United States and Canada. The company’s U.S. sales will support...

April 16, 2025

Sun Blessed Skin Launches 1st Tee Golf Sunscreen

SANIBEL, FL. ( April 16, 2025) /OUTDOOR SPORTSWIRE/ - In an effort to enhance golfer safety, Sun Blessed Skin Sunscreen is launching 1st Tee Golf Sunscreen. Specifically formulated for golfers, this innovative sunscreen delivers superior, non-greasy sun protection that caters to the unique needs of the sport with a formula...

April 16, 2025

Switchback Spring opening keynote to feature Jim Weber, former Brooks CEO

NASHVILLE, Tenn. (April 16, 2025) /OUTDOOR SPORTSWIRE/ – At a gathering designed to energize conversations between retailers, brands, and all levels of the outdoor industry, Switchback Spring will open with a conversation between Jim Weber, former CEO of Brooks, and Melanie “Mel” Strong, founding partner at Next Ventures, a health,...

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...