PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 24, 2025
Strava Launches Performance Predictions to Help Runners Train Smarter and Race Stronger
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ - Strava, the app for active people, today introduced Performance Predictions, a new subscriber feature that delivers personalized and estimated finish times for popular race distances: 5K, 10K, Half Marathon (13.1 miles), and Marathon (26.2 miles). Designed to help athletes train with greater clarity and confidence,...
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April 24, 2025
Sea to Summit Strengthens Canadian Sales Network with Expanded Agency Partnerships
Perth, Western Australia (April 24, 2025) /OUTDOOR SPORTSWIRE/ - Sea to Summit, the award-winning global adventure equipment brand, is expanding its presence in Canada through enhanced sales partnerships with Tandem West Sales and Agence Quartier Général. As part of this strategic growth, Tandem West Sales will now oversee all of...
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April 24, 2025
KINGBULL Unveils the Verve and Jumper Go: Best Urban Commute and Off-Road Electric Bikes
/OUTDOOR SPORTSWIRE/ - KINGBULL, the fat tire electric ebike export, proudly launches two next-generation step-through e-bikes—Verve and Jumper Go—designed to meet the demands of both city commuters and off-road explorers. Crafted with all-aluminum frames and powered by 750W Bafang motors, these models blend performance, portability, and comfort in distinct ways....
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April 24, 2025
Sweet Protection Adds Industry Veteran Jon Jay as New Brand Marketing Manager
(BOULDER, CO ) /OUTDOOR SPORTSWIRE/- Sweet Protection, the industry leader in high-performance helmets and goggles, announced today that it has named Jon Jay as its new Brand Marketing Manager for North America, adding an industry veteran with extensive experience as the company continues to expand its footprint in the United...
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April 24, 2025
BN3TH Underwear Launches “Rise In Comfort” Campaign, Partners With D1 Athletes
Vancouver, British Columbia – April 24, 2025 /OUTDOOR SPORTSWIRE/ - BN3TH Underwear is inspiring men to “Rise In Comfort” this spring with fresh styles and new athlete partnerships. Known for pioneering the first three-dimensional pouch technology, the award-winning brand continues to lead with innovation and comfort. Its latest campaign, “Rise...
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April 24, 2025
“The Gamekeepers of Mossy Oak” Brings Conservation & Outdoor Adventure to Life Mondays on Sportsman Channel
DENVER (April 24, 2025) /OUTDOOR SPORTSWIRE/ – The Gamekeepers of Mossy Oak, airing Mondays at 4:30 p.m. ET on Sportsman Channel, is redefining how to celebrate the great outdoors. This series explores the intersection of science, hunting, fishing, and wildlife conservation, offering viewers and listeners a deeper connection to the...
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April 24, 2025
Peak Design’s GNAR Case Delivers Unassuming Mobile Protection in a Hand-Friendly Form
San Francisco, CA (April, 24th, 2025) /OUTDOOR SPORTSWIRE/ – Peak Design, a global leader in mobile and everyday carry solutions, is excited to announce the GNAR Case – a highly-protective mobile case that combines rugged durability with Peak Design’s refined aesthetic and convenient Slimlink™ connection system. Engineered for life in...
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April 23, 2025
HEST Partners with Kampgrounds of America to Launch Limited Series Camp Pillow
SEATTLE (April 23, 2025) /OUTDOOR SPORTSWIRE/ - HEST, the designer of premium sleep products built to bring the comfort of home to the outdoors, is thrilled to unveil the latest collaboration in its limited-edition series: The HEST X KOA Camp Pillow. HEST and Kampgrounds of America, Inc. (KOA) celebrate this...
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April 23, 2025
Spartan Returns To The French Alps For The 2025 Ultra World Championship & Trifecta Weekend
April 23, 2025 /OUTDOOR SPORTSWIRE/ - Get ready to test your limits in the mountains as Spartan, the world’s largest obstacle course race (OCR) and endurance brand, returns to Morzine-Avoriaz from July 4-6 2025 for the Ultra World Championship & Trifecta Weekend. Set in the heart of the French Alps,...
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April 23, 2025
GAME & FISH and Petersen’s HUNTING Unveil “Sea to Sea Turkey Slam” New Digital Video Series
DENVER (April 23, 2025) /OUTDOOR SPORTSWIRE/ - Just in time for the heart of turkey season, Outdoor Sportsman Group (OSG) unveils an all-new digital video series, "Sea to Sea Turkey Slam," created in partnership with GAME & FISH and Petersen’s HUNTING. Available to watch exclusively on GAME & FISH’s website and...
