PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 31, 2016
The Conservation Alliance Announces 2nd Annual ‘We Keep It Wild Campaign’
BEND, Ore. (March 31, 2016) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce its second annual #WeKeepItWild campaign with 12 partnering member companies hosting promotional sales in April to directly benefit...
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March 31, 2016
With Aero Disc Brake Now Shipping, Reynolds Cycling Boasts Greatest Offering of Road Disc Brake Wheels
After being debuted in 2015, Reynolds Cycling now has a clincher, tubeless clincher, and tubular road disc wheel available to consumers for any type of riding imaginable. Most recently available to consumers is the company’s 46 Aero Disc Brake, a wheel designed to give a rider aerodynamic advantage with the added benefit of disc brakes...
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March 30, 2016
PeopleForBikes Departs Asheville Today for 400-mile Ride on Atlanta
Asheville, NC (March 30, 2016)— This morning, PeopleForBikes and 30 riders pedaled east out of Asheville, North Carolina to begin a four-day awareness and fundraising bicycle tour. The PeopleForBikes Ride on Atlanta (ROA) celebrates bike riding in the Southeast and aims to make it better. Six-time NASCAR Sprint Cup Champion, Jimmie Johnson, along with...
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March 30, 2016
Hyperlite Mountain Gear to Launch Volume-Optimizing, Stackable Pack Pods
March 30, Biddeford, ME: In early April, Hyperlite Mountain Gear will launch volume-optimizing and stackable Pack Pods, a key lightweight organizational and weatherproofing tool for extended backpacking or multi-discipline adventures. “The key to optimization begins with organization,” says CEO Mike St. Pierre. “I needed to carry an abundance of food...
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March 30, 2016
Hydro Flask Appoints Industry Leader Phyllis Grove as Vice President of Marketing and E-commerce
Bend, OR (March 30, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced the addition of Phyllis Grove as Vice President of Marketing and ecommerce. Grove brings over 30 years of marketing experience...
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March 30, 2016
Public Lands Alliance Awards Vapur for Environmental Efforts
Oxnard, Calif. (March 30, 2016) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, has been awarded the coveted Public Lands Alliance Corporate Stewardship Award for their work on the Bryce Canyon National Park Hydration Program. Vapur was one of two corporations awarded at the March 9 Public Lands Alliance Convention. The Bryce Canyon...
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March 29, 2016
The Conservation Alliance Contributes $790,000 in Grants to 20 Organizations
Bend, Ore., March 29, 2016 – The Conservation Alliance sent grants totaling $790,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2016. The Conservation Alliance has more than 190 member companies who care passionately about protecting wild places for their...
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March 25, 2016
Mammut North America Named Official Apparel Sponsor of Steph Davis
Williston, VT (March 25, 2016) – Mammut, the Swiss quality providers of alpine gear and apparel, extends their relationship with rock climbing athlete Steph Davis to include apparel. Since 2007, Mammut has served as Steph’s hardgoods sponsor, and now the brand’s sponsorship has grown to include both technical hardgoods and apparel. Based in Moab,...
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March 24, 2016
Stio’s Spring 2016 Line is Built for the Alpine Athlete
JACKSON, Wyo. (March 24, 2016) — As springtime approaches in the Tetons, Jackson Hole apparel company Stio® looks forward to corn skiing, mountain biking and trail running. This spring, the company introduces a fresh collection with essentials to equip each activity of the mountain athlete’s active lifestyle. Leading the spring line is...
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March 24, 2016
Petzl RopeTrip 2016 Headed to USA
SALT LAKE CITY, Utah (March 24, 2016) — In April 2016, rope access specialists will descend on the Petzl Technical Institute (PTI) in Salt Lake City, Utah to compete in the third edition of the Petzl RopeTrip. The April 1-4, 2016 event is a not-to-be missed international competition and symposium where rope access...